Nagoya Takashimaya Proposes Multi-Layered UV Care with "Umbrella Fes," Featuring the Largest Selection in the Tokai Region

Nagoya Takashimaya is expanding its "Umbrella Fes," offering the largest selection of parasols in the Tokai region. In response to intense heat, the event proposes a multi-layered UV protection strategy of "carrying, wearing, and applying," featuring high-performance umbrellas, hats, and cooling cosmetics.
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  • 📰 Published: May 20, 2026 at 20:00
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Following a successful debut last year where sales surged by approximately 90%, Nagoya Takashimaya is expanding its "Umbrella Fes." This year, the sales floor is up to 20% larger and product quantity has increased by 10% to meet growing demand for sun/rain umbrellas amid recent heatwaves. The event showcases around 2,000 functional umbrellas with superior light-blocking and heat-shielding properties. The lineup also includes an expanded selection for men and children, as well as other UV protection items like hats made from parasol fabric and cooling sunscreens, promoting a comprehensive approach to surviving the intense summer heat.

FAQ

What is the "Umbrella Fes" at Nagoya Takashimaya?

It is a special event featuring one of the largest selections of umbrellas in the Tokai region, focusing on high-performance parasols for sun protection to combat the summer heat.

How is this year's event different from last year's?

Following a 90% sales increase last year, the event has been expanded with a sales floor up to 20% larger and 10% more products, including an enhanced lineup of functional umbrellas.

What products are available besides umbrellas?

The event offers a comprehensive approach to UV protection, including hats made from parasol fabric, cooling sunscreens, and UV-protection cosmetics.

Are there UV protection products for men and children?

Yes, the event features an expanded selection of parasols for men, including easy-to-use W-jump models, and safety-designed frilled parasols for children.

What are some key features of the umbrellas being sold?

Many umbrellas offer high-performance features such as 100% UV cut and light-blocking rates, superior heat-shielding properties (with some models blocking over 65% of heat), and are designed for both sun and rain.

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