Ganbareu-ya, Miki Nishino (First appearance since giving birth to second child), and Mirichamu appear at "Tsururincho. New CM & New Product Launch Event"!

Kami ni Drama wo Co., Ltd. (Headquarters: Abeno-ku, Osaka City, Osaka Prefecture, Representative Director: Kenta Khabata) held the "Tsururincho. New CM & New Product Launch Event" on June 30, 2026 (Tuesday), following the full renewal of its hair care brand "Tsururincho." in June.

At the beginning of the event, Kenta Khabata, Representative Director of Kami ni Drama wo Co., Ltd., gave a company overview and explained the details of "Tsururincho.," which was fully renewed in June. A new commercial, to be released on July 1 (Wednesday), was also screened.

Following this, four guests took the stage: Mahiru and Yoshiko from Ganbareu-ya, who have walked different "hair dramas," from those who have consistently protected their beautiful hair to those who have experienced numerous hair changes; Miki Nishino, making her first appearance since giving birth to her second child; and Mirichamu. The four guests spoke candidly about their real-life concerns and episodes related to their "hair," filling the venue with empathy throughout.

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Evolving Further with Three Updates

Aim for "salon-like texture" at home with "Tsururincho.," which has evolved into a full lineup of 6 items.

Mr. Khabata, Representative Director of Kami ni Drama wo Co., Ltd., spoke about the thoughts behind this renewal. "Times are always changing. The hairdressing industry has changed significantly in the past two years," said Mr. Khabata. Against the backdrop of changing hairstyle trends, such as the revival of layered styles, he explained that hair care also needs to evolve to support these trends. Three evolutions were announced with this renewal. First, the lineup has been expanded with the addition of a new line, "REPAIR," for highly damaged hair. It was explained that this product was developed to provide comprehensive care for daily damage from coloring, straightening, and heat styling. Second, the unique "※PLEX SHOT" formula is now included in all products.

※Unique formula refers to the balance of cystamine dimaleate, maleic acid, and glutathione (hair repairing ingredients).

He stated that the repairing ingredients penetrate the hair as if building pillars inside, supporting weakened hair from within after coloring or bleaching. Finally, the bottle design has been refreshed. He introduced that the appearance of products lined up in salons becomes the shop's signboard, and the design of the beloved Tsururincho. has been further evolved. Mr. Khabata concluded by saying, "We want to create a world where people look forward to looking in the mirror every morning and enjoying their hair care."

Special Guests Who Have Walked Different "Hair Dramas" Take the Stage!

Real Episode Talk About Each Person's "Hair" Related "Hair Drama"

Four special guests took the stage: Mahiru and Yoshiko from Ganbareu-ya, who have walked different "hair dramas" from those who have consistently protected their beautiful hair to those who have experienced numerous hair changes; Miki Nishino, making her first appearance since giving birth to her second child; and Mirichamu. Each shared their personal stories related to their "hair."

Yoshiko reveals her meticulous hair care, akin to that for her own child!

Mama Nishino shares her time-saving care routine for busy days.

Yoshiko, who has maintained her long, lustrous hair for many years, confessed her secret: "At night, I let my hair rest before I do, and in the morning, I wake up before myself so my hair can sleep as long as possible." She shared her unique habit of treating her hair like a beloved child, which brought a warm feeling to the venue. She emphasized that daily treatment and moisturizing are essential. Miki Nishino spoke about her time-saving hair care as a mother. "I'm very conscious of using good products that suit me. It's important to maintain silky smooth hair even in a short amount of time," she said, eliciting empathetic responses from the audience. Mahiru has experienced numerous hair changes, from platinum blonde to black hair, and confessed the damage from her high-tone era: "It was common for my hair to break with just a finger through it." While struggling with the conflict of wanting to reduce damage but also enjoy high tones, she recalled, "I was surprised to realize how much it could change with just care." Mirichamu confessed her real-life struggles: "I keep doing it because it's cute, but it always breaks somewhere." Her dramatic episode of "the ends of my hair sticking out and styling being difficult" greatly excited the audience. Despite their varied hair lengths, colors, and lifestyles, there were many moments where the guests deeply nodded in agreement about their hair concerns tied to their respective lifestyles.

Four Guests Reveal Their Unique "Hair Dramas" Through Flipboard Talk!

Mirichamu: "High tones lift my mood and greatly boost my self-esteem. It was my armor!"

