@cosme Award-Winning Brand 'LIPOPEEL®' New 'FACE WASH' Achieves #1 in Amazon New Arrival Ranking (Foam Face Wash Category)

Jeane Inc. (Headquarters: Minami-Aoyama, Tokyo) announced that 'LIPOPEEL® FACE WASH,' a foam facial cleanser from its skincare brand 'LIPOPEEL®,' has achieved first place in the Amazon New Arrival Ranking (Foam Face Wash Category) as of April 1, 2026.

LIPOPEEL® is a rapidly growing exfoliating care brand that has achieved several milestones since the launch of its serum in February 2025, including ranking No. 1 in Amazon's Serum Best Seller category, exceeding 500,000 units in total series shipments, and winning the '@cosme SHOPPING Best Hit Award - Brand Newcomer Award' at the @cosme Best Cosmetic Awards 2025. This new product is a line expansion that applies this expertise to 'facial cleansing' and has gained high support immediately after its release.

Redesigning the Role of Cleansing: From 'Removing' to 'Refining'

LIPOPEEL focused on the nature of facial cleansing as the first step in skincare. Instead of the conventional process of simply 'removing dirt,' they redesigned it as a 'refining process' that: - Gently conditions the stratum corneum (exfoliation) - Cleanses while protecting moisture - Enhances the absorption of subsequent skincare products

Leveraging the knowledge gained from their exfoliating serum, they developed a product with a new position: 'Exfoliating wash for daily use.'

Product Features

1. Mild Exfoliating Care Integrated into Daily Washing By combining Mandelic acid (AHA), Salicylic acid (BHA), and Gluconolactone (PHA), it gradually approaches unnecessary dead skin cells. It is designed for daily use while suppressing the irritation typical of exfoliating products.

2. High Moisturizing Design to Replenish Moisture While Washing Ectoin is liposomalized and formulated to penetrate easily into the stratum corneum. Combined with ceramides, it supports moisture retention even after washing, achieving a finish that does not feel tight.

3. Pump-Action Dense Foam Reduces Friction Fine and elastic foam is created with a single push. This reduces the number of times the hands touch the skin directly, gently cleansing while minimizing friction. Bergamot scent is used to refresh the daily cleansing time.

Customer Feedback Since its launch, the product has received evaluations such as: - Mild to use despite being an exfoliating product, making it easy for daily use. - Continuous use reduces skin roughness and leads to a smooth texture. - The finish is refreshed yet moist without a tight feeling. - Easy to use even for dry-prone skin, with a high moisturizing feel. - Dense, cushioning foam allows for gentle cleansing with minimal friction.

Product Overview Product Name: LIPOPEEL® FACE WASH Capacity: 200mL Price: 1,800 JPY (Excl. Tax) / 1,980 JPY (Incl. Tax)

Available Stores Official Store, Amazon, Rakuten, Qoo10, TikTok Shop, @cosme SHOPPING

About LIPOPEEL® A skincare brand that simultaneously achieves exfoliating care and beauty ingredient charging with a high-penetration design of 'Exfoliation Care x Liposomes.' Since its launch in February 2025, it has won first place in major EC malls like Amazon, Rakuten, and Qoo10, and received the @cosme SHOPPING Best Hit Award - Brand Newcomer Award. The series has surpassed 500,000 units in total shipments.

About Jeane Inc. In addition to the <Digital Marketing Business> providing consulting services utilizing internet advertising, the company develops <Art/Media Business> and <Lifestyle Business>. - Digital Marketing/Ad Service: Research, Ad management, SEO, Creative production, etc. - Art/Media: 'YUGEN Gallery,' Shonanjin (Shonan info site), Jeane Books. - Lifestyle: Cosmetics 'LIPOPEEL,' Real Estate 'Shonanjin Real Estate.'