Joyfull x "Demon Slayer: Kimetsu no Yaiba" Collaboration Campaign to be Held from July 14, 2026, Marking Over 1 Million Meals Served in Hit Collaboration!

Joyfull (Headquarters: Oita, Oita Prefecture; President: Kurumi Anami), a family restaurant chain, will launch a collaboration campaign with the popular anime "Demon Slayer: Kimetsu no Yaiba" at its stores nationwide starting at 3 PM on July 14, 2026. The previous collaboration campaign held in 2024 was a major hit, with the cumulative sales of menu items exceeding 1 million meals. This collaboration, brought to you by Joyfull as it celebrates its 50th anniversary, will feature enhanced content in every aspect.

©Koyoharu Gotouge/SHUEISHA, ANIPLEX, ufotable

[Highlights]

★13 Types of Limited Collaboration Menus

Special menus meticulously crafted to reflect the characters' worlds and flavors will be available.

★Exclusive Novelties Only Available Here

For each collaboration menu item ordered, customers will receive a limited-edition "Clear File" (12 types, 330,000 available) or "Acrylic Keychain" (20 types, 370,000 available) with an original design on a first-come, first-served basis.

★App and Social Media Linked Campaigns!

We will be holding a social media campaign where you can win original design "Visit Stamps" obtainable through the official app, and newly illustrated merchandise through a lottery.

★Numerous Limited-Time Contents, a First for Joyfull!

"Drink Bar" with original merchandise newly illustrated by ufotable, "Lucky Bags" containing limited collaboration design goods, and the sale of bento boxes with lunch boxes.

★Character Design Panels to Appear!

Collaboration commemorative panels will be installed at Joyfull stores nationwide. Characters in limited new designs, inspired by Joyfull staff, will greet customers!

★Collaboration Menu Available at EC Site and a 4-Day Limited Joyfull POP UP STORE!

In addition to in-store offerings, the campaign will extend to our official online shop, and a selection of collaboration menus will be available at a 4-day limited Joyfull POP UP STORE in Osaka Umeda.

All-Period Menu / July 14, 2026 (Tue) 3 PM - August 18, 2026 (Tue) 3 PM

Tanjiro's Flame Dance Hamburg Steak & Giyu's Water Surface Slash Beef Yakiniku / 1,199 yen (1,318 yen incl. tax) - Takeout available

A powerful hamburg steak inspired by Tanjiro's Hinokami Kagura. The fiery slashes are represented by cheddar cheese, garlic sauce, and chili peppers. Paired with thinly sliced beef yakiniku reminiscent of Giyu's Water Surface Slash. Conquer demons with this ultimate combination of hamburg steak and yakiniku!

Kyojuro Rengoku's "Delicious! Delicious!" Beef Nabe Bento / 999 yen (1,098 yen incl. tax) - Takeout available

This bento box recreates the beef nabe that Kyojuro Rengoku repeatedly praised as "Delicious! Delicious!" in the movie "Demon Slayer: Kimetsu no Yaiba - The Infinite Train." The sweet and savory sukiyaki-style beef is a perfect match for the rice. Fuel up to slay demons!

Tengen Uzui's Flashy Spicy Chicken Nanban Set Meal / 999 yen (1,098 yen incl. tax) - A la carte: 899 yen (988 yen incl. tax)

Reflecting the flamboyance of the Sound Hashira, Tengen Uzui, with colorful vegetables scattered like fireworks and chicken nanban.

Fried eggplant, broccoli, and bell peppers are coated in black vinegar sauce and mala sauce for an explosion of flavor! Let's go "flashy today!"

Nezuko's Innocent Sweet Confectionery Parfait / 799 yen (878 yen incl. tax)

The light pink ice cream represents her kimono, and the green tea flavored donut stick symbolizes her bamboo muzzle. Candied konpeito are sprinkled on top to represent Nezuko's innocent nature.

Muzan Kibutsuji's Black Blood Thorn Black Curry Cheese-in-Hamburg Steak / 999 yen (1,098 yen incl. tax)

Black curry representing Muzan's dark heart. The cheese flowing out when you cut into the cheese-in-hamburg steak is inspired by the white suit hidden within his black coat. Four sausages represent his sharp claws. A stimulatingly delicious dish where black curry and hamburg steak meet.

