JX Press Co., Ltd. (Chiyoda-ku, Tokyo, hereinafter "JX Press"), a developer and provider of the all-risk information gathering AI "FASTALERT", has released a case study interview detailing its adoption by Tokyu Fudosan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, hereinafter "Tokyu Fudosan").
"FASTALERT" is a service that analyzes risk information from social media and the web in real time, instantly grasping and distributing all-risk information such as disasters, accidents, and system failures. It is highly regarded by news organizations and local governments, and in recent years, it has been increasingly adopted, particularly in the urban development and real estate industries, as a foundation for risk information in business continuity planning (BCP) and facility/tenant management.
Background of Adoption: Need for "Information Gathering Infrastructure" to Protect Urban Facilities
Tokyu Fudosan, as a core company of the Tokyu Fudosan Holdings Group, is a comprehensive developer engaged in a wide range of businesses including urban development, housing, and wellness. Its urban development unit is responsible for the asset management of office buildings and commercial facilities in central Tokyo, and it considers disaster response, including earthquakes, as one of its top priorities.
With the safety of its tenants as its top priority, the company has established an operational flow to dispatch employees to disaster sites when a disaster occurs. However, collecting real-time information around the site had become a challenge for making the judgment of "whether the safety of dispatched employees could be ensured." In particular, as part of strengthening its BCP in anticipation of a major earthquake directly beneath the Tokyo metropolitan area, the company sought to introduce a more accurate information gathering tool.
Key Factor in Selection: Reliability of Social Media Information and AI-Powered Fake News Elimination
In considering adoption, Tokyu Fudosan adopted a policy of actively utilizing real-time information from social media as a "real-time source of information from the field." They determined that by combining SNS posts with photos, in addition to conventional media such as TV and newspapers, they could grasp the situation on the ground more quickly and accurately.
After comparing similar services, the deciding factor in selecting "FASTALERT" was its information search accuracy and its function for eliminating fake news and misinformation through AI and a specialized team. The ability to "efficiently obtain reliable information" was highly praised, and internal decision-making was completed swiftly. The adoption was made as an "investment" in BCP preparedness.
Effects After Adoption: Wide-ranging Use from Earthquake Response to Daily Crisis Management
Since its adoption in April 2024, Tokyu Fudosan has been using "FASTALERT" not only to determine whether to dispatch employees during earthquakes but also to respond to daily risks such as fires and accidents around its facilities. As facility owners, they are constantly monitoring the safety of their tenants, and "FASTALERT" has become an established tool in crisis management for quickly and accurately grasping on-site conditions.
Future prospects for its use include further improvements in search accuracy and applications for supporting on-site communication, such as evacuation guidance in commercial facilities.
[Information on Case Study]
Details on the background of Tokyu Fudosan's adoption and specific usage can be found at the link below.
▼ Click here for the full case study interview
[Announcement of BCP Webinar for the Real Estate Industry]
JX Press will hold a joint webinar with Hakusan Kogyo Co., Ltd. on August 5th. With concerns about major earthquakes such as the Nankai Trough earthquake and earthquakes directly beneath the Tokyo metropolitan area, "how to make decisions and act immediately after a disaster" is a critical issue for managers of office buildings and facilities, impacting business continuity.
In this webinar, Hakusan Kogyo Co., Ltd., professionals in seismic intensity measurement and disaster damage assessment, and JX Press will present how to acquire and integrate information from both "inside" the building (assessment of structural damage) and "outside" (surrounding disaster and risk information) to connect with decision-making and initial response after a disaster, along with concrete usage scenarios.
[Webinar Outline] Date: August 5, 2026 (Wed) 12:10 - 13:00 Participation Fee: Free Method: To be held via Zoom
Click here to register
Inquiries regarding media coverage, etc.
Public Relations Contact: Izumi
03-6380-9820
info@jxpress.net
About JX Press
JX Press is a tech venture specializing in the news domain. Aiming for the vision of "Creating news that moves 100 million people," it provides services such as "FASTALERT," which detects and distributes risk information in real time from various big data sources including social media, to most domestic news organizations, government agencies, and infrastructure companies. It also offers "NewsDigest," a citizen participation-based news alert app where users can earn points simply by posting familiar information or reading articles. https://jxpress.net
About "FASTALERT"
"FASTALERT" is a web service that collects and analyzes risk information such as domestic and international disasters, accidents, and incidents from diverse internet sources using AI, and delivers only reliable information in real time after eliminating rumors and fake news. Since its release, the service has been adopted by many news organizations, including NHK, all key commercial broadcasters, and all general newspapers within seven months of its launch, as well as for BCP and supply chain management of private companies, and disaster prevention operations of government agencies and local authorities. https://fastalert.jp
FACT BOX
- Source: PR TIMES
- Category: 事例紹介