PANDORA Releases New Brand Campaign Movie Featuring Rina Asuka, Yui Okada, and Sho Kasamatsu

PANDORA Campaign Movie "BE LOVE"

PANDORA Jewelry Japan (PANDORA Jewelry Japan Co., Ltd. Headquarters: 6-3-7 Jingumae, Shibuya-ku, Tokyo, hereinafter referred to as PANDORA) will release its brand campaign movie "BE LOVE".

The campaign movie features Rina Asuka, Yui Okada, and Sho Kasamatsu (in Japanese alphabetical order), who are regular users of Pandora. Under the message of the global campaign "BE LOVE" launched by Pandora in 2024, we have created video works themed around what each of them cherishes as "likes" and what symbolizes their individuality.

The videos will be released starting July 8, 2026 (Wed.) and will be shown for approximately one month on various digital media, including outdoor advertising above the Pandora Shibuya store, as well as Instagram, TikTok, and YouTube ads.

Campaign Movie

URL: https://youtu.be/RDjO9CvteFk

PANDORA Campaign Movie "BE LOVE"

"BE LOVE" Conveys Loving Yourself

"BE LOVE" advocated by Pandora is a brand message that affirms not only loving someone else, but also loving oneself, daily life, loved ones, and things you like.

In this campaign, the three featured individuals naturally weave their cherished values and "likes" into the videos, expressing each person's unique form of love.

Through charms that symbolize important moments in everyday life and visuals that reflect each individual's personality, we convey that Pandora jewelry is an accessory that colors the wearer's own story and feelings.

PANDORA Campaign Movie "BE LOVE"

Campaign Movie Overview

Campaign Movie Title: BE LOVE

Release Date: July 8, 2026

Cast: Rina Asuka, Yui Okada, Sho Kasamatsu (in Japanese alphabetical order)

Distribution: Various advertisements

Through this campaign, we aim to deliver the message of expressing love in your own way, as advocated by "BE LOVE," to as many people as possible.

About PANDORA

PANDORA, a jewelry brand from Copenhagen, Denmark, is the world's largest jewelry brand, operating in over 100 countries worldwide. Our high-quality, hand-finished jewelry can be freely customized, encouraging self-expression. The iconic charm collection offers a rich variety of designs imbued with messages and meanings, allowing wearers to weave their personal stories by collecting them. PANDORA is also committed to leadership in sustainability, aiming to halve greenhouse gas emissions across its value chain by 2030, and uses only recycled silver and gold in all its jewelry, crafting jewelry in a more sustainable manner.