Akaza's Destructive Death: Three-Type Assortment Plate / 999 yen (1,098 yen incl. tax) - Takeout available

Fried chicken represents Akaza's powerful fists, and tornado sausages symbolize his lightning-fast speed. A hearty three-item plate also including fries. Perfect as a side dish for rice or as a snack!

Phase 1 Limited Menu (July 14, 2026 (Tue) 3 PM - July 28, 2026 (Tue) 3 PM)

Zenitsu Agatsuma's Thunder Breathing: Six Forms - Flash, Sparkle Om-burg / 999 yen (1,098 yen incl. tax)

The entire dish is colored yellow, Zenitsu's image color. The Thunder Breathing: Flash, Sparkle is represented by cheddar sauce and popping candy. A dish with a stimulating accent that's addictive, combining rich demi-glace sauce and mellow cheddar sauce.

Yushiro's Tamayo-Loving Shaved Ice / 699 yen (768 yen incl. tax)

Yushiro's cool and calm personality is expressed with white milk syrup. His purple eyes are represented by blueberry, and his green hair by melon syrup. The pink ice cream, embodying his feelings for Tamayo, and the melon syrup x yogurt whip create a sweet and sour summer dessert.

Kaigaku's Dark Obsession: Leek Pork & Black Curry / 899 yen (988 yen incl. tax)

The long curry plate itself is inspired by Kaigaku's eyes. The egg yolk topping reflects his complex feelings for Zenitsu within his green eyes, adorned with leek pork. A stamina-boosting black curry.

Phase 2 Limited Menu (July 28, 2026 (Tue) 3 PM - August 18, 2026 (Tue) 3 PM)

Mitsuri Kanroji's Overflowing Love Cheese Hamburg Steak / 1,099 yen (1,208 yen incl. tax) - Takeout available

Avocado green and bacon pink represent Mitsuri's hair color. Ebi fry with tartar sauce is also topped, inspired by Mitsuri's immense appetite, the greatest among the Hashira. A hearty dish to fill your stomach before heading off to face demons!

Tokito Brothers' Bond: Twins Hamburg Steak / 1,099 yen (1,208 yen incl. tax) - Takeout available

Two types of hamburg steak, Japanese-style grated daikon and demi-glace sauce, represent the twin brothers. Two sausages are also included for a hearty dish. A must-try for hamburg steak lovers, offering two delicious flavors.

Kanao Tsuyuri's Flower-Colored Pancakes / 899 yen (988 yen incl. tax)

Gorgeous pancakes inspired by Kanao Tsuyuri's hair accessory. Blueberries, oranges, and mixed nuts are used to vibrantly depict flowers attracting butterflies. A very cute dessert combining strawberry ice cream and various fruits.

*Uses Häagen-Dazs Ice Cream "Strawberry".

*Uses Joyfull's original "Maoriio" vanilla ice cream.

*This product contains nuts.

Doma's Rainbow-Eyed Paradise Spicy Cold Noodles and Small Yakiniku Bowl / 1,099 yen (1,208 yen incl. tax) - A la carte: 799 yen (878 yen incl. tax)

Doma, who manipulates ice, is represented by refreshing cold noodles. His carefree demeanor is depicted with vibrant ingredients, and his seven-colored eyes are represented by colorful baked wheat gluten. A satisfying set menu with a mellow yakiniku bowl to balance the spicy flavor. *The yakiniku bowl is a small portion. Regular and large sizes are available.

★Lunchtime Service (10 AM - 3 PM) - Free rice or bread with orders of eligible menu items!

●Please check the HP for eligible menu items.

●Please check the Grand Menu book available at stores for set menus.

*Rice for Western and Japanese set meals is not eligible for the lunchtime service. *There may be periods when this service is not available, such as during Obon. *Available for order on Sundays and holidays.

★Special Project! "Demon Slayer: Kimetsu no Yaiba Pick Fortune-Telling" *QR code is a registered trademark of Denso Wave Inc.