In the latter half of the event, in line with the company name "Kami ni Drama wo" (meaning "a drama for the hair"), the guests presented their most memorable "hair dramas" related to their lives in a flipboard format.

Yoshiko presented "Admired Person," stating, "I admire actresses with long hair, so I maintain my current style. Keeping it beautiful is truly difficult, and I work hard on daily care." Mahiru presented the shocking flipboard "Sorry, Hair!" and reflected, "There was a time when I damaged my hair, being gentle with myself but harsh and treating my hair carelessly. That's why I want to apologize." She then expressed her positive resolve: "From now on, I want to have a good relationship with my hair."

Miki Nishino announced "1 Minute to Wash Hair!!" and spoke about her time-saving care routine amidst childcare, saying, "I can't even spend much time in the bath." She added, "I might be faster in the bath than my husband, who has a buzz cut. I'm really fast, I want to show everyone!" which brought laughter to the venue. Mirichamu presented "Youth Spent with High Tones" and confessed her real struggles, saying, "It gets tangled, the damage is severe, and sometimes I wake up with my hair looking like a bird's nest." However, she also revealed that high tones have supported her sense of self: "High tones lift my mood and greatly boost my self-esteem. It was my armor!"

The guests listened with great interest to each other's unique episodes, and the event concluded in a consistently relaxed atmosphere.

Guest Information

Ganbareu-ya

Yoshiko: Born in Aichi Prefecture. Mahiru: Born in Tottori Prefecture. A comedy duo belonging to Yoshimoto Kogyo, consisting of Yoshiko and Mahiru.

In addition to their appearances on numerous variety shows, they formed the music unit "MyM" in 2024 and began their activities as artists, gaining attention for their professional rap and dance.

Miki Nishino

Born April 4, 1999. Born in Shizuoka Prefecture. Talent.

Joined AKB48 as a 14th generation trainee in 2012 and was active until 2017. After graduation, she appeared on many variety shows as a talent. In 2020, she launched the YouTube channel "Miki Nishino Channel,"

gaining popularity with videos on dieting, beauty, and daily married life.

Married Keichi Yamamoto of Gokuraku Tonbo in November 2022. She is currently active as a mother of two, balancing childcare and work.

Mirichamu

Born July 10, 2002. Born in Saitama Prefecture. Former exclusive model for "egg." Gained widespread attention through the "Verbal Fight Girls Audition" on the YouTube channel "Nobrock TV with Sakuma."

She is supported by a wide range of generations as a talent and model under the nickname "Mirichamu." In addition to appearing in various variety shows, including a semi-regular role in "Ah! Everyone's Zoo" (NTV), she is expanding her activities as an actress in dramas such as "Omusubi" (NHK) and "There's No Tree That Won't Fall After 10 Cuts" (NTV), showcasing her gal charm.

About Tsururincho.

"Tsururincho." is a shampoo and treatment series born from a salon that focuses on beautiful hair. It is designed to care for hair damaged by heat and chemicals, with a unique design that prepares the hair's foundation with shampoo and allows treatment to spread evenly.

It has garnered attention from those who value hair condition through features in beauty magazines and buzz on social media, offering home care that aims for a "salon-like texture" at home.

This renewal updates three aspects: "lineup," "inclusion of unique formula," and "bottle design."

It further enhances the precision of proposals and the reproducibility of results, making it usable for hair types that were previously difficult to treat.

Special Site: https://kaminidoramawo.jp/brands/tsururincho/home-care/

About Kami ni Drama wo

About "Kami ni Drama wo."

Kami ni Drama wo Co., Ltd. is a hair care manufacturer that develops and sells products and home care specifically for beautiful hair treatments such as straightening. It began with seminars to teach hairdressers techniques for beautiful hair treatments. As a beauty manufacturer that values "things" over "products," it aims to improve the value of hairdressers and the beauty industry, and develops salon-originated hair care brands, including "Tsururincho.," while envisioning a future where both customers and hairdressers are happy.

Through product development that utilizes feedback from salon sites, it delivers optimal care tailored to hair types and concerns.

Company Overview

Company Name

Kami ni Drama wo Co., Ltd.

Headquarters

3-6-1 Matsuzakicho, Abeno-ku, Osaka City, Osaka Prefecture

Representative

Kenta Khabata, Representative Director

Established

May 2025 (Founded December 2020)

Capital

10 million yen

Business Activities

Development and sales of hair care products, support for beauty education

Corporate Site

https://kaminidoramawo.jp

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