Louis Vuitton Announces Role as Official Supplier and Brand Licensee for FIFA World Cup 2026™, Crafting Custom Trophy Trunk and Exclusive Limited Trunk Collection

Louis Vuitton is proud to announce its role as Official Supplier and Brand Licensee for the FIFA World Cup 2026™, crafting an official custom trophy trunk designed to transport and showcase the most iconic trophy in football. This trophy trunk will make its pitch debut at the final match of the FIFA World Cup 2026™. In line with the iconic ceremony since 2010, it will be carried onto the field by Louis Vuitton ambassadors and FIFA legends. On this occasion, Louis Vuitton also unveils an exclusive limited collection of trunks.

Handcrafted by the Maison’s artisans, the new trophy trunk was created at the historic Asnières-sur-Seine workshop just outside Paris. It is covered in Louis Vuitton’s iconic Monogram canvas, with two front doors featuring gold 'V' motifs evoking the trophy’s color, symbolizing 'Victory' and 'Vuitton'. The exterior is finished with leather trim known as 'Lozine'—a signature Louis Vuitton border—along with gold-toned brass corner protectors, locks, and fasteners reminiscent of hardware used on Louis Vuitton trunks since the 1860s. The interior is lined with light beige leather, and the lid features a patch with the partnership logo of Louis Vuitton and FIFA.

"For over a decade, Louis Vuitton and FIFA have shared a steadfast commitment to excellence, rooted in a common belief in the power of sport to inspire and unite people. We are delighted to continue this partnership for the FIFA World Cup 2026™. At its heart lies the trophy—the ultimate celebration of dedication, collective ambition, and victory—the most coveted prize in the world. In this new tournament, Louis Vuitton’s trophy trunk will carry on this tradition, accompanying the most iconic moments in football history as the sport’s greatest achievements are celebrated," said Pietro Beccari, Chairman and CEO of Louis Vuitton.

"Louis Vuitton brings unparalleled tradition, craftsmanship, and prestige to the FIFA World Cup™. The Official Trophy is the most desired award in world football, and it is only fitting that it travels within a Louis Vuitton trunk. The moment it is carried onto the pitch ahead of the final match will once again be a highlight, connecting tradition with the pinnacle of modern football," said Romy Guichard, FIFA Chief Business Officer.

Since 2010, Louis Vuitton has built close ties with the world’s most prestigious international sporting events. In football, the Maison has crafted trophy trunks for previous FIFA World Cup™ tournaments, accompanying the trophy at the final matches held in South Africa (2010), Brazil (2014), Russia (2018), and Qatar (2022), embodying the spirit of "Victory travels in Louis Vuitton."

Announcing the Official Brand Licensee for FIFA World Cup 2026™

Exclusive Limited Collection

Louis Vuitton unveils three iconic limited-edition trunks inspired by the color and design of the FIFA World Cup 2026™ trophy trunk. The collection includes the 'Coffret 8 Montres,' designed with removable cushions to hold up to eight watches; the 'Côteville 16 Montres,' tailored for watch enthusiasts; and the 'Courrier Lozine 110.' All are crafted in Monogram canvas and reinterpreted with hand-drawn FIFA World Cup Trophy logos and gold 'V' motifs. In tribute to the Maison’s cherished traditions, these trunks can also be personalized with initials.

Through football, these creations celebrate Louis Vuitton’s savoir-faire and heritage, extending the Maison’s spirit of travel into new realms.

PHOTO CREDIT: LOUIS VUITTON

"Victory travels in Louis Vuitton"

Throughout its history, Louis Vuitton has played a role in protecting some of the most valuable sports memorabilia owned by world-class athletes. Today, the Maison continues and evolves this tradition by crafting trunks to transport and display the most iconic trophies from the world’s most prestigious competitions and sporting awards. These meaningful collaborations continue to mark new milestones in the Maison’s history, affirming "Victory Travels in Louis Vuitton" and demonstrating how sporting excellence resonates with the values of Louis Vuitton. Since forming its first partnership with the America’s Cup in 1983, Louis Vuitton has been involved in world-class sporting events including the FIFA™ World Cup (2010, 2014, 2018, 2022, 2026), League of Legends (2019, 2020), Davis Cup (2019, 2020, 2021, 2022), Roland-Garros French Open (2017, 2018), NBA (2020, 2021, 2022), Formula 1™ Grand Prix de Monaco (2021, 2022, 2023, 2024, 2025), Formula 1™ (from 2025), Rugby World Cup France (2023), Ballon d’Or (2023, 2024, 2025), Paris Olympic and Paralympic Games (2024), and Australian Open (2023, 2024, 2025, 2026).

About Louis Vuitton

Since its founding in 1854, Louis Vuitton has consistently delivered unique designs combining innovation and style with the highest quality. Today, through products such as travel luggage, bags, and accessories, the Maison faithfully upholds the spirit of "the soul of travel" created by founder Louis Vuitton—creative, elegant, and practical. It was boldness that shaped the Louis Vuitton story. Respecting tradition, the Maison opened its doors to architects, artists, and designers throughout history, pioneering fields such as ready-to-wear, shoes, accessories, watches & fine jewelry, beauty, and fragrances. These meticulously crafted products stand as proof of Louis Vuitton’s unwavering dedication to craftsmanship.