Introducing IP transmission solutions used in the world's largest sports broadcasts at NAB 2026
Media Links will showcase its advanced "hitless" IP transmission solutions at NAB Show 2026, designed to ensure stable delivery of video, audio, and data even in unstable network environments. The company will demonstrate updates to its Xscend® platform, which has a proven track record in global sports events like the Olympics and World Cup, and its support for critical VAR workflows with ultra-low latency. Their comprehensive ecosystem aims to provide broadcasters and carriers with robust, high-performance IP media networks for next-generation live production.
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- 📰 Published: April 7, 2026 at 02:34
- 🔍 Collected: April 6, 2026 at 18:00
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Media Links Co., Ltd. (Headquarters: Kawasaki City, Kanagawa Prefecture; President and CEO: Tsukasa Sugawara; TSE Standard 6659; hereinafter "Media Links") will exhibit at NAB Show 2026 (Booth: W2033) held in Las Vegas, USA, from April 19 to 22. At the venue, we will demonstrate IP transmission solutions used in the world's largest sports broadcasts, showcasing extremely stable live transmission that reliably delivers video, audio, and data "without interruption" even in IP network environments where diverse paths are mixed.
"Hitless" transmission supports stable operation of video, audio, and data
A major highlight for Media Links at NAB 2026 is the "hitless" function, which maintains continuous transmission of media streams and data even in unstable network environments. By utilizing redundancy compliant with international standards and hitless switching technology, the company eliminates the impact of packet loss and network failures, ensuring accurate transmission of live video, audio, and accompanying data services, thereby achieving stable broadcast-quality transmission.
Xscend®: Evolution of HEVC/AVC material transmission (contribution)
At NAB 2026, Media Links will unveil the latest updates to its IP media gateway and transmission platform, 'Xscend®'. With a flexible modular configuration and scalability through license management, it supports a wide range of applications, from single-site operations to large-scale and distributed remote production environments.
The latest enhancements further expand support for material transmission workflows using HEVC and AVC, enabling more efficient utilization of network bandwidth without compromising image quality or low-latency performance.
"Proven Track Record" honed in global sporting events
Media Links' IP transmission platform 'Xscend®' and network management software 'ProMD EMS' have been used in global live sports, from professional soccer leagues in Europe and the Middle East to recent Winter Olympics. Currently, the company is strongly promoting the construction of the underlying network for the upcoming 'World Cup', where real-time and highly reliable transmission connecting competition venues and production bases globally is essential.
At the recent 2026 Winter Olympics, 'Xscend' was adopted for aggregation and distribution of material transmission in a high-bandwidth network for North American broadcasters. It achieved reliable transmission in an extremely complex multi-vendor ecosystem.
Technology supporting "VAR workflow" where immediacy and accuracy are indispensable
At NAB 2026, Media Links will also highlight its support for "Video Assistant Referee (VAR)" operations, which require strict timing and synchronization.
'Xscend®' transmits multiple high-resolution videos with "ultra-low latency" between stadiums and referee centers. This enables referees to confirm plays in real-time. It completely maintains the synchronization of multiple cameras and achieves accurate transmission without the loss of a single frame. This technology strongly backs up accurate decision-making from a technical perspective, even in the extremely high-pressure match environment of the FIFA World Cup.
A comprehensive "ecosystem" supporting next-generation IP media transmission
From remote production to inter-site connectivity, Media Links provides optimal solutions.
The 'MDX' switch, 'Xscend®' and 'MDP' media gateways, and 'ProMD EMS' network management software. Combining these provides broadcasters and telecommunications carriers with a flexible and robust operational foundation. It realizes the construction and management of an ideal IP media network that combines the "overwhelming performance" and "highest level of reliability" required by modern live production workflows.
Please experience Media Links' latest workflow at NAB Show 2026 (Booth: W2033). Our staff sincerely looks forward to your visit. Individual consultations and demo reservations can be made via the link below:
https://medialinks.com/medialinks-xscend/#bookameeting
About Media Links
Media Links is recognized globally as a provider of high-value broadcast content IP transmission solutions. As a recipient of a Technology & Engineering Emmy® Award, Media Links contributes to delivering exceptional live sports and entertainment experiences to viewers worldwide. Our IP transmission solutions are used in regularly held Winter and Summer Olympics, FIFA World Cups, American Football, Baseball, Basketball, political conventions, and entertainment shows.
