Promoting the Charms of Fukushima Prefecture Through Beverages! "Fukushima-grown Japanese Pear" to be Released in Limited Quantities from May 19 (Tuesday)!

JR East Cross Station (Headquarters: Shibuya-ku, Tokyo; Retail Company President: Toru Takahashi; Water Business Company President: Kenji Takeuchi) will launch "Fukushima-grown Japanese Pear" through "NewDays" and "NewDays KIOSK" operated by its Retail Company, and through Acure vending machines and mail order operated by its Water Business Company (see "Product Details" for release date specifics). This product is a beverage developed using ingredients from Fukushima Prefecture, coinciding with the "Fukushima MEGURIP" (Megurippu) in-station regional fair, which will be held from April 1 (Wednesday) to June 30 (Tuesday), 2026. It uses 4% Fukushima-produced Japanese pear juice (mainly Kosui and Hosui varieties), offering a refreshing taste that allows for easy drinking in the hot season while still providing the rich flavor of Japanese pear. ■ Product Details Product Name: Fukushima-grown Japanese Pear Container: PET bottle Volume: 500ml Price: 170 yen *Tax included Sales Locations: Acure vending machines inside JR East stations, Acure official online store (https://ec.shop.acure-fun.net/Shop.jsp), "NewDays*" and "NewDays KIOSK*" in the JR East area *Excluding some stores, and other stores, etc. Release Date: [Acure vending machines and mail order] May 19 (Tuesday), 2026 *Sales will be sequential at Acure vending machines ["NewDays" and "NewDays KIOSK"] May 26 (Tuesday), 2026 Product Page: https://www.acure-fun.net/products/kajyu/fukushima_wanashi.html ■ Developer's Comment Fukushima Prefecture boasts numerous agricultural, livestock, and marine products, including fruits, vegetables, meat, and fish. Among these, "Japanese pear" ranks third nationwide in harvest volume*. This product, developed as a specialty item using local ingredients in conjunction with the "Fukushima MEGURIP" hosted by JR East Cross Station, uses 4% Fukushima-produced Japanese pear juice, offering a refreshing finish while still delivering the fruit's flavor. Please enjoy it as a refreshing break during work or to quench your thirst while traveling. *Source: "Overview of Agriculture, Forestry and Fisheries in Fukushima Prefecture, 2025 Edition" (Ministry of Agriculture, Forestry and Fisheries) (https://www.maff.go.jp/j/kanbo/tiho/15sonota/todouhuken_gaiyou2025-07.pdf) ■ Fukushima MEGURIP (Megurippu) In "Fukushima MEGURIP," the JR Group, prefectures, municipalities, and local tourism operators work together to promote the charms of each region, aligning with the "Fukushima Destination Campaign." JR East Cross Station will boost the campaign by selling products made with local ingredients, collaborative products with local companies, famous confections, and local specialties at various facilities and stores it operates. Additionally, during the period, unique events will be held, centered around the "Fukushima Direct Sales Market" at "Square Zero," an event space on the first basement floor inside Tokyo Station's ticket gates, providing an exciting experience as if touring Fukushima. [Event Outline] Period: April 1 (Wednesday), 2026 – June 30 (Tuesday), 2026 Location: Various facilities and stores operated by JR East Cross Station *For details, please refer to the "Megurippu" press release below (https://www.jr-cross.co.jp/info/items/dd93781d9df60b3b99143f272a8017ffc28bd20d.pdf) [Reference] What is NewDays? NewDays is a convenience store operated by JR East Cross Station Retail Company, with the theme "Always nearby, going and coming back." It offers attractive products and services that cater to daily life (morning, noon, night). With its unique product lineup, including the new original brand "Newtas," NewDays supports customers' daily lives. (As of end of March 2025) Ranked 1st in Nikkei MJ 2024 Convenience Store Survey for average daily sales per store. ・Operating hours of 14 hours or more per day ・Sales area of 30㎡ or more and less than 250㎡ *Criteria used in the Commercial Statistics Survey