SNS-Viral 'Mid-Face Shortening Glasses' 10% OFF! JINS 25TH MATSURI Campaign Phase 2 Starts June 11 (Thu)

JINS Co., Ltd. (hereinafter JINS) is holding a large-scale project, 'JINS 25TH MATSURI,' which spans approximately six months, to express gratitude to customers who have supported us over the past 25 years. The second phase of the sale will begin on Thursday, June 11, 2026. We will continue to deliver surprise and joy to our customers' daily lives.

Eyewear Brand Creating the 'New Normal' with a 25-Year Trajectory

JINS began its eyewear business in April 2001 with its first store in Tenjin, Fukuoka. Since then, we have brought innovation to the industry by offering pricing and purchasing experiences that overturn conventional wisdom. These challenges have been supported by many customers to this day, and we have grown to boast the No. 1 annual sales volume of eyeglasses in Japan*. Nevertheless, we continue to pursue innovation to enrich our customers' lives.

In product development, we constantly create new categories. We also provide unprecedented experiences by utilizing technology, such as AI-powered suitability judgment and the introduction of conversational customer service. This journey is not limited to Japan; we have expanded our business to eight regions worldwide, including Japan. As a symbol of this, we opened a global flagship store on Chuo Dori in Ginza, Tokyo, in March of this year. We aim to become a brand supported worldwide as a Japan-originating eyewear brand.

*Comparison of sales figures based on the latest full fiscal year financial results of Japanese eyewear retail companies (as of November 2025, researched by Tokyo Shoko Research)

'JINS Combination Titanium,' No. 1 in Sales for 6 Consecutive Years*, Now at a Special Price. Plus, a Sale of Up to 50% OFF Held Simultaneously!

In the second phase of JINS 25TH MATSURI, 'JINS Combination Titanium' will be sold at a 10% discount. This product was renewed in April 2025 as 'Golden Ratio Eyewear' that 'corrects facial balance and changes facial appearance simply by wearing them.' We have updated the size design and lens shapes to fit various face shapes, achieving both comfortable wear and a sophisticated design. Furthermore, the meticulous design that fills the blank spaces of the face and beautifully balances it has become a topic of conversation on social media as 'mid-face shortening glasses.' By bringing trend words from the beauty industry into the eyewear industry, we have created a new value for glasses: 'mid-face shortening just by wearing them.' This product is widely supported by a broad range of customers, from trend-sensitive young generations to middle-aged and elderly individuals.

Additionally, during the same period, the JINS 25TH SALE will be held, offering up to 50% off on some items. Please take advantage of this special opportunity.

*Sales of the 'Combination Titanium' series within JINS cassette sales, November 2019 - end of May 2026

Campaign Overview

'JINS 25TH MATSURI' Phase 2

A special sale offering discounts on eligible products will be held.

JINS Combination Titanium 10% OFF

The following eligible products will be sold at a 10% discount.

[Product Name] JINS Combination Titanium

[Price] ¥14,900 (tax included) *Includes standard clear lens fee (1.60 index single vision clear lens. Creation range is limited.)

[Lineup] 12 models, 36 types

JINS 25TH SALE

Some in-store items will be sold at up to 50% OFF. For details, please check at JINS stores nationwide and the JINS online shop.

[Period] Thursday, June 11, 2026 – Wednesday, July 8, 2026

[Eligible Stores] JINS stores nationwide, JINS online shop

[Special Page] https://www.jins.com/jp/campaign/25thmatsuri/

*Campaign implementation hours at stores are subject to each store's business hours.

*The start time on the JINS online shop will be 9:00 AM.