When is the JPI seminar on naming rights being held?

It will be held from 16:30 to 18:30 on Tuesday, April 21, 2026. There will also be an archive stream.

Who is the speaker at the seminar?

Mr. Tetsuro Sasaki, the CEO of Sports Marketing Laboratory Co., Ltd., will be the speaker.

What kind of case studies will be presented at the seminar?

Case studies including the 10 billion yen scale contract between Mitsubishi UFJ Financial Group and the National Stadium, as well as comparisons between Japanese and American stadiums and arenas, will be presented.

[JPI Seminar] 'The Growth Potential of the Naming Rights Market in Japan and the Strategic Perspectives Required for Companies, Teams, and Local Governments' Held on Tuesday, April 21

Published Apr 8, 2026 1:20 AM ・ Updated Jun 13, 2026 11:47 PM ・ 4 min read ・ Source: PR TIMES

JPI will hold a seminar on April 21, 2026, featuring Tetsuro Sagawa from Sports Marketing Laboratory to discuss the growth potential and strategies of Japan's naming rights market, using cases like the National Stadium.

JPI (Japan Planning Institute) has invited Mr. Tetsuro Sagawa, CEO of Sports Marketing Laboratory Co., Ltd., to hold a seminar detailing the growth potential of the naming rights market in Japan and the strategic perspectives required for companies, teams, and local governments.

[Details and Registration Here] https://www.jpi.co.jp/seminar/17708

[Title] The Role of Naming Rights and Their Economic and Social Impact The Growth Potential of the Naming Rights Market in Japan and the Strategic Perspectives Required for Companies, Teams, and Local Governments

[Date and Time] Tuesday, April 21, 2026, 16:30 - 18:30 *Applications for archive streaming are accepted even after the seminar concludes.

[Instructor] Sports Marketing Laboratory Co., Ltd. CEO Mr. Tetsuro Sagawa

[Lecture Summary] The domestic naming rights market garnered significant attention when Mitsubishi UFJ Financial Group acquired the naming rights for the National Stadium starting January 2026 in a major contract worth approximately 10 billion yen over 5 years. In this lecture, we will comparatively analyze global naming rights trends with Japan's market structure and contract practices. Furthermore, we will verify the role of naming rights and their economic and social impact on stadium/arena operations and the management of teams that use them as their home grounds. Building on this, we will deepen the discussion on the growth potential of the naming rights market in Japan and the strategic perspectives required for companies, teams, and local governments.

[Lecture Topics] 1. Stadiums/Arenas (1) Construction status of domestic stadiums ① Professional Baseball ② Others (2) Construction status of domestic arenas (3) Construction status of overseas stadium arenas 2. Trends and Challenges of Naming Rights (1) Naming rights trends in Japan (2) Naming rights trends overseas ① Naming rights trends in the US ② Naming rights of US university sports facilities (3) Challenges of naming rights in Japan ① The dilemma between facility managers and user teams/clubs

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Source: PR TIMES
Category: Event

[JPI Seminar] 'The Growth Potential of the Naming Rights Market in Japan and the Strategic Perspectives Required for Companies, Teams, and Local Governments' Held on Tuesday, April 21

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