TD SYNNEX Obtains New Microsoft 'Frontier Distributor' Certification, Strengthening Advanced Distribution System for the AI and Cloud Era

TD SYNNEX Corporation (Headquarters: Tokyo; President & CEO: Shigetaka Kunimochi; hereinafter 'TD SYNNEX') is pleased to announce that it has been one of the first to obtain certification under Microsoft's newly established global certification program, 'Frontier Distributor.' This certification is for distributors with advanced support capabilities in the cloud, security, and AI domains, positioning TD SYNNEX as one of the world's most advanced Microsoft distributors.

Furthermore, this certification will enable TD SYNNEX to further strengthen its collaboration with partners in the IT ecosystem. This will maximize value creation across the entire ecosystem and consistently support accelerated solution deployment, monetization of AI utilization, and secure operations in over 100 countries.

Background: Changes in IT Adoption Models and Redefinition of Partner Strategy with the Advancement of Cloud and AI Utilization In recent years, in addition to the increasing sophistication of corporate cloud utilization and the strengthening of cybersecurity measures, the use of generative AI has been rapidly advancing. As a result, IT adoption is shifting to an era where it is no longer just about product implementation, but requires integrated design covering everything from implementation and operation to monetization.

In response to these changes, Microsoft has revamped its partner certification program and newly established the 'Frontier Distributor' certification. This certification evaluates Cloud Solution Provider (CSP) distributors who excel in multiple aspects such as support systems, security response, channel support, platform innovation, and technological delivery capabilities. There is a particular demand for partners who can expand value creation in the small and medium-sized business (SMB) market.

Overview of 'Frontier Distributor' Certification and Its Significance in the Japanese Market: Core Role in the AI/Cloud Era and Contribution to DX Promotion in the Japanese Market With this certification, TD SYNNEX has been recognized for its advanced support capabilities in the Cloud Solution Provider (CSP) domain, its ability to handle the latest technologies including security and AI, its comprehensive support system for sales partners, and its ability to provide a consistent customer experience globally. This establishes its position as a 'benchmark distributor' in the Microsoft ecosystem, and as a trusted ecosystem orchestrator, its core role in supporting customers' accelerated deployment, monetization of AI, and secure IT operations will be further enhanced.

This certification also holds great significance for the Japanese market. While cloud adoption itself is progressing among Japanese companies, challenges remain in the phases of post-implementation operational optimization, security response, and, furthermore, linking AI utilization to business results. In addition, for small and medium-sized enterprises, DX promotion often stagnates due to a lack of IT personnel and know-how.

To address these issues, TD SYNNEX goes beyond simply supporting the implementation of Microsoft solutions. By building AI monetization models, visualizing and strengthening security operations, and fostering and standardizing the skills of sales partners, it will contribute to raising the overall digital utilization level of the Japanese market.

Cloud Operation and Monetization Support with 'StreamOne® Stellr': A Digital Foundation Supporting Sales Partners' Operational Efficiency and Cloud Business Expansion TD SYNNEX offers 'StreamOne® Stellr,' a platform focused on cloud solutions for resellers, as the core foundation to realize this support. StreamOne® Stellr is a platform that allows sales partners to efficiently order and manage cloud software.

As an API-based digital marketplace, it centralizes the transaction, management, and billing of Microsoft solutions. This enables sales partners to streamline complex operations in their cloud business and achieve rapid service delivery.

StreamOne® Stellr: https://jp.tdsynnex.com/solution/streamonestellr/

Support System: TD SYNNEX is a solution aggregator that proposes optimal solutions by combining domestic and international IT products, leveraging its global network of over 100 countries and a product portfolio from over 1,500 manufacturers. As a Microsoft Certified Support Provider, TD SYNNEX provides support from initial onboarding.