Receive a "Original Clear File" as a Phase 1 novelty! (Limited to 330,000 pieces, first-come, first-served)

★Receive 1 Original Clear File per collaboration menu item ordered! (Limited to 330,000 pieces, 12 types total, including 1 secret type, W220mm x H310mm)

*The number of items distributed is the total for all stores participating in the campaign, and will end once supplies are exhausted.

*One item will be given randomly per collaboration menu order. *Designs cannot be chosen. *Takeout and delivery are also eligible. *Some stores may not carry this item. *All photos are for illustrative purposes only. *We may refuse service to customers who place large orders for resale purposes or engage in other actions that clearly disrupt our operations, such as excessive food waste.

*A "Distribution Ended" POP will be posted on the entrance door of stores where distribution has ended.

Receive an "Original Acrylic Keychain" as a Phase 2 novelty! (Limited to 370,000 pieces, first-come, first-served)

★Receive 1 Original Acrylic Keychain per collaboration menu item ordered! (Limited to 370,000 pieces, 20 types total, including 1 secret type, W50mm x H50mm)

*The number of items distributed is the total for all stores participating in the campaign, and will end once supplies are exhausted.

*One item will be given randomly per collaboration menu order. *Designs cannot be chosen. *Takeout and delivery are also eligible. *Some stores may not carry this item. *All photos are for illustrative purposes only. *We may refuse service to customers who place large orders for resale purposes or engage in other actions that clearly disrupt our operations, such as excessive food waste.

*A "Distribution Ended" POP will be posted on the entrance door of stores where distribution has ended.

Demon Slayer: Kimetsu no Yaiba Collaboration Original Hors d'oeuvres for Sale!

★<Online Order Exclusive Product / Limited to 5,000 sets> "Demon Slayer: Kimetsu no Yaiba" Collaboration Original Hors d'oeuvres [with Donburi Lunch Box] / 4,999 yen (5,398 yen incl. tax) Plus! Receive 5 Original Novelties!

(Reservation Period) June 29, 2026 (Mon) 3 PM - July 26, 2026 (Sun) 11:59 PM *Ends when the number of reservations reaches the limit.

(Pickup Period) August 7, 2026 (Fri) 3 PM - August 18, 2026 (Tue) 3 PM

Donburi-style Lunch Box / Size: W145mm x H130mm x D997mm Capacity: Main body 714ml, side dish tray 330ml, sauce container 54ml

★<Online Order Exclusive Product> A la carte "Demon Slayer: Kimetsu no Yaiba" Collaboration Original Hors d'oeuvres / 3,999 yen (4,318 yen incl. tax) Receive 3 Original Novelties! Plus, get 10% OFF for early reservations! & Receive 5 Novelties! Regular price 3,999 yen (4,318 yen incl. tax) -> 10% OFF at 3,599 yen (3,886 yen incl. tax)

(Early Reservation Period) June 29, 2026 (Mon) 3 PM - July 13, 2026 (Mon) 11:59 PM *10% OFF period is until July 13 (Mon). (Pickup Period) July 14, 2026 (Tue) 3 PM - August 18, 2026 (Tue) 3 PM

*Reservations for a la carte hors d'oeuvres are accepted until August 17, 2026 (Mon) 3 PM. *Cancellations after completing the purchase process are generally not accepted. *The donburi-style lunch box will be handed over at the store upon pickup of the hors d'oeuvres. *This product contains nuts. *Salad may vary by store. *Designs of novelties cannot be chosen.

Special! ufotable Newly Illustrated! "Drink Bar with Original Goods (Joy Cafe)"

★<In-Store Sales Product> "Drink Bar with Original Goods (Joy Cafe)" (Limited to 10,000 units, first-come, first-served)

/ Set price - 1,180 yen (excl. tax) (1,298 yen incl. tax) A la carte price - 1,380 yen (excl. tax) (1,518 yen incl. tax)

Available at a special price for customers ordering menu items of 299 yen (excl. tax) or more.

Size: φ82 (caliber) x H113mm Capacity: 400ml

*The number of units sold is the total for all participating stores and will end once supplies are exhausted.

