Key facts
- Sunkist® to Hold Orange-Themed Campaign & Hands-On Event to Celebrate "Orange Day" on April 14th
- To celebrate "Orange Day" on April 14th, Sunkist Growers will launch several initiatives for everyone across Japan to enjoy the appeal of Sunkist® oranges. In addition to a giveaway campaign on their official Instagram, they will host a hands-on event in Futako-Tamagawa, Tokyo, featuring a taste comparison of representative Sunkist® oranges, to deliver the charm of various oranges that are in season in April.
- Date: March 30, 2026
Direct answer
To celebrate "Orange Day" on April 14th, Sunkist Growers will launch several initiatives for everyone across Japan to enjoy the appeal of Sunkist® oranges. In addition to a giveaway campaign on their official Instagram, they will host a hands-on event in Futako-Tamagawa, Tokyo, featuring a taste comparison of representative Sunkist® oranges, to deliver the charm of various oranges that are in season in April.
- Citation
- Sunkist® to Hold Orange-Themed Campaign & Hands-On Event to Celebrate "Orange Day" on April 14th (March 30, 2026)
- Source
- PR Times
- Date
- March 30, 2026
To celebrate "Orange Day" on April 14th, Sunkist Growers will launch several initiatives for everyone across Japan to enjoy the appeal of Sunkist® oranges. In addition to a giveaway campaign on their official Instagram, they will host a hands-on event in Futako-Tamagawa, Tokyo, featuring a taste comparison of representative Sunkist® oranges, to deliver the charm of various oranges that are in season in April.
NQ 59/100
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 10:34
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1378h 52m after Published)
Sunkist Growers (hereafter, Sunkist), a citrus fruit production and shipping cooperative, will implement initiatives to allow everyone across Japan to enjoy the appeal of Sunkist® oranges in commemoration of "Orange Day" on April 14, considered a third day of love. To convey the charm of the diverse oranges that come into season in April, in addition to a gift campaign on their official Instagram, they will hold a hands-on event in Futako-Tamagawa, Tokyo, which includes a taste comparison of representative Sunkist® oranges.
■ Sunkist® Orange Day Gift Campaign Overview
Sunkist®'s official Instagram will host a gift campaign to commemorate "Orange Day."
Application Period: April 1, 2026 (Wed) – April 19, 2026 (Sun) 23:59
How to Apply: Follow the Sunkist® official Instagram account (@sunkistcitrusjp) and comment on the target post with the "orange you want to try."
Prizes:
Carimandarin Prize: Assortment of 4 orange varieties (16 pieces)… 14 winners
Navel Orange Prize: Orange picnic set (with oranges)… 4 winners
Premium Sweet Orange Prize: Experience catalog gift… 4 winners
Lycopene Orange Prize: Self-care goods… 4 winners
Winner Announcement: Winners will be contacted via direct message from the Sunkist® official Instagram account.
Shipping Time: Scheduled for mid-May 2026 or later.
*Please check the official Instagram post and application terms for application conditions and precautions.
*The variety and number of orange varieties may change depending on harvest and distribution conditions.
■ Challenge Sunkist® Overview
Date & Time: April 13, 2026 (Mon) 13:00–20:00; April 14, 2026 (Tue) 11:00–20:00
Venue: Futako-Tamagawa Rise Galleria (2-21-1 Tamagawa, Setagaya-ku, Tokyo / Directly connected to "Futako-Tamagawa Station" on the Tokyu Den-en-toshi and Oimachi Lines) *Free admission
Organizer: Sunkist Growers
Management: Sunkist Pacific Co., Ltd.
Participants who clear games divided into three themes—luck, physical ability, and intelligence—will receive Sunkist® oranges as a gift. Additionally, a tasting of four types of oranges will be available, allowing visitors to experience the fresh, seasonal deliciousness while enjoying the unique flavors and aromas of each variety Sunkist prides itself on. Furthermore, various Sunkist® oranges will be available for special purchase at the venue.
Challenge Your Luck: Dice, roulette, lottery, rock-paper-scissors
Challenge Yourself: Basketball, jump rope, kendama, reflex games
Challenge Your Intellect: Quizzes, puzzles
■ Sunkist® Lollipop Logo Gift Campaign Overview
Additionally, the Sunkist® Lollipop Logo Gift Campaign, where you can enter by purchasing eligible products at supermarkets nationwide and applying with the campaign sticker on the product's bag, has been running since March.
Sunkist® Lollipop Logo Gift Campaign Details: https://www.sunkist-cp2026.jp/
■ About Sunkist® Oranges
Sunkist® offers a lineup of seven orange varieties, and April, when Orange Day occurs, is the perfect season to enjoy oranges as it is when the most varieties are in season.
Navel Orange: Contains GABA, which has been reported to "improve sleep quality (deep sleep and refreshing awakening)" and "support the maintenance of healthy skin by preserving elasticity for those with dry skin." (Functional Food Notification No. I1077)
Premium Sweet Orange: A special orange selected by a sugar content sensor.
Lycopene Orange: Contains the antioxidant pigment "lycopene" and features pink flesh. It has a modest acidity and elegant sweetness.
Carimandarin: Characterized by its rich sweetness and ease of peeling by hand.
Minneola Tangelo: Has a rich flavor, a distinct neck, and is easy to peel by hand.
Valencia Orange: Rich in juice and ideal for juicing.
Blood Orange: Has a rich flavor with a raspberry-like characteristic.
■ About Sunkist Growers
Sunkist Growers, established in 1893, is the world's largest citrus fruit production and shipping cooperative. It consists of growers from California and Arizona, many of whom are multi-generational family farms. By passing down various values, including cultivation methods, the Sunkist® brand was established as a testament to its quality and deliciousness. The cultivated oranges, lemons, gre...
FAQ
What is Sunkist celebrating on April 14th?
Sunkist is celebrating "Orange Day" on April 14th, which is considered a third day of love, to showcase the appeal of Sunkist® oranges.
What are the two main initiatives Sunkist is implementing for Orange Day?
Sunkist is implementing a gift campaign on their official Instagram and holding a hands-on event in Futako-Tamagawa, Tokyo.
What is the application period for the Sunkist® Orange Day Gift Campaign on Instagram?
The application period for the Sunkist® Orange Day Gift Campaign is from April 1, 2026 (Wed) to April 19, 2026 (Sun) 23:59.
Where and when will the "Challenge Sunkist®" hands-on event be held?
The "Challenge Sunkist®" hands-on event will be held at Futako-Tamagawa Rise Galleria in Tokyo on April 13, 2026, from 13:00 to 20:00, and on April 14, 2026, from 11:00 to 20:00.
What can participants expect to receive at the "Challenge Sunkist®" event?
Participants who successfully complete games divided into three themes—luck, physical ability, and intelligence—will receive Sunkist® oranges.
Back to Newsroom (32)