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The Era of Auto Repair Shops Selling New Cars: Joycal Japan's CEO Hayakawa Reveals a Growth Strategy That Defies Automotive Industry Norms

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 4, 2026 3:05 AM ・ Updated Jul 8, 2026 6:29 PM ・ 9 min read ・ Source: PR TIMES

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The Era of Auto Repair Shops Selling New Cars: Joycal Japan's CEO Hayakawa Reveals a Growth Strategy That Defies Automotive Industry Norms — Image: PR TIMES

⚡ Key Points

Joycal Japan, an automotive service company operating a nationwide franchise network for car leasing and new/used vehicle sales, has announced the release of an interview video featuring its CEO, Yukio Hayakawa, on the YouTube channel 'Tenpo Keiei Channel' (first part).
The second part will be released next week.

Joycal Japan, an automotive service company operating a nationwide franchise network for car leasing and new/used vehicle sales, has announced the release of an interview video featuring its CEO, Yukio Hayakawa, on the YouTube channel 'Tenpo Keiei Channel' (first part). The second part will be released next week.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 4, 2026

Joycal Japan Co., Ltd. (headquartered in Chiyoda-ku, Tokyo; hereinafter 'Joycal Japan'), an automotive service company that operates a nationwide franchise (alliance chain) for car leasing and new and used vehicle sales, announces the release of an interview video featuring Yukio Hayakawa, Representative Director, President, and CEO, on the YouTube channel 'Tenpo Keiei Channel' (first part). The second part is scheduled for release next week.

'Tenpo Keiei Channel' is a popular YouTube channel operated by Can-Ly Co., Ltd. (headquartered in Shinagawa-ku, Tokyo; Representative Directors Co-CEOs: Mamoru Tatsumi, Yutaro Akiyama) for store operators. To date, it has featured executives from well-known companies, including Tadashi Okura, founder of Torikizoku; Ryuya Sasajima, Director and Vice President of Gift Holdings Co., Ltd. (Machida Shoten); Toshiharu Kokubun, Representative Director of Earth Holdings Co., Ltd.; Hiroyuki Sato, Representative Chairman of Barnivabbi Co., Ltd.; and Yoshihiro Tsumura, former CEO of Adelas Co., Ltd.

A Growth Model That Transforms the Industry: Repair Shops Meet New Car Sales

While numerous automotive repair shops exist across Japan, each with deep-rooted local customer bases, the sale of new cars has long been dominated by dealerships. Amid expectations of overall market contraction due to population decline, Joycal Japan's growth has been supported by its strategy of enabling repair shops to also handle new car sales. In this video, Hayakawa shares how, after experiencing corporate bankruptcy in his twenties, he shifted his business focus from a 'flow-type business'—where sales must be rebuilt from zero each month—to a 'stock-type business' that accumulates customers as assets.

Highlights of the Video

The video discusses Joycal Japan's unique growth model of partnering with local auto repair shops and providing them with new car sales expertise. It also covers the use of JAS (Joycal Assistant System), an in-house developed system that standardizes sales proposals, and initiatives to improve 'payment accessibility' through diverse payment plans such as 'Seven Max'.

Video Title: Breaking Automotive Industry Norms: The Great Shift from 'Flow' to 'Stock' (Part 1)

Channel: Tenpo Keiei Channel

Viewing URL: https://youtu.be/bQXKpdj23EM

About 'Tenpo Keiei Channel'

'Tenpo Keiei Channel' is a YouTube program launched by Can-Ly Co., Ltd., aiming to create infrastructure that supports store management. The channel features interviews with executives and managers driving store-based businesses, delving into strategic decisions, execution, and on-site capabilities. Enjoy practical, replicable insights that you can apply to your business decisions starting tomorrow.

Subscribe here: / http://www.youtube.com/@tenpo_keiei_ch

＜Company Overview＞

Company Name: Can-Ly Co., Ltd.

Representatives: Co-CEOs Mamoru Tatsumi / Yutaro Akiyama

Address: 6F, Tennoz Ocean Square, 2-2-20 Higashishinagawa, Shinagawa-ku, Tokyo

URL: https://biz.can-ly.com/

About Joycal Japan Co., Ltd.

