Sunkist® to Hold Orange-Themed Campaign & Experiential Event to Celebrate "Orange Day" on April 14th

Key facts

  • Sunkist® to Hold Orange-Themed Campaign & Experiential Event to Celebrate "Orange Day" on April 14th
  • To celebrate "Orange Day" on April 14th, Sunkist Growers, a citrus fruit cooperative, will launch a series of initiatives for everyone in Japan to enjoy the appeal of Sunkist® oranges. In addition to an Instagram giveaway campaign, a hands-on event will be held in Futako-Tamagawa, Tokyo, featuring a taste comparison of Sunkist's representative oranges.
  • Date: March 30, 2026

Direct answer

To celebrate "Orange Day" on April 14th, Sunkist Growers, a citrus fruit cooperative, will launch a series of initiatives for everyone in Japan to enjoy the appeal of Sunkist® oranges. In addition to an Instagram giveaway campaign, a hands-on event will be held in Futako-Tamagawa, Tokyo, featuring a taste comparison of Sunkist's representative oranges.

Citation
Sunkist® to Hold Orange-Themed Campaign & Experiential Event to Celebrate "Orange Day" on April 14th (March 30, 2026)
Source
PR Times
Date
March 30, 2026
To celebrate "Orange Day" on April 14th, Sunkist Growers, a citrus fruit cooperative, will launch a series of initiatives for everyone in Japan to enjoy the appeal of Sunkist® oranges. In addition to an Instagram giveaway campaign, a hands-on event will be held in Futako-Tamagawa, Tokyo, featuring a taste comparison of Sunkist's representative oranges.
NQ 56/100

📋 Article Processing Timeline

  • 📰 Published: March 30, 2026 at 06:10
  • 🤖 AI Analyzed: May 26, 2026 at 21:27 (1383h 16m after Published)

Sunkist Growers (hereinafter Sunkist), a cooperative of citrus fruit producers and shippers, will be implementing measures to allow everyone across the country to enjoy the appeal of Sunkist® oranges in commemoration of April 14th, "Orange Day," which is considered a third day of love.

To deliver the charm of a variety of oranges that are in season in April, in addition to a gift campaign on our official Instagram, we will be holding a hands-on event in Futako-Tamagawa, Tokyo, which will include a taste-comparison of Sunkist's® representative oranges.

■Sunkist® Orange Day Gift Campaign Overview

Sunkist's® official Instagram will be holding a gift campaign to commemorate "Orange Day."

Application Period: April 1, 2026 (Wed) – April 19, 2026 (Sun) 23:59

How to Apply:
You can apply by following the Sunkist® official Instagram account (@sunkistcitrusjp) and commenting on the target post with the "orange you would like to try."

Prizes:

  • Cara Cara Mandarin Prize: Assortment of 4 types of oranges (16 total) for 14 winners

  • Navel Orange Prize: Orange picnic set (with oranges) for 4 winners

  • Premium Sweet Orange Prize: Experience catalog gift for 4 winners

  • Lycopene Orange Prize: Self-care goods for 4 winners

Winner Announcement: Winners will be contacted via direct message from the official Sunkist® Instagram account.

Shipping Period: Scheduled for mid-May 2026 or later.

*Please check the official Instagram post and application terms for details on application conditions and important notes.

*The types and number of orange varieties may change depending on the harvest and distribution situation.

■Challenge Sunkist® Overview

Date and Time: April 13, 2026 (Mon) 13:00–20:00

   April 14, 2026 (Tue) 11:00–20:00

FAQ

What is the special occasion Sunkist is celebrating on April 14th?

Sunkist is celebrating "Orange Day" on April 14th, which is considered a third day of love.

What are the main ways Sunkist is celebrating "Orange Day" this year?

Sunkist is holding a gift campaign on their official Instagram and an experiential event in Futako-Tamagawa, Tokyo.

What is the application period for the Sunkist® Orange Day Gift Campaign on Instagram?

The application period for the gift campaign is from April 1, 2026, to April 19, 2026, until 23:59.

What are some of the prizes offered in the Sunkist® Orange Day Gift Campaign?

Prizes include an assortment of oranges, an orange picnic set, an experience catalog gift, and self-care goods.

Where and when will the "Challenge Sunkist®" experiential event take place?

The "Challenge Sunkist®" event will be held in Futako-Tamagawa, Tokyo, on April 13, 2026, from 13:00 to 20:00, and on April 14, 2026, from 11:00 to 20:00.