Sparked by a member's social media post! 'Rurubu' x 'Yabai T-Shirts Yasan' collaboration confirmed: 'Rurubu Special Edition Tank-Fes 2026' to be distributed at the Shima Spain Village concert

JTB Publishing, Inc. (Koto-ku, Tokyo; President and CEO: Hiroyuki Morisaki), a provider of travel and lifestyle information within the JTB Group, has teamed up with the band 'Yabai T-Shirts Yasan' (commonly known as Yaba-T) and their agency, BADASS Co., Ltd. The collaboration was sparked by a post on X (formerly Twitter) by a band member, leading to the creation of the guidebook 'Rurubu Special Edition: Yabai T-Shirts Yasan "Tank-top Festival 2026" in Shima Spain Village Official Guide,' which will be distributed to attendees of the band's private concert in Shima, Mie Prefecture, in May 2026. ■ It all started with an X post by member Takuya Koyama A specific post on X by member Takuya Koyama became a hot topic among the band's fans (known as 'Kokyaku'), prompting a response from the official JTB Publishing X account. This interaction led to an inter-industry collaboration between 'Yabai T-Shirts Yasan,' who were appointed as Shima City Tourism Ambassadors, and 'Rurubu,' which promotes regional charm. ■ 'Rurubu Special Edition: Yabai T-Shirts Yasan "Tank-top Festival 2026" in Shima Spain Village Official Guide' Project Overview Contents: • Exclusive 'Member Special Interview' only for Rurubu • 'Shima City Guide' filled with love for Ugata Station • 'Secrets of Tank-Fes' for a quick overview of festival information • 'Park Map' packed with useful information for fans Title: 'Rurubu Special Edition: Yabai T-Shirts Yasan "Tank-top Festival 2026" in Shima Spain Village Official Guide' Specifications: AB size, 8 pages Distribution Date: During the 'Yabai T-Shirts Yasan "Tank-top Festival 2026" in Shima Spain Village' event (May 9–10, 2026) Distribution Location: Near the entrance of Shima Spain Village Parque España (tentative) Eligibility: Free distribution exclusively for event attendees *After the festival, it will be available for viewing on the official Shima Spain Village app only during the Shima Spain Village x Yaba-T collaboration period (until June 28). ■ Elevating the music event into a 'family travel experience' As this event is designed to be family-friendly and takes place at a theme park, JTB Publishing will also coordinate with its targeted web media, 'Rurubu Kids,' to disseminate information. Plans include a feature article titled 'Great for Moms and Dads! The Charm of Tank-Fes (tentative)' on the website and reel videos about 'Traveling to Shima with Kids' on official social media. Furthermore, in collaboration with JTB Publishing's web media 'Rurubu & more.,' the company will share content that couldn't fit in the printed guide and behind-the-scenes footage from on-site reporting. Together with the band members, they aim to promote not only the Tank-Fes itself but also the 'Shima City travel experience' that accompanies the event. ● Rurubu Kids: Article scheduled for publication in early April https://kids.rurubu.jp/ ● Rurubu & more.: ...