Braun's Silk Expert Pro5 Advanced Hair Removal Device with SmartFlex Head for Magical Fit and Easy Care Delivers "Magical Smooth and Shiny Skin", Releasing Mid-April

P&G Japan LLC (Headquarters: Kobe City) is pleased to announce the release of the "Braun Silk Expert Pro5," which is easier to use and more effective than previous models, and the "Braun Silk Expert Mini," a palm-sized, beginner-friendly device weighing 192g, both launching in mid-April 2026.

"Braun" has pursued the potential of home hair removal devices as an option to help users achieve "magical smooth and shiny skin*2" that is free from hair concerns and lasts long, safely and effortlessly at home. The new products are designed to provide easier, more effective, and safer hair removal than previous models, in response to consumer needs.

In response to these needs, "Braun" is launching a premium model equipped with a "SmartFlex Head." This head adheres to curved areas like elbows and knees, ensuring full coverage, and achieves long-lasting "magical smooth and shiny skin*2" as a home-use device. Furthermore, for those who want to start home care more easily or desire a balance of effectiveness and gentleness, the "Silk Expert Mini" is newly available in pink and white. We offer products tailored to each individual's hair removal needs.

**Features of the SmartFlex Head:** ① Long-lasting visible results: Prevents missed spots on uneven areas (elbows/knees) where uneven照射 is prone to occur, achieving effects that last for 2 years*5. ② Easy care: Full body care in approximately 10 minutes*4! You can glide the device along the curves of each body part for quick care. ③ Safety: Clinically tested SkinPro Sensor ensures safe care at home.

*1: Based on sensor tests using the SmartFlex Head on lower leg models (knees, shins, heels, etc.). *2: Refers to skin where hair is less noticeable. *3: Based on P&G survey (2025 Consumer Survey). *4: Legs, underarms, bikini line, upper lip, at minimum power. *5: Following the treatment schedule. Individual results may vary.

▼Product Introduction

"Braun Silk Expert Pro5" "SmartFlex Head" achieves 100% coverage on joint areas*1 for effective results and "magical smooth and shiny skin*2"

To make home hair removal more effective and easier, we have newly equipped it with a "SmartFlex Head." This head fits better than previous models on uneven areas that were difficult to target, preventing missed spots while irradiating quickly, and achieving smooth and shiny skin*2 in the shortest possible time.

**Features of the SmartFlex Head:** ① Long-lasting visible results: Prevents missed spots on uneven areas (elbows/knees) where uneven照射 is prone to occur, achieving effects that last for 2 years*5. This head fits uneven areas like elbows and knees that were previously difficult to treat. By adhering to the skin's contours, it prevents gaps or unevenness in irradiation, enabling effective hair removal that lasts for 2 years*5 on any body part. ② Easy care: Full body care in approximately 10 minutes*4! You can glide the device along the curves of each body part for quick care. The conforming head allows the device to move naturally along the curves of each body part, enabling care that feels like gliding over the skin. It reduces the need to switch movements or reposition the device, completing full body care in a short time. ③ Safety: Clinically tested SkinPro Sensor ensures safe care at home. The SkinPro Sensor reads the skin tone of different body parts 80 times per second and automatically adjusts the power. This ensures safe and effective power for hair removal, allowing for worry-free continuation of care at home.

"Braun Silk Expert Mini" New model balancing effectiveness and gentleness: "Achieve effective "magical smooth and shiny skin*2" with a palm-sized device"

As a new entry-level model, this palm-sized device is available in pink and white, offering both gentleness and effectiveness on the skin. Weighing just 192g, it is easy to use, and its 0.6-second continuous flashes complete full body care in just 13 minutes*4. Its compact size, designed for ease of use, helps achieve magical smooth and shiny skin effortlessly.

[New Product Launch Commemorative Campaign] Get up to ¥10,000 off new products! Cashback & Coupon Campaign Period: April 3 (Fri) - May 31 (Sun) *Details will be announced on the campaign page scheduled for later release. URL: https://www.braun.jp/ja-jp

*1: Based on sensor tests using the SmartFlex Head on lower leg models (knees, shins, heels, etc.). *2: Refers to skin where hair is less noticeable. *3: Based on P&G survey (2025 Consumer Survey). *4: Legs, underarms, bikini line, upper lip, at minimum power. *5: Following the treatment schedule. Individual results may vary.

▼New Product List

About P&G: P&G touches and improves the lives of people around the world with its trusted, quality products. In Japan, P&G offers a wide range of products, including shaving care brands "Gillette," "Venus," and "Braun"; laundry detergents "Ariel," "Bold," and "Saras"; fabric softener "Lenor"; air care product "Febreze"; dish soap "Joy"; diapers "Pampers"; absorbent care brand "Whisper"; hair care brands "Pantene," "h&s," and "WANOMI"; skincare product "SK-II"; and oral care brand "Oral-B by Braun." (https://jp.pg.com/)