"Third AI Generative AI Solution" Adds AI Avatar Function – Supporting Dialogue-Intensive Tasks like Customer Service, Guidance, PR, and Education to Achieve Efficiency and Enhanced Customer Experience

JTP Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Mitsuaki Tameda; hereinafter "JTP"), which provides the AI integration service "Third AI," announced on May 12, 2026, that it has added a conversational service using AI avatars generated based on human facial and vocal characteristics to its "Third AI Generative AI Solution," which supports the business utilization of generative AI.

This enables companies to achieve more natural and approachable AI utilization in various communication-critical situations such as customer service, guidance, and education/training.

Third AI Generative AI Solution

https://ai.jtp.co.jp/products/genai-solution

While the use of generative AI and AI agents as "working entities" in society is expanding, there is a challenge for users in that it is not intuitively clear from text alone what role the AI plays. AI avatars are an interface to address this challenge. By visualizing the existence of AI as a "figure," users can recognize their conversational partner more naturally, providing a customer experience that combines trustworthiness and approachability.

JTP envisions a future where AI does not simply replace people but coexists naturally with them, supporting society and business. AI avatars play a crucial role as the "face of dialogue" connecting people and AI in that future.

Furthermore, this service adopts "Microsoft Foundry," a platform that comprehensively supports the construction, operation, and management of AI applications and agents. Without the need for special equipment or recording environments, AI avatars can be generated more easily and quickly than before by utilizing video and audio data obtained with the consent of the person serving as the avatar model, making it easier for adopting companies to utilize them. Moreover, by reproducing natural expressions, voices, and speaking styles based on the model's own facial and vocal characteristics, it realizes a realistic communication as if the person themselves were directly responding.

About AI Avatars

AI avatars are conversational interfaces equipped with "personality" expressed through expressions, voice, movements, as well as speaking style and behavior. This evolves communication with AI to be more natural and intuitive compared to traditional text-based conversations. They are likely to bring familiarity and reassurance to users, and are expected to be utilized in a wide range of areas such as information provision, inquiry handling, customer service, education, and brand communication.

Furthermore, by utilizing AI avatars as the "face" of a company or service, it becomes possible to consistently convey the brand's worldview and message, leading to the continuous building of relationships with users. In addition, with features such as 24-hour availability, multilingual support, and standardization of response quality, it is an effective solution that achieves both operational efficiency and improved customer experience.

<Key Utilization Points>

"AI Avatar" is a service available as a function of the "Third AI Generative AI Solution."

Multiple AI Avatar Usage

Since multiple AI avatar settings can be maintained based on video and audio data obtained from multiple individuals, they can be used differently depending on the usage scenario.

Conversation / Text-to-Speech Mode Switching

It is possible to switch between "Conversation Mode," which allows real-time dialogue with the AI avatar, and "Text-to-Speech Mode," where the AI avatar reads out pre-set text, depending on the application.

AI Model, System Prompt, Input Language Settings

Users can flexibly set the AI model to be used, dialogue content via system prompts, and input language according to the application and situation.

Background Customization

The background of the AI avatar can be freely changed, allowing for staging and settings tailored to usage scenarios such as digital signage.

"AI Avatar" Usage Image *This image is a concept visual created with the "Third AI Generative AI Solution."

"AI Avatar" Settings Screen Image

Future Outlook

Through the "Third AI Generative AI Solution," JTP has provided a generative AI environment that emphasizes both ease of use in customer's business sites and the control and security required for corporate use. Going forward, with the deployment of the AI avatar function, we aim to evolve AI from a mere business support tool into an entity that naturally interacts with people and provides value. We will continue to support communication at more diverse touchpoints by expanding the options for generative AI utilization, taking into account technological trends and customer needs.

Japan Microsoft