[JPI Seminar] "DeNA's Challenge in 'Arena x Urban Development': The Full Picture of the Revenue Model - A New Urban Business Implemented at Kawasaki Arena City" to be held on Friday, April 10th
JPI (Japan Planning Institute) will host a seminar featuring Mr. Kotaro Nakadera, Deputy Head of the Kawasaki Hub Development Office at DeNA's Sports & Smart City Business Division. He will provide a detailed explanation of the entire revenue model for DeNA's 'Arena x Urban Development' challenge.
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- 📰 Published: March 30, 2026 at 07:00
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1382h 26m after Published)
[Details & Application Here] https://www.jpi.co.jp/seminar/17679
[Title]
Breaking Away from the "Rental Hall Business"
The Full Picture of the Revenue Model for DeNA's 'Arena x Urban Development' Challenge
~A New Urban Business to be Implemented at Kawasaki Arena City~
[Date & Time]
Friday, April 10, 2026, 13:30 - 15:30
*Applications for archived streaming are also accepted after the seminar has concluded.
[Lecturer]
Mr. Kotaro Nakadera
Deputy Head of the Kawasaki Hub Development Office
Sports & Smart City Business Division
DeNA Co., Ltd.
[Lecture Outline]
The Kawasaki Arena City project, as its name suggests, is not just about the arena facility but aims to create an "Arena City" that encompasses the urban development of its surrounding areas. It aims to break away from the traditional arena revenue model's "dependence on rental income" and establish a new business model by creating new businesses through various means, including public-private partnerships and collaborations with surrounding businesses.
This lecture will provide a detailed explanation of these outlines.
[Lecture Topics]
1. Project Overview
(1) Location
(2) Scale, Usage Composition
(3) Business Scheme
2. About Kawasaki Arena City
(1) The Vision for Arena City
(2) Connection and Cooperation with the Arena's Surroundings
3. Initiatives from Before Groundbreaking Towards the Realization of Arena City
(1) Branding & Marketing
(2) Introduction of Each Project
4. Business Model of Kawasaki Arena City
(1) Kawasaki 2050 Model
(2) Kawasaki City Festival
5. Related Q&A
6. ...
FAQ
What is the main topic of the JPI seminar hosted by DeNA?
The seminar will focus on DeNA's revenue model for their 'Arena x Urban Development' challenge, specifically at Kawasaki Arena City, aiming to break away from traditional rental hall business models.
Who is the lecturer for this JPI seminar and what is their role at DeNA?
The lecturer is Mr. Kotaro Nakadera, Deputy Head of the Kawasaki Hub Development Office, Sports & Smart City Business Division at DeNA Co., Ltd.
When and where will the JPI seminar be held?
The seminar is scheduled for Friday, April 10, 2026, from 13:30 to 15:30. The article does not specify a physical location, but it is hosted by JPI.
What is the core concept behind the Kawasaki Arena City project as described in the lecture outline?
The project aims to create an 'Arena City' that extends beyond the arena facility to include the urban development of its surrounding areas, fostering new businesses through various partnerships.
What is the traditional arena revenue model that DeNA's project aims to move away from?
DeNA's project aims to break away from the traditional arena revenue model's heavy dependence on rental income.