P&G Japan LLC (Headquarters: Kobe City) will renew the 'Ariel Gel Ball Pro' series from its laundry detergent brand 'Ariel'. The renewed 'Ariel Gel Ball Pro' series will deodorize the entire washing machine, including the washing tub, filter, and drain, by using two capsules*¹. Furthermore, the package has been updated for the first time in approximately 5 years, making it safer and easier to open and close. It will be newly released nationwide from mid-April 2026.

The true culprit of odors is not just the washing tub?! Lint filters and drains can also be sources of odors around the washing machine.

Many people feel that stubborn odors on clothes and around the washing machine are difficult to eliminate, even after trying various measures. While they clean the washing tub using washing machine cleaners and bleach, many still complain that odors around the washing machine persist.

In fact, odors around the washing machine may originate not only from the washing tub but also from the filter and drain. However, these areas are difficult to reach and troublesome to clean, so approximately 60% of people only clean the washing tub with a washing machine cleaner once every 3 to 6 months.

Amidst this, many people experience faint sewage-like odors from the laundry space, including the changing room, or find that their washed clothes still have a musty smell, but they don't know the cause or how to deal with it, so they leave it as is. Especially in the coming humid season, the occurrence and worsening of odors are a concern, and easier and more effective measures are needed.

A new concept that goes beyond the role of detergent! Deodorizes the entire washing machine with two capsules*¹

The renewed 'Ariel Gel Ball Pro' focuses on these concerns, going beyond the traditional role of detergent to 'wash clothes' and achieving total odor care that includes not only clothes but also the washing machine environment. By using two gel balls during washing only when odors are a concern, it deodorizes the entire washing machine area, including not only the washing tub but also the filter and drain*¹. Without special cleaning, you can easily take measures against odors around the washing machine*¹ as part of your daily laundry routine.

Main package updated for the first time in approximately 5 years. New design with improved usability and safety.

This renewal also includes an update to the main package for the first time in approximately 5 years. Based on consumer usage patterns and feedback, the package has been improved to a new design that aims for both ease of use and safety.

Many consumers requested a package that is 'safe, easy to refill, and easy to open'. Therefore, the new package has been redesigned to be difficult for small children to open but easier for adults. In addition, the opening has been enlarged to improve refilling ease, and while the maximum number of capsules stored has increased, a compact size has been maintained. This results in a package that balances safety and usability, resolving concerns about refilling and storage space.

The lid of the package has been changed from the conventional structure with three claws to a single lock structure, and a specification that requires pressing the knob while opening has been adopted. This makes it easy for adults to open, while being a safe design that is difficult for small children to open.

【Package Change Overview】

*¹ Based on external odor evaluation tests and consumer surveys (N=27).

From left: 'Ariel Gel Ball Pro', 'Ariel Gel Ball Pro for Indoor Drying', 'Ariel Gel Ball Pro Power'

【Product Overview】

＜About P&G＞

P&G touches and improves the lives of people around the world with its trusted and quality brands. In Japan, P&G offers various products including laundry detergents 'Ariel', 'Bold', and 'Sarasa', fabric softener 'Lenor', air care products 'Febreze', dishwashing detergent 'Joy', diapers 'Pampers', incontinence care brand 'Whisper', hair care brands 'Pantene', 'h&s', and 'WANOMI', skincare product 'SK-II', shave care brands 'Gillette', 'Venus', and 'Braun', and oral care brand 'Oral-B by Braun'. (https://jp.pg.com/ )

【Customer/Product Inquiries】P&G Customer Service: TEL: 0120-021-321

https://ariel.jp/ja-jp

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  • Source: PR TIMES
  • Category: News