Jardin des Costumes Launches Pre-orders for 'Prima allongé,' a Ballet Costume Innerwear for Adult Dancers on CAMPFIRE

Key facts

  • Jardin des Costumes Launches Pre-orders for 'Prima allongé,' a Ballet Costume Innerwear for Adult Dancers on CAMPFIRE
  • Jardin des Costumes will begin pre-orders for 'Prima allongé,' an innovative costume innerwear designed for adult ballet dancers, on CAMPFIRE starting June 6, 2026. Priced at 16,500 yen, general sales are scheduled for August 13.
  • Source: PR Times
  • Date: June 5, 2026

Direct answer

Jardin des Costumes will begin pre-orders for 'Prima allongé,' an innovative costume innerwear designed for adult ballet dancers, on CAMPFIRE starting June 6, 2026. Priced at 16,500 yen, general sales are scheduled for August 13.

Citation
Jardin des Costumes Launches Pre-orders for 'Prima allongé,' a Ballet Costume Innerwear for Adult Dancers on CAMPFIRE (June 5, 2026), PR Times
Source
PR Times
Date
June 5, 2026
Jardin des Costumes will begin pre-orders for 'Prima allongé,' an innovative costume innerwear designed for adult ballet dancers, on CAMPFIRE starting June 6, 2026. Priced at 16,500 yen, general sales are scheduled for August 13.
新製品NQ 77/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 5, 2026 at 10:00
  • 🔍 Collected: June 5, 2026 at 10:29 (29 min after Published)
  • 🤖 AI Analyzed: June 6, 2026 at 17:12 (30h 42m after Collected)
Jardin des Costumes (Osaka City; Representative: Akiko Kimura), a company handling custom-made ballet costumes, will release "Prima allongé" this summer, an innovative costume innerwear designed to make Japanese "adult ballerinas" shine even more beautifully. Ahead of the official release in August 2026, pre-orders will begin on CAMPFIRE starting Saturday, June 6. With the brand vision of "Designing the future of ballet," Jardin des Costumes has finally unveiled this new product, the culmination of their 2026 activity goal to "fully support adult ballerinas." Fitting events will also be held in Osaka on June 12 (Fri) and 28 (Sun), providing confidence and smiles to adults who are troubled by their costumes. URL: https://camp-fire.jp/projects/946065/ Product Name: Prima allongé Sales Start: August 13, 2026 (Thu) - Jardin des Costumes Online Shop Pre-orders: June 6, 2026 (Sat) to June 30 (Tue) - Dedicated page on CAMPFIRE Price: 16,500 JPY (tax included) SKU: 2 colors x 3 sizes Fitting Events: June 12 (Fri), 28 (Sun) *For details, see "About the Fitting Events" at the bottom of the page. "Prima allongé" Crowdfunding Overview Project Name: This is practically a "winning outfit"... The birth of a special costume innerwear that makes adult ballerinas shine even more! Crowdfunding Period: June 6, 2026 (Sat) to June 30 (Tue) Platform: Crowdfunding site "CAMPFIRE" https://camp-fire.jp/ Target Amount: 500,000 JPY Returns: 15 types in total, ranging from 660 JPY to 100,000 JPY. Please refer to "About Returns" and the website for details. Use of Funds Raised: - Initial production costs - Product development and prototyping costs - Personnel expenses - Advertising expenses - Return production costs - Purchase costs for packaging materials required for product shipping - Trademark and design registration application costs - Crowdfunding fees, etc. Any surplus will be used for future product development. Why target adult ballerinas now? Over the past few years, the number of people starting ballet as adults has continued to increase. It is said that the ballet population in Japan is 250,000, but due to the declining birthrate, the number of child students is trending downwards. However, the growth rate of people in their 60s and 70s is remarkable, and a large percentage of those in their 50s and 60s participate in "Ballet Competitions for Adults," which are thriving as venues to showcase the results of their daily lessons. However, while there are some costumes developed for adults, the majority of costumes worn on stage feature highly exposed designs with wide-open backs. While competitions are booming, it is also true that some people hesitate to perform on stage because they are "embarrassed to wear that costume." Furthermore, many forcibly wear costumes made with silhouettes for younger dancers, and it is not uncommon to see them dancing while worrying about back fat or shaking upper arms. "Since it is a special stage performance, I want to eliminate anything that causes stress other than dancing as much as possible." "I want to dance looking as beautiful as possible." We have heard many such earnest desires of adult ballerinas during our daily costume production. This is what led to the idea for the "Prima allongé." Everyone who dances, watches, and teaches ballet can be happy. It is truly the birth of a savior. A product born from the enthusiasm of a "dancing costume maker" Akiko Kimura, the representative of Jardin des Costumes, is a 52-year-old "dancing costume maker" who regularly attends lessons and stands on stage whenever there is an opportunity. Because she has been dancing ballet for over 40 years since childhood, she understands the feelings of the junior generation, adult ballerinas, and those who teach. What should we consider for adults to look beautiful on stage? We began developing the project around the time our Paris exhibition in September 2024 settled down. Introduced by a childhood friend familiar with knitwear and innerwear manufacturing, we approached a certain innerwear maker in China. We made prototypes several times starting the year before last, but our intentions were not well conveyed, and the plan hit a setback. We opened a stall in the lobby of a competition venue, where we enjoy communicating with adult ballerinas. Amidst all this, we happened to meet someone from Nawa Co., Ltd. and talked to them, to which they replied, "We can probably do that." When we had them make a trial piece, a prototype very close to our image was produced. The sewing technical issues we had initially been concerned about could also be cleared, so we restarted the project. This was right after the beginning of 2026. From there, things progressed rapidly. The sa

FAQ

「プリマアロンジェ」とはどのような商品ですか？

大人になってからバレエを始めた「大人リーナ」が舞台で着用するために開発された、体型カバーや露出への配慮がなされた新発想のコスチュームインナーです。

「プリマアロンジェ」はどこで予約できますか？

2026年6月6日から6月30日まで、クラウドファンディングサイトのCAMPFIREで先行予約を受け付けています。

「プリマアロンジェ」の価格と一般販売日はいつですか？

定価は16,500円（税込）で、2026年8月13日からJardin des Costumesのオンラインショップで一般販売が開始されます。

なぜ大人向けのバレエインナーが開発されたのですか？

従来のバレエ衣装は背中が大きく開いた露出度の高いデザインが多く、大人のダンサーが体型の悩みから舞台出演を躊躇するケースが多かったためです。

商品の開発にはどのような企業が関わっていますか？

Jardin des Costumesが企画し、名和株式会社の高い縫製技術によって理想に近いサンプルが完成し商品化に至りました。

Back to Newsroom (24)