Ora² Collaborates with 'Kyo, Suki ni Narimashita.' Hina-sama Confronts 'Stain Incarnate,' the Enemy of Whiteness! Popular Members Appear in WEBCM
Key facts
- Ora² Collaborates with 'Kyo, Suki ni Narimashita.' Hina-sama Confronts 'Stain Incarnate,' the Enemy of Whiteness! Popular Members Appear in WEBCM
- Sunstar's Ora² brand, the No. 1 whitening toothpaste, is collaborating with the popular ABEMA reality dating show 'Kyo, Suki ni Narimashita.' to release a new WEBCM featuring popular members who confront 'Stain Incarnate' to protect the whiteness of teeth.
- Source: PR Times
- Date: April 2, 2026
Direct answer
Sunstar's Ora² brand, the No. 1 whitening toothpaste, is collaborating with the popular ABEMA reality dating show 'Kyo, Suki ni Narimashita.' to release a new WEBCM featuring popular members who confront 'Stain Incarnate' to protect the whiteness of teeth.
- Citation
- Ora² Collaborates with 'Kyo, Suki ni Narimashita.' Hina-sama Confronts 'Stain Incarnate,' the Enemy of Whiteness! Popular Members Appear in WEBCM (April 2, 2026), PR Times
- Source
- PR Times
- Date
- April 2, 2026
Sunstar's Ora² brand, the No. 1 whitening toothpaste, is collaborating with the popular ABEMA reality dating show 'Kyo, Suki ni Narimashita.' to release a new WEBCM featuring popular members who confront 'Stain Incarnate' to protect the whiteness of teeth.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 19:00
- 🤖 AI Analyzed: June 2, 2026 at 12:59 (1457h 59m after Published)
Sunstar Group (hereinafter Sunstar)'s No. 1*¹ whitening toothpaste brand "Ora²" (hereinafter Ora²) will release a new WEBCM "The Enemy of Whiteness is Stain!" in collaboration with ABEMA's popular reality dating show "Kyo, Suki ni Narimashita." (hereinafter "Kyo Suki") starting April 2, 2026 (Thursday).
The new WEBCM for "Ora²me" features Hirohina Nagahama, Aoi Nagase, Moka Daida, and Rui Kurata, who gained popularity through their appearances on "Kyo Suki." The story unfolds as three high school students who love foods and drinks that cause stains (tooth discoloration) are enjoying lunch in a classroom when Rui (Kurata), the "Stain Incarnate," suddenly appears, plunging them into a fantasy world. Hina-sama (Nagahama), the "Ora² fairy," bravely confronts him, protecting the whiteness of their teeth and their radiant smiles from the "enemy of whiteness," stains. The new WEBCM uses AI technology to create a fantastic imaginary world, expressing the importance of making daily lunchtime brushing a habit and the effectiveness of Ora²me Stain Clear.
Ora² believes that bringing out the natural whiteness of each person's teeth fosters confidence and becomes an opportunity to shine as oneself. Through this WEBCM and campaign, Ora² supports making daily oral care a fun habit. By protecting teeth from stains and encouraging confident smiles, Ora² supports you in taking a step towards shining as yourself every day.
*¹ INTAGE SRI+ Japan domestic whitening toothpaste market, January-December 2025, total sales amount by brand, Ora² brand toothpaste total
【WEBCM Overview】
Title: The Enemy of Whiteness is Stain!
Release Date: April 2, 2026 (Thursday)
Release Method: ABEMA・Ora² Official YouTube
YouTube URL:
30 seconds https://www.youtube.com/watch?v=IOJAY-SP6gw
60 seconds https://www.youtube.com/watch?v=defCCOAxZ1A
'Kyo Suki' Ora²me New WEBCM Story
Cast Profiles
Hina Nagahama
Born June 19, 2008, in Tokyo. Affectionately known as "Hina-sama," she is a center of attention for her overwhelming transparency and elegant demeanor. Her unique "Hina-sama vocabulary" has become a hot topic on social media, earning her first place in the human category of the "JC/JK Buzzword Awards 2025," and she is active as a symbol of Gen Z.
Aoi Nagase
Born January 31, 2008, in Kanagawa Prefecture. Aoi Nagase is known as the influencer "Oden-chan." In the Halong arc, she attracted attention with her transparent visuals and her special skill, shot put. Her unpretentious personality and straightforward approach to love are her charms.
Moka Daida
Born November 16, 2009, in Hiroshima Prefecture. A Popteen exclusive model affectionately known as "Mochu." Her biggest charm is the gap between her mature, refined appearance and her bright, natural personality. Her expressive power honed through dance and her occasional Hiroshima dialect captivate many fans.
Rui Kurata
Born March 24, 2008, in Nagano Prefecture. His refined looks, 11 years of soccer experience, and active side, including snowboarding, are his charms. He is popular for his versatile and service-minded personality, such as showcasing his special skill in beatboxing. His sincere character has garnered much support.
About 'Kyo, Suki ni Narimashita.'
'Kyo, Suki ni Narimashita.' (hereinafter 'Kyo Suki') is immensely popular among junior and senior high school students. With the theme of a "love school trip," it is a reality dating show that follows the real and life-sized "love" and "youth" of active high school students. It ranked first in ABEMA's overall program rankings in 2025, and 'Summer Vacation Edition 2025' set a new record for weekly viewership across all series, making it one of the most watched programs by young people today.
【Product Overview】
Ora²me Stain Clear Paste Quasi-drug・Toothpaste
Product Name: Medicated Ora² SC Paste ST
It removes stains (discoloration) such as dullness and yellowness from teeth and makes them less likely to adhere, restoring the original whiteness of teeth and keeping them clean. This is a "Triple Cleanse Formula" type that effectively removes stains.
*Contains high concentration fluoride 1,450ppm. Do not use for children under 6 years old.
Ora²me Toothbrush Stain Clear / Miracle Catch / Spiral Catch
Ora²me Toothbrush Stain Clear
Effectively removes tooth stains (discoloration) to restore natural tooth whiteness.
Ora²me Toothbrush Miracle Catch
"Miracle bristles" entangle plaque, which causes roughness on tooth surfaces, for smooth teeth.
Ora²me Toothbrush Spiral Catch
Unique pointed cut thoroughly removes dirt from between teeth.
Ora²me Portable [Hard Case Type]
A slim and stylish hard case type toothbrush set that combines Ora²me Stain Clear Paste and Ora²me Toothbrush Stain Clear, easy to carry on the go.
【Ora²】
Ora² (Ora²), the No. 1*¹ whitening toothpaste brand, is an oral beauty care brand that provides products and information aligned with contemporary values for those who seek beauty and individuality while leading fulfilling daily lives.
Ora² Brand Site https://jp.ora2.com/
FAQ
When will Ora²'s new WEBCM be released?
It will be released on Thursday, April 2, 2026. It can be viewed on ABEMA and Ora²'s official YouTube channel.
Which 'Kyo Suki' members are appearing in the WEBCM?
Hina Nagahama, Aoi Nagase, Moka Daida, and Rui Kurata are appearing.
What is the main effect of Ora²me Stain Clear Paste?
It removes and prevents stains (discoloration) on teeth, restoring their natural whiteness and maintaining clean teeth.