Kurashiki-based Tea Brand JAZZ & TEA Aims to Spread a Culture of Enjoying Tea Like Music Worldwide.

## Press Release Information
Title: Kurashiki-based Tea Brand JAZZ & TEA Aims to Spread a Culture of Enjoying Tea Like Music Worldwide.
Subtitle: — Towards a society where music and tea enrich daily life —
Company Name: JAZZ & TEA
Industry: Food & Beverage, Publishing, Art & Culture

JAZZ & TEA (Location: Kurashiki City, Okayama Prefecture, Representative: Misuzu Miyazono) endorses April Dream, an initiative to make April 1st a day for announcing dreams. This press release is the dream of "JAZZ & TEA".

As a tea brand originating from Kurashiki, our company proposes a "culture of savoring time".

This release represents our company's vision for the future, aiming to expand a circle of empathy, support, and collaboration.

## ■ Declaration of Our Dream

We will spread a culture of enjoying tea like music worldwide.
JAZZ & TEA, born from the cultural city of Kurashiki, aims to cultivate blended tea not merely as a "beverage," but as a culture where people savor time, emotions, and experiences.
We believe that a single cup of tea can calm the mind, allow time to flow slowly, and enrich people's lives.
We want to deliver that value to the world.

We believe that the realization of this dream goes beyond mere product provision and will lead to enhancing the "value of daily time" for each individual.

## ■ Why We Propose This Dream

In modern society, opportunities to deeply savor "one's own time" are decreasing due to busyness and information overload.
In a daily life that demands work, childcare, information, and speed, mental space tends to be lost.
In such a society, we want to restore the culture of slowly savoring time.
Tea, through its aroma, taste, temperature, and aftertaste, gently calms and organizes a person's time.
Just as music accompanies human emotions, tea can also accompany a person's time.
That is why JAZZ & TEA proposes a new culture that enhances the quality of time by fusing music and tea.

## ■ Specificity of the Dream (Initiatives for Realization)

To realize this dream, JAZZ & TEA is advancing the following specific actions:
1. Dissemination of Tea Experience as Culture
- Providing tea experiences at music, art, and lifestyle culture events.
- Experiential sales through department store and POP-UP store appearances.
- Conducting tea experiences at salons.
We deliver tea not as "something to buy," but as "a culture to experience."
2. Education and Community Building
- Holding tea sessions to savor time.
- Conducting workshops and lessons.
- Online cultural dissemination.
Through tea, we create opportunities for people to face their own time.
3. International Expansion
- Brand dissemination to overseas markets.
- Challenging international food and cultural markets.
- Collaboration with cultural exchange events.
From Kurashiki to the world, we will deliver a new Japanese tea culture.
4. Creation of Partners
- Department stores
- Tourism and cultural facilities
- Music and art sectors
- Regional revitalization and wellness sectors
We will collaborate with various fields to spread tea as a culture.

All these activities are connected to the dream of spreading the culture of savoring time worldwide.

## ■ Why This Dream is Necessary

We are not merely a brand that sells products.
We aim to be a cultural brand that connects the value of aroma, taste, and time to enrich people's lives. Tea is a familiar presence to everyone.
That is why we believe that by nurturing its value as a culture, we can significantly change the quality of daily life.

## ■ The Future We Want to Realize

The future JAZZ & TEA aims for is a society where:

- Music and tea are enjoyed together on street corners around the world.
- A culture of people cherishing their own time is deeply rooted.
- Local culture and lifestyle culture are connected.
- Tea serves as a bridge connecting people.

Choosing tea like music, and savoring time.

We will spread that culture from Kurashiki to the world.

## ■ To Build the Future Together

A dream cannot be realized alone.

Through this April Dream announcement, JAZZ & TEA seeks to meet:

- Those who empathize with us.
- Those who support us.
- Companies and organizations that will collaborate with us.
- Partners who will create culture together.

To make your time richer, and to create an opportunity for someone else's time to become richer.

Let's realize that future together.

## ■ About JAZZ & TEA

JAZZ & TEA is a tea brand from Kurashiki.
It offers over 100 types of original blended teas themed around music, proposing a culture of savoring time through aroma, taste, color, and aftertaste. It promotes experiential tea culture through department stores, events, and online channels.

## ■ Company Overview

Company Name: JAZZ & TEA
Location: Kurashiki City, Okayama Prefecture
Business Activities: Planning, manufacturing, and sales of original blended teas
Web: https://www.jtea.shop