NEC to Co-Exhibit with Spready at 'Japan DX Week Spring 2026'

NEC and Spready will jointly showcase AI-powered solutions to support new business development at 'Japan DX Week Spring 2026'.
NQ 50/100

NEC Corporation will co-exhibit with Spready Inc. (Headquarters: Shibuya-ku, Tokyo; President: Masaaki Sako) at 'Japan DX Week Spring 2026', held at Tokyo Big Sight from April 8 (Wed) to April 10 (Fri), 2026.

Leveraging know-how gained through years of business development, NEC has been building frameworks for new business creation since 2011. Under the theme 'Turning Your Vision into Reality: AI x New Business & Product Planning,' this exhibition will feature NEC's service offerings that incorporate our business development expertise: the 'NEC Project Proposal AI Diagnostic Service,' 'BestMove,' and 'cotomi Act.' Additionally, we will introduce 'HASSAN,' a new business idea generation service from Spready Inc.

Mini-seminars are also scheduled to be held at the booth. We look forward to welcoming you to the NEC booth.

【NEC Booth Overview】Booth Location: East Hall 3, E23-38

＜Featured Services and Technologies＞

NEC Project Proposal AI Diagnostic Service

This web service uses AI to comprehensively and objectively diagnose entire project proposals based on criteria and evaluation axes set by the customer, identifying gaps and biases while suggesting optimal actions. In new business development, uncertainty, rework, lack of experience, or concerns about objectivity can often stall projects. This service acts as a guide, reducing hesitation by providing objective diagnostics and concrete guidance based on NEC's business development expertise and AI technology, thereby increasing decision-making speed and proposal accuracy.

BestMove

BestMove is a web service that supports confident decision-making in corporate marketing activities. By combining NEC's proprietary AI technologies, including generative AI, with purchasing trend data such as credit cards and ID-POS, it can extract customers interested in specific products or services—a task previously considered difficult—and instantly propose strategies estimated to yield high response rates. Furthermore, its AI survey/interview function allows for repeated surveys and in-depth interviews with 'high-resolution target customers,' enabling monitor research to be completed quickly in-house. BestMove contributes to research, product planning/development, promotional strategy formulation, and creative generation, bringing innovation to corporate marketing.

cotomi Act

NEC's cutting-edge AI agent technology, 'cotomi Act,' revolutionizes the two major business processes that drive corporate growth: 'business development' and 'marketing.' cotomi Act automatically extracts individual 'experiential knowledge' from browser operation history and logs, turning it into organizational assets so that anyone can perform highly specialized tasks efficiently and autonomously. Even staff without advanced expertise can use AI to autonomously execute a series of tasks—such as market research, proposal creation, target analysis, and response rate prediction—reflecting the know-how of experts and complex tool operations. This resolves issues like over-reliance on specific individuals and labor shortages, realizing an 'autonomous business process' where anyone can produce high-quality output in volume.

(Co-exhibitor) HASSAN (Spready Inc.)

'HASSAN' is a new business-specialized AI service that automates idea generation.

Feature 1: Idea generation based on technical assets. Simply register your company's technical seeds to automatically generate technology-driven ideas.

Feature 2: Proposal generation and chat function. Select an idea from the generated list and click to automatically create a proposal. The proposal includes 'Market Overview,' 'Customer Issues,' 'Service Overview,' 'Value Proposition,' 'Personas,' 'Similar Cases,' 'Competitors,' and 'Business Model Canvas.' You can also ask the AI specific questions via the chat function to delve deeper into any section.

Feature 3: Automatic proposal research function. Automatically conduct market research, competitor analysis, legal/regulatory research, and hypothesis verification design for the created proposal to generate a report.

【Event Details】

NEC's new business development promotes 'NEC Open Innovation' through diverse co-creation with startups and partner companies, under the key message 'Let's create the future.' By supporting companies that take on challenges, we contribute to solving issues in business development and creating innovation, thereby strengthening the competitiveness of Japanese companies. Through innovative technology and cross-sector collaboration, we will continue to create social value and forge a new future.

＜Contact for Inquiries＞
NEC Business Innovation Division
E-Mail: bizdev-dx@bid.jp.nec.com

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