What is the psychology of customers who choose "direct booking"? ~What do customers look at and where, and what should hotel chain headquarters prepare?~ | Seminar Announcement

Kanly Inc. (Headquarters: Shinagawa-ku, Tokyo; Co-CEOs: Mamoru Tatsumi and Yutaro Akiyama), which develops and provides "Kanly Store Attraction," a unified management service for store customer acquisition channels including the three major map platforms (Google Business Profile, Yahoo! Place, Apple Maps), websites, apps, and SNS, will hold an online seminar for the hotel industry titled 'What is the psychology of customers who choose "direct booking"? ~What do customers look at and where, and what should hotel chain headquarters prepare?~' on three days: Tuesday, June 23, Wednesday, June 24, and Thursday, June 25, 2026. Click here for details and registration. In the hotel industry, while dependence on OTAs (such as Rakuten Travel and Jalan) is increasing, the referral commissions are squeezing profit margins. Many hotel chains want to increase their direct booking ratio, but what is needed to achieve this? Kanly conducted a survey of consumers nationwide who have recently booked a hotel, focusing on the behavior of customers who chose direct booking (via the official website). The survey analyzes where and what they looked at just before booking, and what their deciding factors were. What information do customers get from which media? What do they look at on OTAs, and what do they not look at? What do they look at elsewhere? What are the deciding factors for booking on the official website? Based on this division of roles, the seminar will consider how headquarters should organize information. Based on the survey results and industry trends, this session will provide time for you to consider initiatives to maximize your company's direct bookings. ◾️Recommended for: Those in charge of customer acquisition and operations at hotel chain headquarters Those considering improving direct booking rates to reduce OTA dependency Those who feel challenges in organizing information for each hotel ◾️Benefits of participation: Understand the information gathering routes of direct bookers with actual data Understand what is actually being looked at for each media type Organize the key points of information that headquarters should prepare Date & Time: Live broadcast: Tuesday, June 23, 1:00 PM - 1:30 PM 　　　　　Recorded broadcast: Wednesday, June 24, 1:00 PM - 1:30 PM 　　　　　Recorded broadcast: Thursday, June 25, 1:00 PM - 1:30 PM Location: Online Participation Fee: Free Lecture Content: What is the psychology of customers who choose "direct booking"? ~What do customers look at and where, and what should hotel chain headquarters prepare?~ The broadcast will be held over three days including the live broadcast, so please join us on a day that suits your schedule. https://attendee.bizibl.tv/sessions/seCCV8E8hDYu?s=hsmhh902fj8&utm_source=260623_seminar&utm_medium=seminar&utm_campaign=prtimes Kanly Inc. Marketing Department, Shoya Takayama Graduate of Chiba University Graduate School. Engaged in planning and producing marketing content such as seminars and white papers based on research. ◾️About Kanly Store Attraction "Kanly Store Attraction" is a store management cloud service that centrally manages store customer acquisition channels such as the three major map platforms (Google Business Profile, Yahoo! Place, Apple Maps), websites, apps, and SNS. This reduces management and operational costs, identifies issues in store operations through data analysis, and leads to improvement measures. Beyond just providing tools, experienced operational staff provide support while working alongside customers. Service page: https://jp.can-ly.com/ Request materials here: https://jp.can-ly.com/whitepaper/service/ ◾️About Kanly Welfare This is a welfare service that utilizes the map information data of the "Kanly Store Attraction" system, which centrally manages information for over 130,000 stores. It allows part-time, temporary, and dispatch staff, regardless of employment type or work location, to receive various benefits using a map. It is a service that is easy for companies that have previously hesitated to introduce welfare benefits to consider, as it can contribute to improving sales/branding through use as a customer attraction channel and DX functions for company-specific discounts. Service page: https://fuk-ly.com/ Request materials here: https://fuk-ly.com/form/download/ ◾️Company Overview Company Name: Kanly Inc. Established: August 15, 2018 Co-Representatives: Co-CEO Mamoru Tatsumi / Yutaro Akiyama Location: 6F, Tennozu Ocean Square, 2-2-20 Higashishinagawa, Shinagawa-ku, Tokyo Business: Development and provision of "Kanly Store Attraction," a SaaS for unified store account management and analysis 　　　　　Development and provision of "Kanly Welfare," a welfare service for finding nearby discounts and benefits on a map 　　　　　SNS management consulting business, etc. Website: https://biz.can-ly.com/ ◾️About Recruitment Kanly is actively recruiting for all positions to further expand and accelerate its services. Please see the recruitment page below for details. ・View recruitment site https://recruit.can-ly.com/ ◾️Contact Contact: Taisei Kanda E-mail: canly.contact@can-ly.com