NEC and Mori Building Launch Frictionless Customer Experience Service Utilizing Facial Recognition at Azabudai Hills
NEC and Mori Building are launching a frictionless payment and ticket service using facial recognition at Azabudai Hills.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:00
- 🔍 Collected: March 30, 2026 at 22:56 (2h 56m after Published)
- 🤖 AI Analyzed: April 16, 2026 at 07:06 (392h 10m after Collected)
NEC (Note 1) and Mori Building Co., Ltd. (Note 2) will jointly launch a frictionless customer experience service that seamlessly connects services using facial recognition, leveraging the foundation of NEC's Kao-Link service (Note 3), starting April 1, 2026, at Azabudai Hills Cafe (Note 4). This service will offer a "Facial Recognition Payment Service" and a "Facial Recognition Ticket Service," promoting the creation of further customer experience value through the implementation of services connected by facial recognition.
• Facial Recognition Payment: Utilizing NEC's biometric authentication "Bio-IDiom" core technology, which incorporates the world's No. 1 (Note 5) facial recognition technology, this service provides a secure, simple, and convenient payment experience where payment is completed simply by standing in front of the register after pre-registering facial and credit card information. No smartphone is needed, and contactless payment is realized even when wearing a mask or hat.
• Facial Recognition Ticket: For individuals with benefits or rights, their identity as holders can be confirmed via facial recognition, providing a smooth and special experience value. (In this instance, a coffee ticket service will be offered, allowing purchasers to receive coffee without waiting or needing to carry anything if they have the ticket rights.)
Furthermore, the period from April 1st to April 30th will be designated as a "Campaign Period," during which users of this service will receive points and tickets usable at Mori Building facilities. Additionally, from April 1st to 7th, a special pop-up cafe will be set up at Azabudai Hills Cafe. Within the store, demonstrations of the frictionless experience – no need to present anything, no waiting, and advantageous – through facial recognition, along with guidance on pre-registration methods, will be conducted to help users understand and utilize this service more smoothly.
Purpose of Providing This Service
• Expand awareness of NEC's facial recognition platform
• Verify the value of the facial recognition platform
• Verify repeatable value
• Create usage opportunities for registered users at NEC Karuizawa 72 Golf Tournament (Note 6) and other events.
About the Present Campaign (Note 7)
Campaign Period: April 1, 2026 – April 30, 2026
Content: Hills Points and shopping tickets will be presented to users who register for facial recognition and use the payment and facial recognition ticket services.
About the Pop-up Event (Note 7)
Period: April 1, 2026 – April 7, 2026
Content: A campaign to promote this service will be held by exclusively using Azabudai Hills Cafe, featuring a frictionless experience (no need to present anything, no waiting, advantageous) through facial recognition.
Expansion and Other Service Applications
Following the provision of this service, NEC will expand the areas and range of services that provide frictionless customer experience value utilizing the NEC Kao-Link service, contributing to the realization of "delight" for consumers and businesses.
In addition, this service is also provided at events such as the NEC Karuizawa 72 Golf Tournament.
[Notes]
This press release is based on current plans and is subject to change.
FAQ
What is the new service being launched by NEC and Mori Building?
NEC and Mori Building are launching a frictionless customer experience service at Azabudai Hills, utilizing NEC's facial recognition technology. This includes a "Facial Recognition Payment Service" and a "Facial Recognition Ticket Service."
When and where will the service be available?
The service will begin on April 1, 2026, at the Azabudai Hills Cafe.
How does the Facial Recognition Payment Service work?
After pre-registering facial and credit card information, customers can complete payments simply by standing in front of the register, without needing a smartphone. This contactless payment works even with masks or hats.
What is the Facial Recognition Ticket Service?
This service allows individuals with specific benefits or rights (like a coffee ticket) to be identified via facial recognition, enabling them to receive services smoothly and without needing to carry physical tickets or wait.
Are there any promotional campaigns for the launch?
Yes, from April 1st to April 30th, 2026, users who register and use the service will receive Hills Points and shopping tickets. Additionally, a special pop-up cafe event will be held at Azabudai Hills Cafe from April 1st to 7th to demonstrate the service.
What is the main goal of implementing this service?
The main goals are to expand awareness of NEC's facial recognition platform, verify its value, test its repeatability, and create usage opportunities for registered users at events like the NEC Karuizawa 72 Golf Tournament.
Will the service be expanded to other locations or services?
NEC plans to expand the areas and range of services that provide frictionless customer experience value using the NEC Kao-Link service.
What technology is NEC using for facial recognition?
NEC is utilizing its core biometric authentication technology, "Bio-IDiom," which includes its world-leading facial recognition technology.
請問NEC和森大樓將推出什麼新服務？
NEC和森大樓將在麻布台之丘推出一項運用NEC臉部辨識技術的無縫顧客體驗服務，其中包括「臉部辨識支付服務」和「臉部辨識票券服務」。
這項服務何時何地開始提供？
服務將於2026年4月1日起在麻布台之丘咖啡廳開始提供。
臉部辨識支付服務如何運作？
在預先註冊臉部資訊和信用卡資訊後，顧客只需站在收銀台前即可完成支付，無需使用智慧型手機。這項非接觸式支付即使在戴口罩或帽子時也能實現。
臉部辨識票券服務是什麼？
這項服務允許擁有特定優惠或權利（例如咖啡票券）的使用者透過臉部辨識進行身份確認，使他們能夠順暢地獲得服務，而無需攜帶實體票券或等待。
是否有任何上市推廣活動？
是的，從2026年4月1日至4月30日，註冊並使用該服務的使用者將獲得Hills點數和購物券。此外，從4月1日至7日，麻布台之丘咖啡廳將舉辦特別的快閃咖啡廳活動來展示該服務。
實施這項服務的主要目標是什麼？
主要目標是擴大NEC臉部辨識平台的認知度，驗證其價值，測試其可重複性，並為NEC輕井澤72高爾夫錦標賽等活動的註冊使用者創造使用機會。
該服務是否會擴展到其他地點或服務？
NEC計畫擴展運用NEC Kao-Link服務提供無縫顧客體驗價值的區域和服務範圍。
NEC使用了什麼臉部辨識技術？
NEC正在使用其核心生物辨識技術「Bio-IDiom」，其中包括其世界領先的臉部辨識技術。