Jinro Co., Ltd. announces the nationwide limited quantity release of "Chamisul Melon," a new flavor from the Chamisul series, starting Tuesday, April 7, 2026.

Chamisul has previously offered a variety of flavors such as Muscat, Lemon, and Peach. This time, "Chamisul Melon," a new flavor and the first limited quantity release for the Chamisul series, offers a melon flavor with a rich aroma and mellow, sweet taste. Please enjoy it in the classic Korean Chamisul way: "well chilled, straight in a shot glass."

### "Chamisul Melon" Product Features

**<u>Rich Aroma and Mellow Sweet Taste</u>** Chamisul Melon recreates the flavor and freshness of melon, often called the king of fruits. It does not give a strong alcoholic impression and is recommended even for those who are not accustomed to drinking alcohol.

**<u>Appealing Black Label for a Premium Feel!</u>** While Chamisul has traditionally been known for its green bottle with a white label combination, this Chamisul Melon adopts a black label. It is a premium label design befitting the king of fruits.

Product Overview ■ Content: 360ml ■ Alcohol Content: 13% ■ Suggested Retail Price: 339 yen (excluding tax) ■ Sales Channels: Liquor stores, supermarkets, and convenience stores nationwide

What is Chamisul? The familiar Korean distilled spirit (soju) from Korean dramas and movies, known as the "little green bottle." "Chamisul" is one of its brands and is the No. 1 brand in Korea, boasting over 65% market share*. Influenced by the Hallyu wave and Korean dramas, the Chamisul series has seen rapid sales growth since 2020. It has become an accessible drink, easily purchased at convenience stores, supermarkets, and drugstores. The fruit-flavored types are particularly popular in Japan, loved for the "fun of choosing" from various flavors, primarily by young women.

* Based on Korean domestic soju shipment results as of November 2025, investigated by HITEJINRO.

**[Jinro Inc.]**

Jinro Inc. is the Japanese subsidiary of Hite Jinro Co., Ltd. in Korea. It engages in product development, import, sales, and marketing for products such as "JINRO," "Chamisul," and "JINRO Makgeolli" for the Japanese market. HP: https://www.jinro.co.jp/

**[Inquiries Regarding This Matter]** Jinro Co., Ltd. Marketing Department, PR Representative Phone: 03-5843-1322 FAX: 03-5843-1324 MAIL: mktg@jinro.co.jp

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  • Source: PR TIMES
  • Category: News