JICDAQ Celebrates 5th Anniversary Since Establishment and Business Commencement
The Japan Institute for the Certification of Digital Advertising Quality (JICDAQ) has reached its 5th anniversary. Established in March 2021 to improve digital ad placement quality and foster a healthy market, JICDAQ has seen a steady increase in certified businesses and supporters. The organization aims to continue promoting its certification system to contribute to the healthy development and increased trustworthiness of the digital advertising market.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 04:45 (371h 57m after Collected)
We are pleased to announce that the Japan Institute for the Certification of Digital Advertising Quality (JICDAQ), represented by Chairperson Chiaki Kawakami, has reached its 5th anniversary since its establishment and the commencement of its operations.
JICDAQ was established with the aim of improving the quality of digital ad placements and fostering a healthy market. It was founded in March 2021 and began operations in April of the same year. Over these five years, alongside the widespread adoption of its certification system for advertising-related businesses, efforts to ensure the quality of digital ad placements have also expanded. Consequently, the number of certified quality businesses and supporters (including advertiser companies and government agencies) has steadily increased. JICDAQ will continue to promote the certification system and contribute to the healthy development and increased trustworthiness of the digital advertising market.
JICDAQ: A History of Progress
In 2019, the Japan Advertisers Association (JAA) published the "Advertiser Declaration on Digital Advertising Issues" with the aim of addressing challenges in the digital advertising market. Following this, the "Joint Declaration for Solving Digital Advertising Issues" and the "JICDAQ Declaration" were issued by the three advertising organizations: the Japan Advertisers Association (JAA), the Japan Advertising Agencies Association (JAAA), and the Japan Interactive Advertising Association (JIAA). This led to the establishment of JICDAQ in March 2021. Since commencing operations in April, the number of certified quality businesses and supporters (supporting registered businesses, advertiser companies, and government agencies) has continued to increase steadily over the past five years.
・Japan Institute for the Certification of Digital Advertising Quality (JICDAQ) Activity Introduction Video
https://www.jicdaq.or.jp/release/videos/jicdaq-activity-introduction/
・About the JICDAQ Certification System
https://www.jicdaq.or.jp/certification_system/
・JICDAQ Certification Guide Video - 3 Parts -
https://www.jicdaq.or.jp/release/videos/jicdaq-certification-guide-01/
What is JICDAQ?
The Japan Institute for the Certification of Digital Advertising Quality (JICDAQ) is a certification body established primarily by the three advertising organizations – the Japan Advertisers Association (JAA), the Japan Advertising Agencies Association (JAAA), and the Japan Interactive Advertising Association (JIAA). Its goal is to resolve issues related to the quality of digital ad placements in the digital advertising market, thereby promoting the healthy development of digital advertising and making it beneficial for both businesses and society.
Certified Quality Businesses and Supporters (as of April 1, 2026)
Certified quality businesses and supporters are published on our organization's website.
https://www.jicdaq.or.jp/list/
●JICDAQ Certified Quality Businesses
213 companies (450 certifications)
●JICDAQ Supporters
・For Advertiser Companies
JICDAQ "Registered Advertisers" 203 companies
・For Government Agencies
JICDAQ "Supporting Government Agencies" 4 ministries/local governments
・For businesses not directly involved in advertising transactions, such as production companies and research companies
JICDAQ "Supporting Registered Businesses" 5 companies