Happiness Mist for Unwashable Uniforms! "Happiness Mist" and "Kyo, Suki ni Narimashita." Tie-up Begins

P&G Japan G.K. (Headquarters: Kobe City) is commencing a tie-up with ABEMA's popular romance reality show "Kyo, Suki ni Narimashita." for "Happiness Mist," a fabric spray developed jointly by the fabric softener brand "Lenor Happiness" and the air care brand "Febreze," which allows users to enjoy a luxurious scent. In this tie-up, in addition to implementing a campaign, a Web CM featuring popular program participants Hirona Nagahama and Aoi Nagase will be released, promoting the appeal of "Happiness Mist" to high school students who wear uniforms daily.

"Happiness Mist for Unwashable Uniforms!" A New Uniform Care Habit for High School Students Who Wear Uniforms Every Day In recent years, there has been growing interest in odor care for clothes that cannot be washed frequently, such as uniforms. For high school students in particular, uniforms worn daily are difficult to wash frequently, yet they are items where sweat and everyday odors are a concern. "Happiness Mist," launched last October, is a fabric spray that allows you to enjoy a 5-star hotel recommended*¹ scent just by spraying it on unwashable clothes. By simply spraying it on hard-to-wash clothes*² like uniforms and outerwear, you can enjoy a scent as if they were washed with fabric softener. By tying up with "Kyo, Suki ni Narimashita.," a romance reality show highly popular among young people, we propose a new habit, "Happiness Mist for unwashable uniforms," to high school students who wear uniforms every day.

Web CM Featuring Popular Participants of "Kyo, Suki ni Narimashita." Released In this tie-up, a Web CM featuring popular participants of "Kyo, Suki ni Narimashita.," Hirona Nagahama (participated in "Kyo, Suki ni Narimashita. -Summer Vacation Arc 2025, Mactan Arc, Halong Arc-") and Aoi Nagase (participated in "Kyo, Suki ni Narimashita. -Halong Arc-"), will be released. The story follows the feelings of a high school girl who wants to talk to her crush but can't take the first step. It depicts how a quick spray of "Happiness Mist" on her uniform achieves "good scent x deodorization/disinfection*³," allowing her to wear her unique scent and encouraging her to take that first step.

<Web CM Overview> Title: [Kyo, Suki ni Narimashita. | Lenor Happiness Mist] Good Scent Boosts Love 30 Seconds Cast: Hirona Nagahama, Aoi Nagase Release Date: April 1, 2026 (Wednesday) Video URL: https://youtu.be/w52BZBHdLCk?si=RWZvoioj-tfDplGO

Three Key Points of "Happiness Mist" [Point ① First Fabric Spray! "Lenor Happiness" 5-star Hotel Recommended*¹ Luxurious Scent] This is the first fabric spray to adopt the same fragrance as "Lenor Happiness." You can easily enjoy a 5-star hotel recommended*¹ scent just by spraying it. We offer two types: an elegant and comfortable white tea scent, like that wafting through the entrance of a luxury hotel, and a white musk scent, enveloped in a warm musk, allowing you to experience a luxurious thrill.

[Point ② Deodorizing and Disinfecting*³ Power Unique to Joint Development with Febreze] Through joint development with Febreze, we have achieved both a luxurious scent and reliable deodorizing and disinfecting*³ power.

[Point ③ Instant Good Scent for Unwashable and Hard-to-Wash Items*²] Simply spray it on unwashable items*² like uniforms and coats that are used daily, and you can easily enjoy a luxurious scent. *Individual perceptions of scent may vary. Please use with consideration for those around you, referring to the recommended usage amount.

"Kyo, Suki ni Narimashita." Tie-up Campaign: Original QUO Card Lottery for 1,000 Winners! To commemorate the tie-up with "Kyo, Suki ni Narimashita.," we will be holding a campaign where those who purchase "Happiness Mist" can win an original QUO card by lottery. If you apply with a receipt showing the purchase of one or more "Happiness Mist" products during the campaign period, 1,000 winners will be selected by lottery to receive an original QUO card (worth 500 yen) designed with "Kyo, Suki ni Narimashita." participants.

<Campaign Overview> ● How to apply: Apply with a receipt showing the purchase of one or more "Happiness Mist" products. ● Prize: Original QUO card (worth 500 yen) ● Number of winners: 1,000 winners selected by lottery <Application Period> ● Receipt validity period: April 16, 2026 (Thursday) - June 30, 2026 (Tuesday) ● Application deadline: Until 23:59 on July 7, 2026 (Tuesday)

*¹ Recommended by The Windsor Hotel Toya *² Not for use on leather or Japanese traditional clothing. Test on an inconspicuous area beforehand. *³ Experiment conducted under specific bacteria and conditions. Not all bacteria will be affected in the same way.

[Product Overview]

<About P&G> P&G touches and improves the lives of people around the world with its trusted and high-quality product brands. In Japan, P&G offers various products including laundry detergents "Ariel," "Bold," and "Sarasa," fabric softener "Lenor," air care products "Febreze," dishwashing detergent "Joy," disposable diapers "Pampers," incontinence care brand "Whisper," hair care brands "Pantene," "h&s," and "WANOMI," skincare product "SK-II," shave care brands "Gillette," "Venus," and "Braun," and oral care brand "Oral-B by Braun." (https://jp.pg.com/)

[Customer/Product Inquiries] P&G Customer Service: TEL: 0120-118-226 https://www.myrepi.com/brands/febreze/