Joycal Japan Co., Ltd. is an automotive service company operating a nationwide franchise (alliance chain) of approximately 550 stores for car leasing and new and used vehicle sales. In collaboration with repair shops and franchisees across Japan, it offers a wide range of services, including the car lease service 'Seven Max', the lump-sum payment new car lease 'Ikka-ers', and the 'NORIDOKI' service for upgrading to a new car every three years. The group's annual sales have reached approximately 13 billion yen, with the next goal being 50 billion yen in sales (JOYCAL500). The company is also advancing global expansion into the Philippines and Indonesia.

＜Company Information＞

Company Name: Joycal Japan Co., Ltd.

Representative: President & CEO Yukio Hayakawa (Hayakawa Yukio)

Address: 18F, Hibiya Park Front, 2-1-6 Uchisaiwaicho, Chiyoda-ku, Tokyo

URL: [Corporate Site] https://joycal.co.jp/

[Service Site] https://joycal.jp/

◾️SNS Links

▼ Yukky | 59-year-old Positive CEO with 13 Billion Yen in Annual Sales | X | https://x.com/joycalceo

▼ Yukky | Positive CEO with 13 Billion Yen in Annual Sales | Instagram | https://www.instagram.com/joycalceo?igsh=MXc3dW8zbXJ3Z2ZnYw%3D%3D

▼ Yukky | Positive CEO with 13 Billion Yen in Annual Sales | YouTube | https://www.youtube.com/@joycalceo

▼ Yukky | 59-year-old Positive CEO with 13 Billion Yen in Annual Sales | TikTok | https://www.tiktok.com/@joycalceo?lang=ja-JP

FACT BOX

Source: PR TIMES
Category: News
Products / services: NORIDOKI

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images feature Joycal Japan's CEO, Yukio Hayakawa, in an interview setting, discussing the company's growth strategy. One image is a YouTube video thumbnail, and another is a generic promotional graphic with a penguin mascot.

A YouTube video thumbnail featuring Joycal Japan CEO Yukio Hayakawa, with text "自動車業界の常識からの脱却" (Breaking away from common sense in the automotive industry) and "「フロー」から「ストック」への大転換" (Major shift from "flow" to "stock").
Joycal Japan CEO Yukio Hayakawa is interviewed by a woman in a modern office setting with a city view, under the title "ジョイカルジャパン創業のきっかけ" (The trigger for Joycal Japan's founding).
A generic promotional graphic with a red, yellow, and blue background, featuring a cartoon penguin mascot and partial images of cars and car maintenance.

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The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 4, 2026 3:05 AM — Distributor PR TIMES
Collected　Jul 3, 2026 6:22 PM
AI structured & analyzed　Jul 7, 2026 7:41 AM
Desk-reviewed & published　Jul 4, 2026 3:05 AM

FAQ

What is Joycal Japan's new car sales model?

A franchise alliance model that partners with local repair shops and provides them with new car sales expertise.

What does CEO Yukio Hayakawa mean by 'stock-based business'?

A business model that builds recurring revenue from a loyal customer base, rather than starting sales from zero each month.

What is the JAS (Joycal Assistant System)?

An in-house developed system that standardizes sales proposals and improves加盟店 efficiency.

What are Joycal Japan's future goals?

Achieving ¥50 billion in sales (JOYCAL500) and expanding globally into the Philippines and Indonesia.

What is the 'Tenpo Keiei Channel'?

A popular YouTube channel for store operators, featuring real-world insights from successful business leaders.

Cite this article — HOW TO CITE

Washin AI News Desk“The Era of Auto Repair Shops Selling New Cars: Joycal Japan's CEO Hayakawa Reveals a Growth Strategy That Defies Automotive Industry Norms”AI News by Washin Village（和心村）, Jul 4, 2026. https://aeo.washinmura.jp/ai/joycal-co-jp/en/news/2026-07-03-%E6%95%B4%E5%82%99%E5%B7%A5%E5%A0%B4%E3%81%8C%E6%96%B0%E8%BB%8A%E3%82%92%E5%A3%B2%E3%82%8B%E6%99%82%E4%BB%A3%E3%81%B8-%E3%82%B8%E3%83%A7%E3%82%A4%E3%82%AB%E3%83%AB%E3%82%B8%E3%83%A3%E3%83%91%E3%83%B3%E4%BB%A3%E8%A1%A8-%E6%97%A9%E5%B7%9D%E3%81%8C%E8%AA%9E%E3%82%8B-%E8%87%AA%E5%8B%95%E8%BB%8A%E6%A5%AD%E7%95%8C%E3%81%AE%E5%B8%B8%E8%AD%98

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