Jikei Group Becomes a Major Shareholder in the Long-Standing Media Platform "Mag2"

Jikei Group Inc. (Chiyoda-ku, Tokyo, Representative Director: Yumiko Tanabe) is pleased to announce that it has become a major shareholder in the long-standing media platform "Mag2".

Details of shareholder information can also be confirmed through the following public information: https://kabutan.jp/holder/lists/?holdername=%E4%BA%8B%E6%A5%AD%E5%AE%B6%E9%9B%86%E5%9B%A3

In this release, we will explain the background of "why our company decided to invest in 'Mag2'" and the future we aim to achieve.

Our Mission: "To Increase the Number of Entrepreneurs with Sound Values" Since its founding, Jikei Group Inc. has been guided by the mission to "increase the number of entrepreneurs with sound values."

We believe that an increase in entrepreneurs who value not short-term profits or sensational information, but rather:

・For whom they deliver value ・With what philosophy they conduct business ・How they engage with society

– their fundamental approach to business – enhances the overall health of society.

The Need for a "Platform for Reliable Communication" in an Age of Information Overload In today's era, where social media and video platforms are mainstream, the power of information dissemination has dramatically increased.

However, this has also brought about challenges such as:

・Tendency for extreme expressions to be favored ・Information being conveyed in fragmented contexts ・Prioritization of short-term topicality

In such an environment, we believe the importance of a "place where one can steadily convey their thoughts and experiences and have them delivered accurately" is higher than ever before.

Reasons for Investing in "Mag2" "Mag2" can be considered a foundational platform for individual communication in Japan, possessing characteristics such as:

・Direct relationship with readers ・Information design that is not easily swayed by algorithms ・Medium characteristics that convey the writer's philosophy and context

These deeply resonate with the values our company cherishes:

"Long-term trust over short-term numbers" "Sincere words over sensationalism" "Enduring philosophy over disposable information"

We decided to make this investment with the desire to contribute to the inheritance and further development of "Mag2's" value as an ideological infrastructure for the next generation.

Moving Beyond Mere Investment to "Co-creation" For our company, this initiative is not just a financial investment, but an opportunity to:

・Create an environment where sound communicators are properly evaluated ・Foster a culture where the ideas of those who take on challenges can reach others ・Provide a space for entrepreneurs to connect with society through "words"