V-CUBE Supports Yamatane Group's 'Yamatane Sports Festival 2025' on its 100th Anniversary with One Event

V-CUBE Inc. (Head Office: Minato-ku, Tokyo; Representative Director, Group CEO: Naohiro Mashita; hereinafter V-CUBE) is pleased to announce that it supported the planning and operation of the first group sports festival, "Yamatane Sports Festival 2025," held by Yamatane Corporation (Head Office: Koto-ku, Tokyo; Representative Director, President: Iwao Kawaharada; hereinafter Yamatane).

This event realized unique initiatives such as "Truck Tug-of-War," a competition befitting Yamatane, which operates in four business areas: logistics, food, information, and real estate, contributing to the fostering of organizational unity.

■ About Challenges and Usage Background

Yamatane faced the following challenges in holding this sports festival as a commemorative project for its 100th anniversary:

• Need for Professionals for the First Company-Wide Event: Although holding this sports festival internally was a first for the company, to establish the event not merely as recreation but as a high-quality venue for fostering organizational unity, and with the added objective of preserving the company event as an 'asset,' there was a strong sense of need for the expertise of planning and operational professionals.

• Thorough Safety Management to Protect Employees and Their Families: The event was planned for over 400 participants, including employees and their families. Therefore, preventing injuries and accidents at all costs was the most critical challenge.

■ Event Details

V-CUBE's "One Event" provides planning, production, and operational support to lead corporate business events to success. The main features of this support are as follows:

• Feature 1: Realization of Unique Initiatives Embodying Corporate Identity

  With a focus on "expressing the essence of the logistics business," we planned and executed a truck tug-of-war using a real truck. By implementing thorough safety measures utilizing external expertise, we succeeded in making it a highlight of the event.

• Feature 2: Supportive Project Management to Foster a "One Team" Spirit

  To alleviate the anxieties of the secretariat members who lacked operational know-how, we provided thorough, hands-on support that went beyond mere formal assistance. By building flat relationships and ensuring psychological safety, we created an environment where secretariat members and V-CUBE functioned as a single operational team.

• Feature 3: Enhancing Employee Engagement and Creating "Emotional Movement"

  After the event, we received many voices of gratitude such as "It was more fun than I imagined" and succeeded in fostering a positive atmosphere where people wanted to "do it again." We created an event that generated unquantifiable emotional movement among employees, embodying Yamatane's core values of "enjoying challenges" and "believing in team power."

■ Comments from Yamatane Representative

‘At the milestone of our 100th anniversary, we wanted to do more than just hold a ceremony; we wanted to leave behind an 'asset' in the form of an annual company event. This sports festival project began with that desire. However, although we initiated it, we had no experience in holding a sports festival. We believed that the cooperation of an external partner was indispensable to realize a high-quality event that would unite the company while ensuring safety.’

What we emphasized in partner selection was the event...