[Kalodata Weekly] Japan's TikTok Shop Market Hits Record High GMV of 1.93 Billion JPY, Driven by 'LIVE Day'; Summer Products See Explosive Sales (Week of June 8)

Executive Summary According to the latest data from Kalodata Japan, a TikTok Shop data analytics service, the Japanese TikTok Shop market from June 8 to 14 reached a record-high GMV of 1.93 billion JPY (+39.0% week-over-week), thanks to the powerful boost from the official 'LIVE Day' campaign. The number of items sold also surged to 973,000 (+40.9%), while the number of active shops increased significantly to 15,784 (+37.9%). The official live-streaming enhancement event strongly stimulated participation from both sellers and buyers, vitalizing the entire market on an unprecedented scale. Although the number of new products slowed, beauty products and summer apparel strongly drove sales. The synergy of enthusiastic live streams, characteristic of the event, and seasonal demand has been a major factor in this record-breaking growth.

Key Highlights (Week-over-Week) GMV: 1.926 billion JPY (+38.99%) Items Sold: 972,500 (+40.94%) Unique Products Sold: 99,883 (+71.66%) Active Shops: 15,784 (+37.86%) *These figures are independently compiled by Kalodata.

Weekly Report This report is based on analysis generated by 'Kalopilot,' the AI analysis feature of the TikTok Shop data analysis tool 'Kalodata.' Kalodata Japan Editorial Team Assessment: In the week of June 8-14, Japan's TikTok Shop market saw an explosive surge in GMV to a record 1.93 billion JPY (+39.0% WoW). Driven by the official 'LIVE Day' campaign, the number of items sold also expanded rapidly to 973,000. The number of active shops and advertising budgets also hit new highs, indicating unprecedented market vitality.

Recent 4-Week Trend Revenue / Items Sold / Average Selling Price - Week of May 18: 1.063 billion JPY / 513,000 items / 2,073 JPY - Week of May 25: 1.287 billion JPY / 615,000 items / 2,095 JPY - Week of June 1: 1.386 billion JPY / 690,000 items / 2,008 JPY - Week of June 8: 1.926 billion JPY / 972,500 items / 1,981 JPY

Top 10 Categories by Revenue (Billion JPY) 1. Beauty & Personal Care: 0.305 2. Women's Wear & Innerwear: 0.279 3. Food & Beverage: 0.203 4. Toys & Hobbies: 0.128 5. Smartphones & Electronics: 0.117 6. Men's Wear & Underwear: 0.099 7. Household Goods: 0.083 8. Sports & Outdoors: 0.081 9. Luggage & Bags: 0.080 10. Fashion Accessories: 0.070

Product & Content Metrics (WoW) - New Products: 157,560 (-16%) - Unique Products Sold: 99,883 (+72%) - Videos: 1.206 million (+23%) - Live Rooms: 13,733 (-2%)

Market & Investment Metrics (WoW) - Total Shops: 116,919 (+2%) - Ad Budget: 17.44 million JPY (+12%) - New Fans: 2.42 million (-38%)

Category Trend Analysis 'Beauty & Personal Care' led with a GMV of 305 million JPY. Along with 'Women's Fashion & Innerwear,' which accounts for 14.5% of the total, it drove the market. 'LIVE Day' has significantly boosted demand for summer products, and the synergy of seasonal demand and live commerce is driving overall market growth.

About Kalodata Kalodata is a data analytics platform specializing in TikTok Shop. It provides cross-sectional visualization of categories, shops, creators, products, videos/ads, and live streams to support data-driven decision-making for sellers, brands, creators, and affiliates.

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