What are people currently investing in? 3rd: Crypto, 2nd: Stocks, and 1st is? Are Pokémon cards ranked higher than silver?

jaybe conducted an investment survey. The results show investment trusts in 1st place, stocks in 2nd, and crypto in 3rd, with Pokémon cards ranking higher than silver.
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  • 📰 Published: March 29, 2026 at 18:35

JinaCoin (https://jinacoin.ne.jp/), a cryptocurrency news media operated by jaybe Inc. (Headquarters: Takamatsu, Kagawa; Representative Director: Takayuki Mizusawa), has conducted an internet survey on investments targeting 800 residents in Japan aged 20 and older.

With investment options expanding to include stocks, investment trusts, cryptocurrencies, gold, Pokémon cards, and luxury watches, it is perhaps not widely known which assets people actually hold.

This survey clarifies the reality of which investment targets are most commonly held and which ones people are interested in starting in the future.

Survey Overview

Survey NameInvestment Survey
Survey PeriodMarch 23 (Mon) – March 25 (Wed), 2026
Survey MethodInternet survey
Target AudienceResidents of Japan aged 20 and older
Valid Responses800 (377 men, 407 women, 16 others)
Survey Organizerjaybe Inc.