justInCaseTechnologies Breaks Through Digital Insurance Sales Barriers with AI-Powered "Abandonment Analysis," Launches "joinsure AI Insurance Sales Support Series" to Boost Conversion Rates by Up to 35%

justInCaseTechnologies (Representative Director: Kazuya Hata, hereinafter "the Company"), which evolves customer-centric business operations with technology, has developed the "joinsure AI Insurance Sales Support Series" (patent pending) that utilizes generative AI to analyze and follow up with users who abandon the insurance application process. This service will serve as a realistic and powerful foundation for realizing the "AI Insurance Agent" that the Company aims for.

By simply inserting one line of tag into existing insurance product pages or application forms, it becomes possible to provide customer-centric services leveraging the characteristics of AI. In fact, in actual operations with Kansai Electric Power Co., Inc. and UCS Co., Ltd., which began in early 2025, a high achievement of up to a 35% improvement in conversion rate (hereinafter, CVR) compared to before introduction has been achieved. Based on these results, the introduction has now also been decided for Health Age Small Amount Short Term Insurance Co., Ltd. and a foreign life insurance company. Currently, positive discussions for introduction are underway with several other companies, and further expansion of adoption is expected in the future.

Background

Until now, the Company has led the spread of digital insurance by digitally connecting B2C platformers and insurance companies via API, providing a seamless UI/UX. However, in recent years, CVR improvement through UX enhancement has tended to plateau. Originally, insurance products have a strong characteristic of requiring "needs arousal," and simply simplifying procedures had limitations in further improving CVR. To solve this challenge, the Company has been exploring improvement methods for approximately two years.

Features of "joinsure AI Insurance Sales Support Series"

① AI visualizes "Lead Index" to support the field

The "joinsure AI Insurance Sales Support Series" is an "AI insurance sales support system" optimized in consideration of current regulations and customs, with a view to realizing a future "AI Insurance Agent." AI analyzes the behavior of users who abandon digital application screens in detail, calculates a "Lead Index" indicating a high possibility of reconsideration, and proposes priorities for approach.

② Can be introduced with a single line of tag insertion

It can be introduced by simply inserting one line of tag into existing insurance product pages or application forms. Existing digital assets can also be utilized.

③ "AI Analysis Report" to improve communication quality

Complex analysis results are output as intuitive reports that telemarketing staff and customer support staff can understand at a glance. Since they can understand "where the customer struggled and why they abandoned" in advance, the quality of communication is significantly improved.

④ Supports a wide range of products

A wide range of product types, from the first to the third fields, can be supported. Implementation has already been completed for third-field products such as cancer insurance and medical insurance, and will be widely expanded to first-field and third-field products (e.g., life insurance, automobile insurance) in the future.

※Underwriting insurance company: Tokio Marine & Nichido Fire Insurance Co., Ltd.

・Details of the service are here

Achievements

In the pilot operation cases started in early 2025, the Company succeeded in uncovering potential customers who were missed by digital-only completion, recording overwhelming results with up to a 35% improvement in CVR compared to before introduction. Highly evaluating these achievements, Health Age Small Amount Short Term Insurance Co., Ltd. and a foreign life insurance company have also decided to adopt the service, with releases scheduled in the near future. Furthermore, the Company is currently receiving consultations regarding introduction from many other companies and expects further expansion in the future.

Moving forward, the Company will establish a new standard for insurance DX by integrating "digital convenience" and "proactive sales support by AI" through this series.

Future Outlook (Towards the realization of AI Insurance Agents)

The roadmap for this initiative aims to evolve into an "AI Insurance Agent" in the future through phased updates, starting from the resolution of current challenges.

This time, a significant improvement in CVR was achieved through partial utilization of generative AI. In subsequent phases, various approach methods, including video, will be progressively incorporated, ultimately envisioning a future where generative AI directly interacts with customers and completes insurance solicitations.

Through this service, the Company will contribute to solving the anticipated shortage of insurance sales personnel and realizing more advanced customer support, and will further strive to improve convenience in insurance enrollment.

【About justInCaseTechnologies】

Company Name: justInCaseTechnologies, Inc.

Founded: 2018

Representative Director: Kazuya Hata

Location: 1-8-1 Kayabacho, Nihonbashi, Chuo-ku, Tokyo

Business Activities: Provision of tech services related to insurance and finance

URL: https://justincase-tech.com/