Trip.com Announces Global Usage of AI Travel Assistant TripGenie! ~Bookings via TripGenie Increase by 400%, Japan Stands Out in Using it for "Choosing Travel Destinations"~

Trip.com, a global online travel service provider, announced the actual usage of its AI travel assistant TripGenie by travelers worldwide, based on usage data from the past three years. Bookings made via TripGenie have rapidly expanded, increasing by approximately 400% year-on-year. In Japan, a cautious usage trend stands out, with travelers utilizing it for pre-trip comparison and consideration, such as choosing travel destinations. Different usage styles across regions were also revealed.

■ Regional Differences in TripGenie Usage: Japan for "Destination Selection," Europe and America for "Advance Planning"

As AI becomes a daily presence in travel planning, TripGenie's usage data revealed that its application varies by country and region. Initially used as a search assistance tool, TripGenie has now become an end-to-end partner supporting everything from travel planning and booking to on-site decision-making. In this process, it became clear that culture, geography, and travel habits significantly influence AI utilization.

TripGenie's usage data showed differences in "travel planning timing" across regions.

Japan

Japanese travelers show a prominent cautious tendency, making accommodation bookings several weeks before their trip. TripGenie is utilized to enhance the accuracy of pre-trip decision-making, including location, safety, and condition comparisons.

Asian Market (Hong Kong, Singapore, Malaysia, etc.)

Real-time usage during travel is active, with TripGenie being utilized for on-site hotel confirmation, tourist attraction searches, and gaining inspiration.

European and American Markets (Germany, UK, etc.)

TripGenie is utilized several weeks before travel for pre-consultation regarding flights and accommodation. Its usage is characterized by a "planning-oriented" approach, emphasizing risk reduction and peace of mind.

The growth of TripGenie clearly demonstrates a shift in the role of AI. Bookings made via TripGenie increased by approximately 400% year-on-year, and the use of features like menu support and translation functions increased by about 300%. Users are now utilizing TripGenie not only for "where to go" but also for specific decisions like "which hotel is best." Currently, about 60% of interactions are related to bookings (flights, accommodation, sightseeing), indicating its evolution into a tool that supports practical decision-making.

■ From Flight Selection to On-site Activities, TripGenie Supports Travel Decision-Making

In terms of functionality, TripGenie is utilized in all aspects of travel, including comparing flight conditions, suggesting optimal accommodations, and proposing sightseeing plans. Particularly in hotel selection, it contributes to efficient decision-making by reducing the number of clicks required for comparison and consideration by up to 80%.

In addition, the use of multimodal AI leveraging images has expanded in recent years. There has been an increase in cases where users ask questions based on images of menus, signs, and hotel rooms, and these users show approximately twice the revisit rate of regular users.

While TripGenie is a global AI function, it continues to evolve as a "localized decision-making support tool" that adapts to the travel styles of each region. Trip.com aims to continue providing safer and more efficient travel experiences by enhancing the AI experience to meet the diverse needs of travelers.