Special! ufotable Newly Illustrated! "WEB Reservation Exclusive / Limited Collaboration Summer Bag"

★<Online Order Exclusive Product - To be picked up at your chosen store after online order>

"Limited Collaboration Summer Bag" (Limited to 3,000 units, first-come, first-served) / 5,455 yen (excl. tax) (6,000 yen incl. tax)

<Reservation Period> June 29, 2026 (Mon) 3 PM - July 31, 2026 (Fri) 11:59 PM

<Pickup Period> October 1, 2026 (Thu) 3 PM - October 31, 2026 (Sat) 11:59 PM

<Set Contents>

・Original Bag (W390mm x H290mm x D130mm)

・Original Face Towel (W840mm x H340mm)

・Original Acrylic Stand (Set of 6) ((W75mm x H150mm Base φ75mm)

*The number of units sold is the total for all participating stores and will end once supplies are exhausted. *Orders are only accepted through the takeout WEB reservation service. *Please select your desired pickup store. *Payment is by prepayment only. *Orders cannot be placed at the store. *Sales will end once the planned quantity is reached. *Limit of 3 items per person. *Cancellations after completing the purchase are generally not accepted.

Special! ufotable Newly Illustrated! "Limited Collaboration Puffy Stickers"

*The number of stickers distributed is the total for all participating stores and will end once supplies are exhausted. *Only available to those who request it at the time of checkout on the same day. *Please bring your register receipt to the employee at checkout. *If using table payment, please inform the employee when placing your receipt in the register receipt collection box.

All 6 Types! Collaboration Commemorative Panels to be Installed at Joyfull Stores!

One panel will be installed near the entrance of each Joyfull store during the campaign period. *Please check the HP for stores where panels will not be installed. Designs are randomly installed at each store.

Enjoy the Social Media Campaigns!

<Official App>

(1) Instant Lottery! "Visit Gacha Campaign"

Win a "Visit Stamp" with original design by hitting the jackpot in the visit gacha!

1 Download the official Joyfull app

2 A gacha ticket will be distributed for each visit stamp

3 Pull the gacha for an instant lottery

4 If you win, you'll receive 1 original design stamp

(2) Everyone Gets One! "Original Design Visit Stamps (Phase 1 & 2, 7 Types Total)"

During the campaign period, the visit stamps in the app will feature original designs! Don't miss the limited-time "Demon Attack" stamp. *Stamp designs will switch at 3 PM.

*After the campaign ends, the collaboration original design stamps will be changed to ones without character illustrations. *Visit stamps can be obtained up to twice a day. The second stamp can be obtained by visiting 6 hours after the first stamp was acquired. (If crossing days, it can be obtained if 6 hours or more have passed since the last stamp was acquired.)

<Official App> https://www.joyfull.co.jp/app

<Win on X!>

(1) Follow & Hashtag & Post Collaboration Product Image to Win! Big Acrylic Stand (Set of 6) for 30 Winners!

<How to Enter>

1 Follow the official Joyfull account on X

2 Post an image or video of the collaboration product with the hashtag "#鬼滅の刃ジョイフルコラボ" to enter

<Official Account> https://x.com/joyfull_info

*Winners will be notified individually via DM after the lottery. *Please check each social media platform for other terms and conditions or details. *Prizes are scheduled to be shipped in late September 2026.

<Win on Instagram!>

Follow & Like to Win! "Newly Illustrated Design! Original Pouch" for 30 Winners!

Size: Approx. H120mm x W165mm x D50mm

<How to Enter>

1 Follow the official Joyfull account on Instagram

2 Like the campaign post to enter

<Official Instagram> https://www.instagram.com/joyfull_info

*Winners will be notified individually via DM after the lottery. *Please check each social media platform for other terms and conditions or details. *Prizes are scheduled to be shipped in late September 2026.

Limited Quantity! "Original Gachapon"

★Joyfull Original Light-Up Poster Collection (10 types total / 400 yen per play)

Size: Approx. H80mm x W43mm

*Image is for illustrative purposes only. *Sales will end once the quantity is reached. *Please check the HP for stores that do not carry this item.

