Braun Optical Hair Removal Evolves with "Smart Flex Head" for a Magical Fit*1 and Easy Care Resulting in "Magical Smooth Skin"*2; Silk Expert Pro 5 Launches Mid-April

P&G Japan GK (Headquarters: Kobe City) will release the 'Braun Silk Expert Pro 5', which is easier to use and more effective than previous models, and the 'Braun Silk Expert Mini', a palm-sized device weighing 192g that is easy even for beginners to use, from the 'Braun' brand in mid-April 2026.

'Braun' has been exploring the possibilities of home optical hair removal devices as an option to safely and comfortably aim for "magical smooth skin*2" at home, freeing users from unwanted hair troubles with long-lasting effects. The new products have emerged to provide easier, more effective, and safer care than previous models, meeting consumers' needs for unwanted hair care.

In response to these needs, 'Braun' will launch a premium model equipped with a Smart Flex Head. It irradiates closely even on curved areas such as elbows and knees, realizing a long-lasting "magical smooth skin*2" despite being for home use. Furthermore, for those who want to start home care more easily or balance effectiveness and gentleness, the "Silk Expert Mini" is newly available in two colors, pink and white. We have prepared products tailored to the individual unwanted hair care needs of each person.

【Features of the Smart Flex Head】 ① Long-lasting visible effect: Prevents missed irradiations even on uneven areas (elbows/knees) where uneven irradiation was likely to occur, achieving effects that last for 2 years*5 ② Easy care: Care for the whole body in about 10 minutes*4! You can care for it by stroking along the curves of each part, realizing time-saving care. ③ Safety: Achieve safe home care with a skin-pro sensor tested by medical institutions.

*1 In a sensor test using the Smart Flex Head on a lower leg model (knees, shins, heels, etc.). *2 Skin where unwanted hair is not noticeable. *3 According to P&G research (2025 consumer survey). *4 Legs, underarms, bikini line, upper lip, at minimum power. *5 When following the treatment schedule. Effectiveness varies by individual.

▼ Product Introduction ■『Braun Silk Expert Pro 5』 "Smart Flex Head" provides 100% cover on joints*1 Experience the effect for magical smooth skin*2

To make home care more effective and easy, a newly developed "Smart Flex Head" is equipped. As a result, it fits more easily onto uneven areas that are difficult to irradiate than previous models, preventing missed irradiations while irradiating speedily, and realizing smooth skin*2 in the shortest time.