Trip.com Group Unveils New Strategy to Shape the Future of Travel at 'Envision 2026' Conference

Trip.com Group, a global online travel service provider, presented a strategic roadmap centered on AI, partnerships, and shared value at the 'Envision 2026' Global Partner Conference in Shanghai. Over 3,500 industry leaders from 78 countries gathered to discuss future growth. Global ambassador Jackie Chan appeared via video message. CEO Jane Sun highlighted that the industry has entered a new phase driven by record demand, AI innovation, and strengthened partnerships. The tourism industry now accounts for 10% of global GDP, with a market size of $11.6 trillion in 2025. Trip.com Group's international OTA platform saw a 60% increase in bookings in 2025, with overseas hotel and flight bookings exceeding 2019 levels by 140%. The conference introduced the '3 Ds' of the travel market: Discovery, Diversity, and Depth. Jane Sun emphasized the mission to convert this momentum into sustainable value. The company also announced winners of the second 'Trip.com Group Tourism Innovation Awards,' granting $600,000 from its $100 million Tourism Innovation Fund to 10 projects. Innovations across flights, hotels, rail, and Trip.Biz were showcased, emphasizing AI integration. Moving forward, the company will focus on 'Intelligence with Care,' prioritizing AI-enhanced search, human-AI support synergy, and global compliance.