Announcement of Sponsorship Agreement with B.LEAGUE B1 Team "Fighting Eagles Nagoya"

Jelly Beans Group Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director: Akira Miyazaki)'s group company, 361 Sports Japan Co., Ltd., has signed an official sponsorship agreement with "Fighting Eagles Nagoya" of B.LEAGUE B1 for the 2025-26 season. This agreement is a strategic initiative aimed at strengthening the sports business promoted by our company and enhancing brand value, while also contributing to local communities and achieving business growth.

## Background
Our company positions the sports sector as a mid-to-long-term growth driver, and we believe this sponsorship agreement will contribute to enhancing corporate value from the following three perspectives:

* **Maximizing brand exposure through Japan's top league (B1)**
* **Accelerating market penetration of our sports brand business (361°・JELLY BEANS SPORTS)**
* **Expanding customer touchpoints through community-based marketing**

In particular, B.LEAGUE is a market that continues to expand in terms of audience attendance and media exposure, making it a highly compatible area for our brand strategy.

As our company promotes the expansion of the global sports brand "361°" in Japan and the development of our own sports line, we recognize the importance of "real-world venues that connect competition sites with customer touchpoints."

Fighting Eagles Nagoya, which aims for further heights based on the mission "Enriching hearts through the thrilling experience of FEVER FE," aligns with our company's stance of seeking new value creation beyond existing markets. This agreement was reached not merely as an advertisement, but as a **value co-creation partnership**.

## Initiatives
Through this sponsorship agreement, our company will promote the following measures:

**1. Brand Exposure and Sales Opportunity Creation**
Product exposure at the arena. Expanding product recognition by utilizing fan touchpoints.
→ Offline complement to an online-centric sales model.

**2. Co-creation of Brand Value**
Communicating shared values of "challenge" and "passion." Strengthening story branding through sports.
→ Transition from functional value to emotional value.

**3. Promotion of Community Strategy**
Increasing brand recognition in the Nagoya area. Community-based initiatives.