[JPI Seminar] "The Full Scope of DeNA's 'Arena x Urban Development' Revenue Model: Implementing New City Business at Kawasaki Arena City" - April 10 (Fri)
JPI will host a seminar featuring DeNA's Kotaro Nakadera to discuss the Kawasaki Arena City project and its innovative business model that integrates arena facilities with urban development to move beyond traditional venue rental revenue.
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[Details and Application]
https://www.jpi.co.jp/seminar/17679
[Title]
Moving Away from the "Venue Rental Business"
The Full Scope of DeNA's "Arena x Urban Development" Revenue Model: Implementing New City Business at Kawasaki Arena City
[Date & Time]
Friday, April 10, 2026, 13:30 - 15:30
*Applications for archive distribution are also accepted after the seminar ends.
[Speaker]
Mr. Kotaro Nakadera
Deputy Head, Kawasaki Base Development Office
Sports & Smart City Business Division, DeNA Co., Ltd.
[Lecture Overview]
The Kawasaki Arena City project aims to create an "Arena City" that encompasses the surrounding urban development, going beyond just a single arena facility. By creating new businesses through public-private partnerships and collaboration with local businesses, the project aims to break away from the traditional arena revenue model of "reliance on venue rental income" and build a new business model. This lecture will provide a detailed explanation of these initiatives.
[Lecture Items]
1. Project Overview
(1) Location
(2) Scale and usage composition
(3) Business scheme
2. About Kawasaki Arena City
(1) The vision for Arena City
(2) Connection and cooperation with the arena's surroundings
3. Pre-construction efforts toward realizing Arena City
(1) Branding and marketing
(2) Introduction of various projects
4. Kawasaki Arena City Business Model
(1) Kawasaki 2050 Model
(2) Kawasaki Machi Fes
5. Related Q&A
6. ...
FAQ
What is the main topic of the JPI seminar featuring DeNA?
The seminar will delve into the comprehensive revenue model of DeNA's 'Arena x Urban Development' strategy, specifically focusing on its implementation at Kawasaki Arena City.
Who is the speaker at the JPI seminar?
The speaker is Mr. Kotaro Nakadera, who holds the position of Deputy Head of the Kawasaki Base Development Office within DeNA's Sports & Smart City Business Division.
What is the primary goal of the Kawasaki Arena City project?
The project aims to establish an 'Arena City' that integrates surrounding urban development, moving beyond the concept of a standalone arena facility.
How does DeNA aim to differentiate its revenue model from traditional arena businesses?
DeNA intends to break away from the conventional 'reliance on venue rental income' by creating new businesses through public-private partnerships and collaborations with local businesses.
What specific initiatives will be detailed in the lecture regarding Kawasaki Arena City's business model?
The lecture will provide a detailed explanation of initiatives such as the 'Kawasaki 2050 Model' and 'Kawasaki Machi Fes' as part of the Kawasaki Arena City business model.