Win with Frozen "Joyfull at Home" Products! (10 winners for Phase 1 / 10 winners for Phase 2)

★During the campaign period, customers who purchase eligible products on the EC site will be entered into a lottery to win a complete set of novelties!

・Phase 1: July 14, 2026 (Tue) 3 PM - July 28, 2026 (Tue) 2:59 PM

Joyfull at Home "Joyfull Hamburg Steak Tasting Set - 5 Types, 10 Pieces"

・Joyfull Hamburg Steak with Teriyaki Sauce and Pepper (2 pieces)

・Joyfull Cheese-in-Hamburg Steak with Tomato Sauce (2 pieces)

・Joyfull Cheese-in-Hamburg Steak with Demi-glace Sauce (2 pieces)

・Direct-Flame Grilled Hamburg Steak (2 pieces)

・Direct-Flame Grilled Cheese-in-Hamburg Steak (2 pieces)

◎Regular price 9,998 yen (incl. tax) is now 50% OFF! 4,999 yen (incl. tax)!

*For Phase 1, customers who set the pickup date by July 28, 2026 (Tue) are eligible.

・Phase 2: July 28, 2026 (Tue) 3 PM - August 18, 2026 (Tue) 2:59 PM

Joyfull at Home "Joyfull Cheese-in-Hamburg Steak with Tomato Sauce - 10 Pieces"

・Joyfull Cheese-in-Hamburg Steak with Tomato Sauce (10 pieces)

◎Regular price 7,998 yen (incl. tax) is now 50% OFF! 3,999 yen (incl. tax)!

*For Phase 2, customers who set the pickup date by August 18, 2026 (Tue) are eligible.

<Purchase Here>

https://lp.joyfull.co.jp/kimetsu2026

For details, please check each sales page.

Enjoy Collaboration Food at the "Joyfull Limited-Time Pop-Up Store in Osaka"!

The event will feature Joyfull's standard menu, shaved ice, and all 6 "Demon Slayer: Kimetsu no Yaiba" collaboration food items! Visitors will also receive limited-edition "uchiwa" fans on a first-come, first-served basis, and appearances by "Mini Soldiers," among other attractions.

・Period: July 17, 2026 (Fri) - July 20, 2026 (Mon, Holiday)

・Business Hours: 10 AM - 9 PM *Until 6 PM on July 20

・Venue: OSAKA FOOD LAB (1-1-36 Nakatsu, Kita-ku, Osaka City, Osaka Prefecture)

★Event details will be released on Joyfull's official HP at 2 PM on July 7 (Tue)!

(Left) "Mini Soldier" (Top Right) "Uchiwa" fans distributed around Umeda and at the store (first-come, first-served, limited quantity) (Bottom Right) An ad truck will be driving around Osaka City during the event!

*1,000 "uchiwa" fans will be distributed daily on a first-come, first-served basis during the event period. *Customers who order collaboration menu items will receive limited-edition original clear files, same as in stores (random, limited quantity).

【Joyfull x Demon Slayer: Kimetsu no Yaiba Collaboration Campaign Special Site】

https://lp.joyfull.co.jp/kimetsu2026

<About the Work>

The manga series by Koyoharu Gotouge, with a cumulative circulation of over 220 million copies across 23 volumes, is the original work.

Animation production is by ufotable.

The series has gained worldwide popularity for its poignant story of humans and demons, thrilling sword fights, captivating characters, and occasional comedic scenes.

"Demon Slayer: Kimetsu no Yaiba" series reruns are currently airing from April 5, 2026.

Official Website: https://kimetsu.com/

*The correct notation for Nezuko's "禰" is "ネ+爾".

*The correct notation for Rengoku's "煉" is "火+東".

*The correct notation for Yushiro's "愈" is "刂", not "く".

*The correct notation for Muzan's "辻" is the character with one dot in the shinnyo.

【Company Profile】

・Company Name: Joyfull Co., Ltd.

・Headquarters Address: 1-1-45 Mikawa Shinmachi, Oita City, Oita Prefecture, 870-0141

・President: Kurumi Anami

・Business Activities: Chain operation of family restaurants "Joyfull", etc.