Puma Japan Launches 'SHOWTIME PACK' Football Campaign on May 21, 2026
Puma Japan starts the 'SHOWTIME PACK' campaign on May 21, 2026. Featuring athletes Ritsu Doan, Junya Ito, and Wataru Endo, it launches asymmetric cleats and a player card gift campaign starting May 28.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 01:00
- 🔍 Collected: May 21, 2026 at 16:31
- 🤖 AI Analyzed: May 22, 2026 at 00:21 (7h 49m after Collected)
Puma Japan Co., Ltd. will launch the 'SHOWTIME PACK' campaign on May 21, 2026, at 16:00 to coincide with an international football tournament. The campaign features athletes Ritsu Doan, Junya Ito, and Wataru Endo in visuals expressing their determination for the global stage. Puma will release the 'SHOWTIME PACK' football boot collection, featuring bold asymmetrical designs inspired by the iconic 2014 'TRICKS PACK' in neon pink, blue, and yellow. The lineup includes FUTURE 9 ULTIMATE FG, ULTRA 6 ULTIMATE FG, and KING 20 ULTIMATE FG/AG, priced at 35,300 yen (tax included). From May 28 to July 30, 2026, customers purchasing eligible products for 10,000 yen (tax included) or more at Puma Stores and the online shop will receive a random player card (10 types total). Online purchases also enter a lottery to win autographed gear or card kits.
FAQ
When does the 'SHOWTIME PACK' campaign start?
It starts on Thursday, May 21, 2026, at 16:00.
Which players appear in the campaign visual?
PUMA contracted players including Ritsu Doan, Junya Ito, and Wataru Endo.
What is the product lineup and pricing for the 'SHOWTIME PACK' spike collection?
It includes 'FUTURE 9 ULTIMATE FG', 'ULTRA 6 ULTIMATE FG', and 'KING 20 ULTIMATE FG/AG (LONG PILE)', each priced at 35,300 JPY (including tax).
What are the details and conditions of the Player Card campaign?
From May 28, 2026, to July 30, 2026, customers will receive one player card for every 10,000 JPY (including tax) spent on qualifying products.
Which stores are participating in the Player Card campaign?
Participating stores include PUMA Stores (Harajuku Cat Street, Osaka, Odaiba, Kyoto, Sapporo Factory, Sapporo Tokyu, Shibuya, Saitama Cocoon City), the PUMA Official Online Store, the PUMA App, and select retail partners.