Louis Vuitton Features Jeremy Allen White, Jackson Wang, Victor Wembanyama and more in "in my bag" Campaign for 'Speedy P9'

Louis Vuitton Features Jeremy Allen White, Jude Bellingham, Future, LeBron James, Jackson Wang, and Victor Wembanyama in 'in my bag' Campaign for 'Speedy P9'

A campaign by Louis Vuitton featuring a series of photos and videos of the 'Speedy P9' filled with the belongings of the Maison's ambassadors and friends of the house. The contents of their bags offer a glimpse into their respective lifestyles.

The 'Speedy P9', an embodiment of Louis Vuitton's savoir-faire and travel legacy, is a bold reinterpretation of the iconic 'Speedy' bag born in the 1930s. This medium-sized carryall has become a symbol of Louis Vuitton's travel heritage, progressive style, and exceptional savoir-faire. Men's Creative Director Pharrell Williams added his own interpretation to this icon of functional elegance ahead of his debut Spring-Summer 2024 men's collection for Louis Vuitton. He named this new creation 'Speedy P9' in reference to the Pont Neuf bridge in Paris, the setting for the show. The 'P' stands for 'Pont' (bridge), and the number '9' represents 'Nine' or 'Neuf', with 'Neuf' also meaning 'new'. Crafted from select high-quality calfskin, it undergoes a double tanning process and is then drum-rolled to achieve a butter-soft touch and a waxed texture.

Each photograph reveals a diverse array of items housed in the 'Speedy P9', offering a glimpse into the many facets of the Maison's ambassadors and friends of the house. Golden Globe-winning actor and Maison ambassador Jeremy Allen White carries a green 'Speedy P9' containing the day's newspaper, a spiral notebook, a brimmed cap, a comb, a watch, dice, spare socks, and a charging cable.

British football star and friend of the house Jude Bellingham's red 'Speedy P9' holds aviator sunglasses, a plane ticket and passport, his official uniform, Louis Vuitton's 'Ombre Nomade' fragrance, and a set of keys with a personalized keychain.

Grammy-winning artist and friend of the house Future's blue 'Speedy P9' is packed with a tennis racket, Louis Vuitton fine jewelry including a gold and diamond 'Cuban Chain Necklace' and 'Large Tag Pendant', gummy candies, and a spare pair of sneakers.

Basketball legend, Olympic gold medalist, and multiple NBA champion LeBron James showcases a bright yellow 'Speedy P9'. It's a personal bag filled with his unique essentials, including golf balls and tees, as well as grooming items like shaving cream and a signature cap.

Meanwhile, rapper and Maison ambassador Jackson Wang's pink 'Speedy P9', adorned with a soft 'LV Lucky Dice' bag charm, reveals a multitude of items: professional headphones, a family Polaroid, fencing gloves, sheet music, a Rubik's Cube, and mini sneakers.

Record-breaking basketball player and Maison ambassador Victor Wembanyama's turquoise 'Speedy P9', featuring an 'LV Alien' bag charm, contains a mini basketball, playing cards, a lucky spur, and wired headphones.

This campaign, shot by Thomas Lagrange, can be described as a series of deeply personal portraits. Each bag clearly reflects the personality of its owner.

PHOTO CREDIT: LOUIS VUITTON

About Louis Vuitton

Since its founding in 1854, Louis Vuitton has consistently offered unique designs that combine innovation and style, always of the highest quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, and his 'Art of Travel' through its travel luggage, bags, and accessories, which are both creative, elegant, and practical. The story of Louis Vuitton was built on 'boldness'. While respecting tradition, the Maison has opened its doors to architects, artists, and designers over the years, venturing into fields such as ready-to-wear, shoes, accessories, watches & fine jewelry, beauty, and fragrances. These meticulously crafted products are a testament to Louis Vuitton's commitment to craftsmanship.

For more details, please visit the official Louis Vuitton website: https://www.louisvuitton.com