Louis Vuitton has launched a new collection of bag charms, 'Vivienne Fashionista Sports,' reinterpreting its adorable mascot in five sport-themed designs — from a cheerleader holding colorful pom-poms to an elegant ballerina in a vibrant tutu holding ballet pointe shoes.

Introducing the 'Bag Charm – Vivienne Fashionista Cheerleader,' a charming piece combining exquisite details with irresistible appeal. Crafted from Monogram Denim canvas and soft mink fur, the Maison’s sporty mascot holds colorful pom-poms and wears a matching ribbon. This adorable, on-trend charm adds a refined sense of playfulness to any bag.

Product Name: Bag Charm – Vivienne Fashionista Cheerleader

Price: ¥265,100

Materials: Mink, Monogram Denim Canvas, Leather

Meet the 'Bag Charm – Vivienne Fashionista Surf,' capturing the Maison’s lovable mascot ready to ride the waves. Vivienne is crafted in soft mink fur, leather, and canvas, wearing a stylish pareo and holding a Monogram-patterned surfboard. This special charm, rich in detail and vibrant in color, adds a playful sparkle to any bag.

Product Name: Bag Charm – Vivienne Fashionista Surf

Price: ¥265,100

Materials: Mink, Monogram Canvas, Leather

The enchanting 'Bag Charm – Vivienne Fashionista Yoga' portrays the Maison’s adorable mascot embracing mindfulness. Featuring vivid details in colorful Monogram canvas and mink fur, Vivienne holds a yoga mat and a cup of coffee, accessorized with sunglasses. This on-trend charm brings joyful individuality to any bag.

Product Name: Bag Charm – Vivienne Fashionista Yoga

Price: ¥265,100

Materials: Mink, Monogram Canvas, Leather

Dressed in playful elegance, the 'Bag Charm – Vivienne Fashionista Ballerina' showcases Vivienne in mink fur and the Maison’s iconic Monogram canvas, wearing a colorful tutu and holding ballet pointe shoes. This eye-catching charm allows ballet lovers to express their passion in a fun and unique way.

Product Name: Bag Charm – Vivienne Fashionista Ballerina

Price: ¥265,100

Materials: Mink, Monogram Canvas, Leather

Celebrating the joy of sports and outdoor activities, the 'Bag Charm – Vivienne Fashionista Golf' features Vivienne crafted in Monogram canvas, leather, and mink fur. She wears pearl-like earrings and a leather visor engraved with the LV initials, and holds a golf club, fully prepared for the course. This on-trend charm, rich in detail and full of charm, adds playful elegance to any bag.

Product Name: Bag Charm – Vivienne Fashionista Golf

Price: ¥265,100

Materials: Mink, Monogram Canvas, Leather

*Prices include tax

PHOTO CREDIT: LOUIS VUITTON

About Louis Vuitton

Since its founding in 1854, Louis Vuitton has consistently delivered unique designs that combine innovation and style, all crafted to the highest quality standards. Today, through products such as travel luggage, bags, and accessories, the brand faithfully upholds the 'spirit of travel' envisioned by founder Louis Vuitton — creative, elegant, and practical. Boldness has shaped the Louis Vuitton story. Respecting tradition, the Maison has opened its doors to architects, artists, and designers throughout history, pioneering new fields such as ready-to-wear, shoes, accessories, watches & fine jewelry, beauty, and fragrances. These meticulously crafted products stand as proof of Louis Vuitton’s unwavering dedication to craftsmanship.

For more information, please visit the official Louis Vuitton website at https://www.louisvuitton.com.

FACT BOX

  • Source: PR TIMES
  • Category: New Product