NEC to Exhibit at "The 11th Kansai Broadcast Equipment Exhibition," the Kansai Region's Largest Professional Media Exhibition

NEC will exhibit at "The 11th Kansai Broadcast Equipment Exhibition," to be held for two days from Wednesday, July 8 to Thursday, July 9, at the Osaka South Port ATC Hall. We will introduce solutions that accelerate DX for broadcasters through the latest case studies.

(NEC Booth Number: 82)

[Exhibition Contents]

1. Demand360: "Accelerating Global Content Strategy with Data"

Demand360 is a video content demand analysis service that collects and analyzes over 2 billion data points daily from more than 55 countries worldwide. It addresses challenges such as "wanting leverage for negotiations with overseas distribution partners," "wanting to utilize our own IP more," and "hesitating in investment decisions for the next production" by providing objective global indicators. Global IP-related companies such as Netflix, Amazon Prime Video, and Warner Bros. have also adopted it. It visualizes content value on a global standard by generating data from video sites, social media, fan sites, search behavior, and more. Demand360 supports confident decision-making based on data, from license negotiations and planning for sequel productions to overseas investment decisions.

Demand360 https://www.parrotanalytics.com/

2. Content Review AI Assistant

This exhibit allows you to experience a tool currently under development that evolves visual and auditory content checking from manual inspection to smart review work using AI.

Preparation is simple: just upload the video file, and the AI automatically analyzes the video and audio, generating text data with timestamps. There's no need to watch the video frame by frame.

You can intuitively and quickly check the text on a timeline. The transcriptions of video captions (supers) and audio (dialogue and narration) are displayed on a timeline perfectly synchronized with the video. Clicking on the text you're interested in instantly displays the corresponding part of the video. This eliminates time spent searching and allows you to focus on the "checking" task.

The AI automatically detects compliance risks. The generated text is automatically checked by AI based on various regulations such as the Premiums and Representations Act, the Pharmaceuticals and Medical Devices Act, and broadcast standards. It highlights potential compliance risks, such as "risk of misleading representation" and "risk of definitive statements," as specific points. This enables more efficient and accurate final confirmation by experts.

3. Fake/Misinformation Detection Support Solution

With the advancement of generative AI and the spread of social media, fake information is increasing. Consequently, the burden on mass media professionals for verifying information is growing, and this solution supports the efficiency of their verification tasks.

It assists in analyzing and evaluating whether distributed information content, composed of multiple types of data (text, images, video, audio), is fake or misinformation, using multiple AIs.

Our company was selected for the Ministry of Internal Affairs and Communications' "Development and Demonstration Project for Technologies to Counter Fake/Misinformation on the Internet" for fiscal years 2024-2025 (two years). This year, we will promote the social implementation by enhancing the functionality and improving the accuracy of the verification support tool developed in this project last year.

Fake/Misinformation Detection Support Solution https://jpn.nec.com/rd/technologies/202511/index.html

[The 11th Kansai Broadcast Equipment Exhibition Overview]

Dates: July 8 (Wed) and July 9 (Thu), 2026, 10:00 AM - 5:00 PM each day

Venue: Osaka South Port ATC Hall (2-1-10, Nanko-kita, Suminoe-ku, Osaka, Osaka Prefecture)

NEC Booth Number: 82 (Hall A)

Organizer: Kansai Broadcast Equipment Exhibition Executive Committee

(Planning: Asia Pacific Trade Center, TV Osaka, TV Osaka Explow)

* For details on "The 11th Kansai Broadcast Equipment Exhibition," please visit the official website.

https://www.tv-osaka.co.jp/kbe/

[Inquiries Regarding This Matter]

NEC Media Solutions Division

Kansai Broadcast Equipment Exhibition Secretariat

E-Mail: promotion@home.jp.nec.com