justInCaseTechnologies Launches 'joinsure AI Insurance Sales Support Series' to Boost Conversion Rates by up to 35% via AI-driven Dropout Analysis

justInCaseTechnologies (CEO: Kazuya Hata), a company evolving customer-centric business operations through technology, has developed the 'joinsure AI Insurance Sales Support Series' (patent pending), which uses generative AI to analyze and follow up with users who drop out of the insurance application process. This service serves as a realistic and powerful foundation for the realization of the 'AI Insurance Solicitor' that the company aims for.

Implementation is possible simply by inserting a single line of tag into existing insurance product pages or application forms, enabling the provision of customer-centric services utilizing AI characteristics. In fact, in practical operations started in the first half of 2025 with Kansai Electric Power Co., Inc. and UCS Co., Ltd., high results were achieved with a conversion rate (CVR) increase of up to 35% compared to before implementation. Based on these achievements, implementation has also been decided for Health Age Small Amount Short Term Insurance Co., Ltd. and a foreign life insurance company. Several other companies are currently considering implementation, and further expansion is expected.

Background Until now, the company has led the popularization of digital insurance by connecting B2C platformers and insurance companies digitally via APIs to provide a seamless UI/UX. However, in recent years, CVR improvements through UX enhancements have tended to plateau. Insurance products inherently have a strong characteristic of requiring 'needs arousal,' and there were limits to further CVR improvements simply by simplifying procedures. To solve this challenge, the company has been exploring improvement methods for about two years.

Features of 'joinsure AI Insurance Sales Support Series'

1. AI Visualizes 'Lead Index' to Support Front-line Staff Envisioning the future 'AI Insurance Solicitor,' this system is an 'AI Insurance Sales Support System' optimized based on current regulations and customs. AI detailedly analyzes the behavior of users who dropped out of digital application screens, calculates a 'Lead Index' indicating a high possibility of reconsideration, and proposes priorities for approach.

2. Implementation with a One-line Tag Implementation is possible by simply adding one line of tag to existing insurance product pages or application forms. Existing digital assets can also be utilized.

3. 'AI Analysis Reports' to Improve Communication Quality Complex analysis results are output as intuitive reports that telemarketing or customer support staff can understand at a glance. Since they can engage in dialogue knowing beforehand where the customer struggled and why they dropped out, the quality of communication is significantly improved.

4. Compatible with Diverse Products Broad compatibility is possible for product types ranging from the First to the Third sectors. Implementation has already been completed for Third-sector products such as cancer and medical insurance, and plans are in place to expand to a wide range of First and Third-sector products (such as life insurance and auto insurance) in the future. *Underwriting Insurance Company: Tokio Marine & Nichido Fire Insurance Co., Ltd.