Notice Regarding Business Alliance with MYONE
JB BLOCK, a subsidiary of Jelly Beans Group, has entered into a business alliance with South Korea's MY-ONE Co., Ltd. to expand their metaverse platform business. The partnership aims to maximize corporate value and create new customer experiences through experiential marketing, cross-border events, healthcare DX, and regional revitalization initiatives.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 12:00
- 🔍 Collected: June 1, 2026 at 01:41 (85h 41m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 23:03 (21h 22m after Collected)
JB BLOCK Co., Ltd. (hereinafter "JB BLOCK"), a subsidiary of Jelly Beans Group (President: Akira Miyazaki), concluded a business alliance agreement (hereinafter "the Alliance") with MY-ONE Co., Ltd. (hereinafter "MYONE") following a resolution by its Board of Directors on May 28, 2026.
Background of the Alliance
This alliance is intended to build a strategic partnership for the metaverse platform business in the Japanese market. By leveraging the Jelly Beans Group's unique brand value in fashion and lifestyle businesses alongside MYONE's unique marketing methods, high planning and execution capabilities, and network in the South Korean market, we aim to enhance brand development and experiential marketing in both Japan and South Korea, thereby maximizing the corporate value of both companies.
In recent years, the use of the metaverse has expanded across various fields, moving beyond mere "games or virtual playgrounds" to become a practical solution in business, medicine, education, and administration. The market size is projected to reach $150.1 billion globally by 2026 and $507.8 billion by 2030, with the Japanese market expected to grow to 1.87 trillion yen by 2028 (Source: 2025 Information and Communications White Paper, Ministry of Internal Affairs and Communications).
Jelly Beans Group operates in diverse sectors including lifestyle, entertainment, sports, and healthcare. By entering the metaverse business in earnest, we can provide new customer experiences (CX) that transcend the boundaries between physical and digital, such as experiential marketing, large-scale events featuring popular artists and influencers from both Japan and Korea, live commerce, metaverse administration, and virtual tourism. We believe this will significantly contribute to the expansion of our lifestyle and entertainment businesses and revenue growth. In the healthcare sector, we can address social issues such as regional medical disparities. We believe this platform has high growth potential as a powerful solution for medical DX, including telemedicine to equalize medical access, virtual surgical training, and VR rehabilitation.
Alliance Details
Jelly Beans Group and MYONE will collaborate in the following areas:
(1) Joint planning and execution of experiential marketing and event strategies
(2) Joint promotion of sales strategies utilizing the metaverse platform
(3) Joint formulation and execution of marketing strategies
(4) Joint consideration of product planning and brand strategies
Through this alliance, we expect to enjoy the following benefits:
① Synergy with existing business areas, expansion of business domains, and creation of new revenue opportunities.
② Expansion of the healthcare business domain and creation of new revenue opportunities.
③ Strengthening of the medium-to-long-term business foundation through collaboration with local governments.
About Jelly Beans Group
Jelly Beans Group is a holding company overseeing multiple business entities, operating in a wide range of fields including fashion, sports, sustainability, logistics, and entertainment. We handle everything from planning and development of original brands to wholesale, retail, and e-commerce operations, while actively supporting the development of global brands and creating new businesses. Our strength lies in our ability to provide end-to-end services, from brand strategy formulation and marketing to promotion and supply chain construction, by integrating the expertise and know-how of each group company.
Background of the Alliance
This alliance is intended to build a strategic partnership for the metaverse platform business in the Japanese market. By leveraging the Jelly Beans Group's unique brand value in fashion and lifestyle businesses alongside MYONE's unique marketing methods, high planning and execution capabilities, and network in the South Korean market, we aim to enhance brand development and experiential marketing in both Japan and South Korea, thereby maximizing the corporate value of both companies.
In recent years, the use of the metaverse has expanded across various fields, moving beyond mere "games or virtual playgrounds" to become a practical solution in business, medicine, education, and administration. The market size is projected to reach $150.1 billion globally by 2026 and $507.8 billion by 2030, with the Japanese market expected to grow to 1.87 trillion yen by 2028 (Source: 2025 Information and Communications White Paper, Ministry of Internal Affairs and Communications).
Jelly Beans Group operates in diverse sectors including lifestyle, entertainment, sports, and healthcare. By entering the metaverse business in earnest, we can provide new customer experiences (CX) that transcend the boundaries between physical and digital, such as experiential marketing, large-scale events featuring popular artists and influencers from both Japan and Korea, live commerce, metaverse administration, and virtual tourism. We believe this will significantly contribute to the expansion of our lifestyle and entertainment businesses and revenue growth. In the healthcare sector, we can address social issues such as regional medical disparities. We believe this platform has high growth potential as a powerful solution for medical DX, including telemedicine to equalize medical access, virtual surgical training, and VR rehabilitation.
Alliance Details
Jelly Beans Group and MYONE will collaborate in the following areas:
(1) Joint planning and execution of experiential marketing and event strategies
(2) Joint promotion of sales strategies utilizing the metaverse platform
(3) Joint formulation and execution of marketing strategies
(4) Joint consideration of product planning and brand strategies
Through this alliance, we expect to enjoy the following benefits:
① Synergy with existing business areas, expansion of business domains, and creation of new revenue opportunities.
② Expansion of the healthcare business domain and creation of new revenue opportunities.
③ Strengthening of the medium-to-long-term business foundation through collaboration with local governments.
About Jelly Beans Group
Jelly Beans Group is a holding company overseeing multiple business entities, operating in a wide range of fields including fashion, sports, sustainability, logistics, and entertainment. We handle everything from planning and development of original brands to wholesale, retail, and e-commerce operations, while actively supporting the development of global brands and creating new businesses. Our strength lies in our ability to provide end-to-end services, from brand strategy formulation and marketing to promotion and supply chain construction, by integrating the expertise and know-how of each group company.
FAQ
How does this partnership impact the Japanese market?
It is expected to accelerate practical metaverse applications in Japan, such as experiential marketing, healthcare DX, and regional revitalization, by combining Japanese and Korean expertise.