The Popular "Spicy Nori Dipping Soba" Selling 90,000 Bowls Annually Returns This Year! Also Launching the Healthy Summer Vegetable Dish "Yamagata Dashi Nebatouro Soba"! Plus, a Summer-Only Festival Offering 50 Yen Off All "Extra Noodles (+1 Serving)" Orders

JR East Japan Cross Station Foods Company, Ltd. (Headquarters: Shibuya-ku, Tokyo; Company President: Hirofumi Nakamata) will launch sales of the "Spicy Nori Dipping Soba" and the "Yamagata Dashi Nebatouro Soba" at all 80 "Irorian Kiraku" and "Irorian Kiraku Soba" station-located stores starting July 1, 2026 (Wed). Additionally, during this period, a summer "Extra Noodles Festival" will be held, allowing customers to purchase an additional serving of noodles ("Special Large Noodle Serving") for 50 yen less than the regular price.

*1 Based on sales data from 2022–2025 *2 As of June 29, 2026

1. Limited-Time Seasonal Products

Spicy Nori Dipping Soba 620 yen and up (tax included)

The highly popular, addictively spicy nori dipping soba returns once again this year—once you try it, you'll want to keep coming back!

The original spicy sauce is specially crafted to stimulate your appetite even during hot weather, featuring the aromatic kick of two types of black pepper and the heat of chili oil. The refreshing aftertaste comes from grated daikon radish, while flaked seaweed (nori) enhances the overall flavor.

Enjoy the irresistible, spicy deliciousness.

Yamagata Dashi Nebatouro Soba 700 yen and up (tax included)

A refreshing and healthy bowl featuring the flavors of Yamagata!

With the first bite, experience the juicy, crisp texture of Yamagata dashi and the exquisite harmony of slimy, sticky ingredients that spread across your palate.

As an official product of "Yamagata Shonai MEGURIP," this dish recreates the beloved local Yamagata combination of "dashi and katsuobushi (bonito flakes)."

*Yamagata dashi is a traditional dish from Yamagata Prefecture made by finely chopping summer vegetables (such as cucumber and eggplant) and aromatic vegetables (such as myoga ginger and perilla leaves) and mixing them together.

(Prices may vary at certain locations. For either product, customers using Suica or other transportation IC cards receive a 20-yen discount.)

2. Limited-Time Offer: 50 Yen (tax included) Discount on Extra Noodle Serving (+1 Serving) for All Menu Items

To help customers enjoy a generous serving of refreshingly cold soba during the hot summer months, we are offering a limited-time discount on the "Special Large Noodle Serving" (+1 serving) for all menu items.

Period: July 1, 2026 (Wed) to September 2, 2026 (Wed)

Details: The "Special Large Noodle Serving," normally priced at 200 yen (tax included), will be offered at a special price of 150 yen (tax included)—50 yen off—for the duration of the campaign.

Locations: All Irorian Kiraku and Irorian Kiraku Soba stores

3. This Summer, Experience the Local Flavors of Yamagata’s Rich Natural Bounty!

"MEGURIP" is a campaign that allows travelers to easily experience the joy of exploring local regions and the feeling of travel right within station premises.

At Irorian Kiraku and Irorian Kiraku Soba, we will be selling the "Yamagata Dashi Nebatouro Soba" to help celebrate and energize this campaign!

About MEGURIP

About Irorian Kiraku

Irorian Kiraku is a soba restaurant chain with the concept of being a "casual, comfortable go-to spot for everyday relaxation." First opening its flagship store at Grandeuo Kamata in April 2008, as of June 29, 2026, it has expanded to 80 locations across metropolitan areas, primarily within train stations. Irorian Kiraku prides itself on serving freshly made soba noodles that highlight the authentic flavor of buckwheat, original specialty dipping sauces developed through extensive research, and house-made tempura kakiage prepared fresh in-store daily. With warm, calming lighting and clean interiors, the shops create a welcoming space where customers of all ages and genders can take a relaxing break from their busy routines.

Kakiage Soba 570 yen and up (tax included) – House-made kakiage, fried fresh in-store

About JR East Japan Cross Station Co., Ltd.

Company Name: JR East Japan Cross Station Co., Ltd.

Headquarters: 6th Floor, South Gate Shinjuku Building, 5-33-8 Sendagaya, Shibuya-ku, Tokyo

Established: April 1, 2021 (Reiwa 3)

President & CEO: Atsuko Ito

The company comprises four business units: the Retail Company, operating convenience stores such as "NewDays" and specialty stores; the Foods Company, operating food and food manufacturing businesses including "Irorian Kiraku," "Bex Coffee Shop," "Honno-Riya," and "Ekiben-ya"; the Water Business Company, operating vending machines and original product lines such as "From AQUA" under the acure brand; and the Development Company, managing commercial facilities in train stations such as "ecute" and "Gransta."