【Laka】New Cheek Product Launched, Achieving Both UV Care and Glossy Color Development!

JT Co., Ltd., the Japanese distributor for the Korean cosmetic brand, will pre-release all 11 colors of "Sun Shield Glowy Cheek," a blush that provides both UV care and glossy color development, from the gender-neutral cosmetic brand "Laka," at Loft stores starting Saturday, April 18, 2026.

*Availability may vary by region and store. *Some stores may not carry the product.

■ "Sun Shield Glowy Cheek" Product Overview

Sun Shield Glowy Cheek
Laka Sun Shield Glowy Cheek

All 11 colors, 1,980 yen each (tax included)

UV care even over makeup.
Protects your skin with UV care in any environment, maintaining a fresh and natural flush that lasts.

It's a multi-use type that creates a sparkling, beautiful glow under the sun, and can be used on UV-sensitive areas like lips, cheekbones, and the tip of the nose.

"Sun Shield Glowy Cheek" adds a flush while cutting UV rays.
This blush combines a high UV cut effect of SPF 50+/PA++++.
It protects your skin from UV rays while adding a natural flush with just a blur. This multi-functional blush can be completed at home or on the go by simply rolling it lightly onto the skin and gently tapping with fingertips.

Glossy, watery color development the moment it's applied.
Bouncy, glossy color development as if infused with moisture. It creates a three-dimensional flush that makes bare skin look beautiful. With a clear, translucent texture, it blends easily and provides moisture and gloss to skin parched by sweat or dryness.

Long-lasting color that stays from the first application.
A chewy and smooth formula boasting high adhesion. It doesn't disturb base makeup when applied to the skin, further refines the finish, blends in as if melting, and maintains clear color for a long time*.
*According to our research

Multi-use for cheeks, lips, and even the tip of the nose.
Colors UV-sensitive areas like lips, cheekbones, and the tip of the nose while providing UV care. It not only protects the skin but also completes a unified makeup look with a single item.

*Usage image

■ All 11 colors that achieve clear gloss and a soft, natural flush.

A rich lineup of all 11 colors to choose from, matching your desired impression.

#01 Sienna: Muted brown with a natural and calm mood.
#02 Cozy: Milky apricot announcing the beginning of spring.
#03 Pomelo: Nude coral like a ripe peach under warm sunlight.
#04 Shell: Softly spreading neutral beige.
#05 Muse: Soft pink containing a gentle milky color.
#06 Poppy: Pale pink like fluffy, light cotton candy.
#07 Vogue: Vintage mauve with a nuanced atmosphere.
#08 Crimson: Muted pink beige with a drop of plum added to a rose tone.
#09 Rise: Clear apple red that suits both warm and cool undertones.
#10 Mulberry: Vintage fig adding depth to an autumn mood.
#11 Sepia: Warm, toasty brown like something deliciously baked.

*Usage image

【Brand Introduction】
Asia's first gender-neutral makeup brand, launched in May 2018.
Through all its products and creative activities, it is a brand that breaks down invisible gender frameworks and long-standing inertia in beauty with innovation, while adding color to people's daily lives. Laka inspires everyone who expresses themselves outside of established rules.

■ Laka Official Qoo10 Store
　https://www.qoo10.jp/shop/lakaofficial

■ Laka Official Instagram *New account
　https://www.instagram.com/laka.beauty.japan

■ Laka Official X
　https://twitter.com/LakaBeauty_JP

【Company Profile】
Company Name: JT Co., Ltd.
Representatives: Lee Ji-cheol, Ha Tae-young
Location: Jingumae Tower Building 21F, 1-5-8 Jingumae, Shibuya-ku, Tokyo
Quality Control Department: VORT Azabu Maxim 6F B, 1-28-12 Higashi-Azabu, Minato-ku, Tokyo 106-0044
Business Overview: Wholesale and retail of cosmetics, cosmetic-related goods and sundries, design and planning, etc.
Contact: jt_marketing@jt-company.co.jp *Strictly no sales calls to the main phone number.
URL: https://jt-company.co.jp/