JIMMY CHOO Launches 2026 Summer Men's Campaign 'Summer in Bloom'
Key facts
- JIMMY CHOO Launches 2026 Summer Men's Campaign 'Summer in Bloom'
- JIMMY CHOO has unveiled its 2026 Summer Men's Campaign, 'Summer in Bloom', featuring flower farmer and model Alfie Nickerson. Set in the British countryside, it celebrates the beauty of nature and creativity.
- Source: PR Times
- Date: June 5, 2026
Direct answer
JIMMY CHOO has unveiled its 2026 Summer Men's Campaign, 'Summer in Bloom', featuring flower farmer and model Alfie Nickerson. Set in the British countryside, it celebrates the beauty of nature and creativity.
- Citation
- JIMMY CHOO Launches 2026 Summer Men's Campaign 'Summer in Bloom' (June 5, 2026), PR Times
- Source
- PR Times
- Date
- June 5, 2026
JIMMY CHOO has unveiled its 2026 Summer Men's Campaign, 'Summer in Bloom', featuring flower farmer and model Alfie Nickerson. Set in the British countryside, it celebrates the beauty of nature and creativity.
📋 Article Processing Timeline
- 📰 Published: June 5, 2026 at 00:30
- 🔍 Collected: June 4, 2026 at 15:51
- 🤖 AI Analyzed: June 6, 2026 at 21:35 (53h 43m after Collected)
Global luxury accessory brand JIMMY CHOO has launched its 2026 Summer Men's collection campaign, 'Summer in Bloom'. Starring flower farmer and model Alfie Nickerson alongside his dachshund Wolfie, the campaign was shot in the idyllic British countryside. Continuing the 'Creators' narrative from the Spring collection, it explores creativity through the beauty of nature. The collection modernizes classic styles, reimagining Italian craftsmanship and traditional British shoemaking with innovative materials. Key styles include the reimagined woven leather 'ELIOT SLIPPER', the 'MEADOW SANDAL' featuring a British rose motif buckle, and the 'VINE LACE UP' oxford with floral sole details. The casual 'DIAMOND MAXI TRAINER' also appears in woven upper specs, alongside the spacious 'BAR HOLDALL' bag.
FAQ
Where is the 2026 Summer Men's campaign set?
It is set in the British countryside.
Who is featured in the campaign?
Flower farmer and model Alfie Nickerson.
What is a key feature of the MEADOW SANDAL?
It is a modern reinterpretation of a classic fisherman sandal featuring a British rose motif on the buckle.
What kind of shoe is the VINE LACE UP?
It is a heeled oxford with floral details on the sole.
Who is the Creative Director of JIMMY CHOO?
Sandra Choi.