Media Links' IP technology is optimized for broadcasters, service providers, and content owners, offering low-latency, bandwidth-efficient redundancy with both high-quality video and "hitless" data transmission capabilities. Media Links' IP portfolio includes media gateway platforms, aggregation/core switches, and management control software, supporting formats up to 4K UHD resolution and network bandwidth up to 100G. Media Links' solutions are compatible with industry standards and provide a migration path from existing SDI interfaces to IP, designed to flexibly adapt to evolving workflows such as remote production and cloud services. We also provide construction and operation services, including network design, installation, and maintenance.
TSE Standard Stock Code: 6659
SNS used: LinkedIn, Instagram, X (formerly Twitter), Youtube
"Hitless" transmission supports stable operation of video, audio, and data
A major highlight for Media Links at NAB 2026 is the "hitless" function, which maintains continuous transmission of media streams and data even in unstable network environments. By utilizing redundancy compliant with international standards and hitless switching technology, the company eliminates the impact of packet loss and network failures, ensuring accurate transmission of live video, audio, and accompanying data services, thereby achieving stable broadcast-quality transmission.
Xscend®: Evolution of HEVC/AVC material transmission (contribution)
At NAB 2026, Media Links will unveil the latest updates to its IP media gateway and transmission platform, 'Xscend®'. With a flexible modular configuration and scalability through license management, it supports a wide range of applications, from single-site operations to large-scale and distributed remote production environments.
The latest enhancements further expand support for material transmission workflows using HEVC and AVC, enabling more efficient utilization of network bandwidth without compromising image quality or low-latency performance.
"Proven Track Record" honed in global sporting events
Media Links' IP transmission platform 'Xscend®' and network management software 'ProMD EMS' have been used in global live sports, from professional soccer leagues in Europe and the Middle East to recent Winter Olympics. Currently, the company is strongly promoting the construction of the underlying network for the upcoming 'World Cup', where real-time and highly reliable transmission connecting competition venues and production bases globally is essential.
At the recent 2026 Winter Olympics, 'Xscend' was adopted for aggregation and distribution of material transmission in a high-bandwidth network for North American broadcasters. It achieved reliable transmission in an extremely complex multi-vendor ecosystem.
Technology supporting "VAR workflow" where immediacy and accuracy are indispensable
At NAB 2026, Media Links will also highlight its support for "Video Assistant Referee (VAR)" operations, which require strict timing and synchronization.
'Xscend®' transmits multiple high-resolution videos with "ultra-low latency" between stadiums and referee centers. This enables referees to confirm plays in real-time. It completely maintains the synchronization of multiple cameras and achieves accurate transmission without the loss of a single frame. This technology strongly backs up accurate decision-making from a technical perspective, even in the extremely high-pressure match environment of the FIFA World Cup.
A comprehensive "ecosystem" supporting next-generation IP media transmission
From remote production to inter-site connectivity, Media Links provides optimal solutions.
The 'MDX' switch, 'Xscend®' and 'MDP' media gateways, and 'ProMD EMS' network management software. Combining these provides broadcasters and telecommunications carriers with a flexible and robust operational foundation. It realizes the construction and management of an ideal IP media network that combines the "overwhelming performance" and "highest level of reliability" required by modern live production workflows.
Please experience Media Links' latest workflow at NAB Show 2026 (Booth: W2033). Our staff sincerely looks forward to your visit. Individual consultations and demo reservations can be made via the link below:
https://medialinks.com/medialinks-xscend/#bookameeting
About Media Links
Media Links is recognized globally as a provider of high-value broadcast content IP transmission solutions. As a recipient of a Technology & Engineering Emmy® Award, Media Links contributes to delivering exceptional live sports and entertainment experiences to viewers worldwide. Our IP transmission solutions are used in regularly held Winter and Summer Olympics, FIFA World Cups, American Football, Baseball, Basketball, political conventions, and entertainment shows.
Media Links' IP technology is optimized for broadcasters, service providers, and content owners, offering low-latency, bandwidth-efficient redundancy with both high-quality video and "hitless" data transmission capabilities. Media Links' IP portfolio includes media gateway platforms, aggregation/core switches, and management control software, supporting formats up to 4K UHD resolution and network bandwidth up to 100G. Media Links' solutions are compatible with industry standards and provide a migration path from existing SDI interfaces to IP, designed to flexibly adapt to evolving workflows such as remote production and cloud services. We also provide construction and operation services, including network design, installation, and maintenance.
TSE Standard Stock Code: 6659
SNS used: LinkedIn, Instagram, X (formerly Twitter), Youtube