Isuzu Motors Adopts Business Database 'Sansan'

Sansan, Inc., a provider of AX services that transform work styles, announces that its business database "Sansan" has been adopted by Isuzu Motors Limited (hereinafter "Isuzu Motors").

As part of its company-wide business reform, Isuzu Motors has been reviewing how it manages and utilizes business card information obtained through sales activities and daily operations. By introducing Sansan and building a business database that allows for the centralized management of business cards and other contact information as corporate assets, the company aims to visualize professional networks across departments, improve company-wide productivity, and strengthen governance.

■ Background and Expected Benefits

Isuzu Motors, which operates a global automotive business centered on commercial vehicles, is promoting the efficiency of daily operations through digital transformation (DX). As the company advances business reforms such as going paperless, there was an increasing need to review how business card information is managed and utilized. Particularly with the diversification of customer needs, it became an urgent priority to build a system that effectively utilizes contact information, including business cards, to ensure that proposals tailored to customers reach the right people.

Previously, Isuzu Motors lacked a company-wide mechanism to share past contacts and professional networks, as business card information was stored on paper or managed via manual Excel entry. Consequently, employees were often unaware that their colleagues had prior contact with certain parties, leading to missed opportunities to leverage valuable connections for future business.

Therefore, the company decided to introduce Sansan, which can digitize business card information with high accuracy and be utilized as an internal database across departments.

・Accumulating and utilizing contact information as a corporate asset instead of individual management

With the introduction of Sansan, contact information such as business cards and past interactions, which were previously scattered among individual employees, can now be accumulated and utilized as a corporate asset. Shifting from individual management to a centralized organizational environment also strengthens governance. Even when personnel changes occur, past interactions with customers can be handed over without omissions, enabling smooth responses based on previous history.

・Improving internal productivity through cross-departmental utilization of business card information

Sansan allows for the accumulation, sharing, and utilization of contact information obtained through daily operations, such as business cards and emails, across departments. Employees can now respond based on contacts and recent interactions held by colleagues in other departments, enabling more efficient sales and operational activities. Furthermore, as contact information can be utilized by administrative departments as well as sales, it leads to improved information sharing, more active communication, and higher productivity across the entire organization.

■ Comment from a representative at Isuzu Motors Limited, Corporate Administration Department

As we advance company-wide business reforms, a challenge was that business card information was managed at the individual level, making it difficult to utilize across departments. Given this background, we reviewed business card management systems and, after comprehensively comparing implementation records and other factors, decided to adopt Sansan. Moving forward, we plan to explore ways to utilize this data in our operations by combining business card information with other internal data.

■ About Isuzu Motors Limited

Company Name: Isuzu Motors Limited

Representative: Shinsuke Minami, President and COO

Established: April 1937

Business Description: Automotive business