[JPI Seminar] "Potential for Naming Rights Market Growth in Japan and the Strategic Perspectives Required for Companies, Teams, and Municipalities" to be held on Tuesday, April 21

JPI (Japan Planning Institute) will host a seminar featuring Mr. Tetsuro Sagawa, Representative Director of Sports Marketing Laboratory Inc., to provide a detailed explanation of the potential for the naming rights market growth in Japan and the strategic perspectives required for companies, teams, and municipalities.

[Details & Application Here] https://www.jpi.co.jp/seminar/17708?utm_source=prtimes

[Title] The Role of Naming Rights and Their Economic and Social Impact **Potential for Naming Rights Market Growth in Japan and the Strategic Perspectives Required for Companies, Teams, and Municipalities**

[Date and Time] **April 21, 2026 (Tuesday) 16:30 - 18:30** *Archive stream applications are accepted even after the seminar concludes.

[Lecturer] Mr. Tetsuro Sagawa Representative Director Sports Marketing Laboratory Inc.

[Lecture Overview] A recent major domestic contract, where Mitsubishi UFJ Financial Group acquired the naming rights for the National Stadium for approximately 10 billion yen over 5 years starting January 2026, has drawn significant attention. This lecture will comparatively analyze the global trends in naming rights with Japan's market structure and contractual practices. Additionally, it will examine the role and the economic and social impact of naming rights in the management of stadiums/arenas and the home teams that use them. Based on this, the discussion will delve into the growth potential of the naming rights market in Japan and the strategic perspectives required for companies, teams, and municipalities respectively.

[Lecture Topics] 1. Stadiums / Arenas (1) Domestic Stadium Construction Status ① Professional Baseball ② Others (2) Domestic Arena Construction Status (3) Overseas Stadium and Arena Construction Status 2. Naming Rights Trends and Challenges (1) Trends in Japanese Naming Rights (2) Trends in Overseas Naming Rights ① Trends in the United States ② Naming Rights for American University Sports Facilities (3) Challenges for Japanese Naming Rights ① Dilemma between facility managers and user teams/clubs ② Sponsor control by event organizers ③ Naming rights as a medium-to-long-term strategy 3. Potential of Japanese Naming Rights - Creating new business with teams and clubs 4. Related Q&A 5. Business Card Exchange & Networking Session This is a valuable opportunity, unique to JPI seminars, to gain practical information and create new collaborations through direct dialogue with the lecturer, which is usually difficult, as well as networking with participants across various industries.

[Attendance Formats] - On-site Attendance (does not include archive stream) - Live Stream Attendance (does not include archive stream) - Archive Stream Attendance *Those attending on-site or via live stream can add the archive stream for a special price of 18,500 yen (tax included).

[Tuition Fee] 1 person: 37,970 yen (tax included) 2 or more people: 32,970 yen per person (tax included / same corporation, simultaneous application) *For employees of local governments, up to 2 people for 11,000 yen (tax included / on-site and live stream only)

[Details & Application Here] https://www.jpi.co.jp/seminar/17708?utm_source=prtimes

- After the seminar, we also assist with questions to the lecturer and introductions. - It is highly useful for building a human network with lecturers and participants and for creating new business. - Archive stream applications are accepted even after the seminar concludes.

[Contact] Japan Planning Institute Kowa Hiroo Building, 5-2-32 Minamiazabu, Minato-ku, Tokyo 106-0047 TEL.03-5793-9761 FAX.03-5793-9767 URL https://www.jpi.co.jp

[About JPI (Japan Planning Institute)] As a 'knowledge bridge between government, bureaucracy, and the private sector,' we have been supporting the dissemination of national policies and national projects for half a century, providing information useful for the business execution of executives and senior managers who aim to create national knowledge, in the form of exclusive, real-life seminars.